In this article we’re going to talk about what recurring revenue streams is all about and why you should work towards incorporating one into your business. Passive income is a goal that all business owners should aspire to bring into their business.
To start, recurring revenue will help you catapult your business in terms of outreach and income.
Better yet, you’ll be able to predict your monthly income in advance so you can better budget and manage your business.
Even businesses like spas, car washes and laundromats often employ a membership program of some kind to build customer loyalty and keep people coming back again and again.
Think about the different ways that you could implement a recurring revenue stream into your business. Chances are, there’s a way to do it
that will not only add tremendous value to your business but will demonstrate your desire to provide exceptional value and savings to your existing customer base.
Here are a few ideas to help you get started:
You could create a series of content in various formats and place it behind a paywall.
Then, when someone wants to gain access to your material, they would pay a monthly subscription for direct access to your content.
Much like brick-and-mortar businesses have done with customer loyalty programs and pay-in-advance for added savings cards, you could create a service plan based on your customers’ needs.
They would commit in advance to a set time frame, or a set amount of service time/hours/uses and in turn, they would save money.
Much like a course or membership website where you are providing access to training and high-value content on a subscription basis, you could create a content cycle that distributes information products in a variety of ways including through a podcast, private YouTube videos or Webinars.
These are just 3 quick and easy ways you could begin to incorporate recurring revenue streams into your business.
How many other ways can you think of?
Next, let’s look at how you can take advantage of one powerful online community that puts you in direct contact with an ever-growing fan base. This could be the fastest way of setting up a recurring income stream, even if you’ve never done it before.
Have you ever heard of Patreon? It’s a platform that allows fans to support their favourite creators through monthly sponsorships and donations.
Creators assign value to each membership level which typically provides added bonuses and access based on the higher price point.
Patreon has been responsible for launching countless businesses and increasing overall exposure and engagement for entrepreneurs from all walks of life.
From bloggers & vloggers to video game streamers, people are generating thousands of dollars a month from this one powerful platform.
In fact, Easy Allies, a team that primarily focuses on creating video game content (streams, tutorials, and walk-throughs) has over 9,000 subscribed patrons, earning them over $50,000 every single month!
It’s time to start thinking about how Patreon could work with your business!
Further, donations aren’t the only way of monetizing Patreon. You can also set up a subscription-based service and charge a monthly membership fee for access to it, much like a traditional membership site.
So, head on over and take some time to explore the different options available.
Here’s the link: https://www.Patreon.com
Next, let’s look at a clever way of positioning a subscription site so that
you’re able to skyrocket signups quickly, all by using the power of psychology.
If you’re thinking about launching a subscription website or opening the doors to a new course to build your first recurring revenue stream, you’ll want to take a step back and analyze your sales copy.
Because one simple change could skyrocket your income and flood your subscription site with more members than you ever thought possible.
It starts with the power of exclusivity.
People want what they can’t have, right? They also want what other people have.
This is why so many copywriters use a combination of scarcity tactics and highlighting that access is exclusive and available only to paying members.
Not only will this strategy help you maximize sales, but it will add immediate value to your subscription service.
Consider the different ways you can incorporate exclusivity into your recurring revenue streams.
* Can you “open the doors” to an offer for only a limited amount of time to maximize conversion rates?
You can always re-open later as long as you don’t offer a lower price.
* Are you able to present your service as a premium subscription program while highlighting the benefits of joining?
* Can you model your service after the Prime model? This is where you give away goodies and perks in exchange for being a member.
Think about it.
Anyway, next let’s take a look at sequential revenue. This is a recurring
revenue model that has been responsible for adding thousands of dollars a month to many online businesses and it’s easy to set up.
OK, let’s look at the power of sequential revenue.
In case you aren’t sure what this means, it’s simply creating recurring income by encouraging existing customers and subscribers to consistently upgrade to new products and services to maximize your income while providing your customer base with additional options.
Sequential revenue streams are used by many of top corporations online, including Microsoft and Oracle, where their customers can upgrade their software products to unlock additional features.
With sequential revenue streams, you are keeping your customers moving through your funnel.
Each time they upgrade they are given access to new options and features which expands their opportunities.
You’ve also seen this in action when it comes to mailing list and autoresponder providers.
With a service like that, you are always upgrading as your business grows.
Think about how you could incorporate sequential revenue into your existing or new business. Are there ways you could provide upgrade options to customers?
Nearly every business can benefit from implementing sequential revenue streams into their business, and regardless of your niche or industry, there is likely a way to take advantage of this powerful income model.
The key is to highlight the additional benefits your customers receive when they upgrade. You want to be clear about what you are offering and how they’ll be given additional options that aren’t unavailable in their current plan.
Courses are a great product to put into your membership platform and if you want to know more about creating a profitable online course, check out the featured resource below for a free report; download, read it and take action 😊
A lot of people claim they know the secret to success. They will claim it is motivation, ambitiousness, positivity, conscientiousness and all sorts of other abstract nouns.
However they are missing the true vital ingredient, the real key that will get you started on the road to success to begin with: desire.
It is obvious really, but if you are going to be successful in any area of your life then you need to want to be successful. It does not matter how hard working you are, how much time you spend at work, but if you do not particularly want to climb to the top it just will not happen.
Anything along these lines is a competition essentially, and if you do not truly desire success then you’ll still be going against a whole lot of people who do.
And the more you desire something the more you’ll work to get it. And as you do you’ll find that you subconsciously even help to navigate through the mire of challenges and that the world just kind of steps out of the way.
Of course not all desire will work. Firstly your desire needs to be realistic, and secondly your desire needs to be concrete. A desire to fly for example probably is only going to end with disappointment unless you are from Krypton, and a desire to ‘be more successful’ is an abstract aim that’s really quite subjective.
Some people though do not seem to have any desire at all however, and these people can be quite aimless in their lives. They aren’t going to progress because they do not know how they want to progress and they do not know what they want from life. The thing is though, everyone has something they want, it is just a matter of finding out what it is.
Maybe you have got a big house and kids, or a small house and great artistic job, or you are a movie star, or a high flying businessman. Now you know what your desires are, write them down and break them down into smaller steps and priorities. Suddenly you have direction and motivation. So, you can now see the power of changing your mindset, so let’s look at 5 ways you can grow a positive mindset…
Want to start changing your life? Then you need to change yourself. You are in the position you’re in right now because you chose to be there.
You might not realize that you chose it but even through your inaction, you in fact did. The job you have right now, your financial circumstances and nearly every other aspect of your life is a matter of choice – and if you wanted to, you could go out there and change everything today. You just need to take action!
But if you really want to make a change and you want to start by changing your fixed mindset, how do you know where to start? What is it you need to change in order to achieve a growth mindset? Here are five top tips that will help make that transformation much easier…
Most of us have a clear idea of what success means but this is an idea that we have inherited from our schools and our parents.
In order to be truly successful, you need to find your own path and that is going to mean forgetting what others think and finding what makes you happy.
Learning to take risks is a difficult step but if you’re going to achieve the things you really want in life, you need to take the leap sometimes.
Learn to take measured, calculated risks.
And the key is that they are calculated risks; don’t become overzealous when risk taking, but you need to be less cautions.
You know what they say “Nothing ventured, nothing gained.”
Taking risks means being prepared to fail. In this instance, you need to learn how to manage failure and take it on the chin. Pick up the pieces and go again for round two!
Try reframing failure as a learning process and always “fail forward” on your way to success.
Sometimes success doesn’t come in the form we expect. Sometimes we don’t know what we need to be happy.
That’s why it can be useful to break down our dreams to their essence. What is it about that idea that appeals to you and what’s the easiest way to get there?
Some people will call this finding your reason why, but no matter what you call it, you need to find it.
By the way, if you want to know more about this, take a look at this great training here: Finding Your Why
Knowing how important that passion is to you, you now need to invest in yourself and be willing to spend both time and money on everything from your appearance to your skill set.
There is no better investment that investing in you!
Changing the way you think requires self discipline and if you want to know more about harnessing the power of self discipline, check out the featured resource below for a free report; download, read it and take action 🙂
Whether you’re writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer, you have to be a master content creator.
Generally, when people think about landing pages they automatically jump to conversions: but there’s more to it.
Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.
But writing a good website landing page is somewhat different from say, a blog post.
And while the main point is to get the lead, you also want to redirect them immediately to a sales page with a relevant offer after signing up to try to monetise the lead as soon as possible.
So if you’re trying to find a way to create effective copy that leads to a successful “squeeze page”, consider these practices.
Your target here is to make sure the landing page refers to the place from which every visitor came.
Likewise if an ad copy drove them there, ensure the headline refers to where they came from.
Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.
Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do.
Always write in the second person
Your visitors don’t care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader and whatever you have to offer by speaking to them directly, and that way you’ll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from it.
You might be temped to showcase your creativity here, or how good you are at turning a clever phase. Keep in mind this is business, and not an art class, so you have little room to express your creative genius.
Try to think of the most direct way to say what you want, and avoid jargon or literary flair if it detracts from the essence of your message.
Your readers can and will follow long copy provided you keep presenting a solid case. But not every service or product will require the same amount of copy so adjust accordingly.
Short copy is perfect for subscription or something that doesn’t include cash commitment. Long copy is best used when closing a sale.
Most of your visitors are gleaning and skipping through content and you only have three seconds to get their attention before they hit the back button.
Make it easy for them to get the message so you don’t lose leads or new reconverts.
What on earth is a reader keyword? Think of the words your visitor will look for- not the search engine- when they scan your page.
Readers will assume the page they landed on is related to the CTA or page they came from so you need to confirm this for them.
You may use the same phrases -or close variations- to let the reader know they’re on track.
This is the “so what?” of your page copy. This is where you spend time convincing your visitor that the time he or she will spend filling out the form is worth it because of the offer they’ll receive.
Make it a rule to include a header on every landing page that explains a specific benefit– “If you purchase this, you will get.”– or something similar.
This way you will pinpoint the value of your offer.
Good landing page has much to do with sentence structure and word choice as it does presentation.
You can get over this hurdle by breaking up your copy and using headers of varying sizes, and make use of bold text, italics, checkmarks, parentheticals, etc.
Finally, after writing and formatting your copy, go back one last time and proofread the copy.
Go over the grammar, spelling, accuracy, consistency and facts.
Here’s where people go wrong:
As with any aspect of landing page optimization, you need to keep testing. These tricks and tips will get you started but your work doesn’t end there: design plays a huge role in this.
Elements such as color, layout, images- these are crucial interactivity elements whose single purpose is to engage the reader at a deeper level and cause a response.
Likewise your audio and video play a major role and they all need regular testing in order to effectively merit a deeper look.
Make sure your supportive visual keeps them engaged but not side-tracked. This should be enough to get you positive results consistently.
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
Your attitude dictates how you live your life, how you treat others, how others treat you, and a whole lot more. It can help you be successful at home and work. At the same, you’ll enjoy a sense of inner peace and confidence.
If you’re looking for ways to get back your optimism, you’ve come to the right place. Check out these six effective ways to change your attitude towards the positive.
Change may be scary, but you can’t improve without change. So, if you want to have a more positive attitude, you have to embrace change and all the good that can come of it.
Personal growth is a slow and steady process. Yet, it goes hand-in-hand with change and all the good that can come of it.
Everything in life has both a good side and a bad. They’re always there, co-existing. Which one you see depends on your perspective.
The next time something happens, try to look at it from more than one angle. If there are other people involved, try to picture it from their point of view.
Being aware of other people’s vantage points gives clarity and puts things in their right place. It also makes you see both the good and bad in everything. To develop a more positive mindset, all you need to do is to direct more of your energy to the good, no matter how small.
Negative thoughts and beliefs lead to negative habits. A habit is simply a learned behavior that, over time, becomes reflexive. So, start doing more of the good habits and less of the bad ones.
Add 10 minutes each week, and you’ll be surprised at how easy it’s become. You may even find yourself waiting in anticipation for your daily walks.
Other good habits to try could be:
People are different, they have their good and bad days. Yet, positive people always find a way to see the silver lining.
No matter what situation you’re in, positive people find a way to lift your mood. Their can-do attitude will remind you of your accomplishments and life lessons.
They’ll tell you how strong and resilient you are. Then, they’ll remind you that with every down, there’s always an up.
Hanging out with people who have a positive mental attitude can help you see things in a brighter light. It’s a scientific fact that, after a while, you’ll start to think and act like them. You’ll start to be more optimistic and self-assured.
We, humans, tend to dwell on negative situations. We talk about them and dissect them like bugs under the microscope until we’re tired and overwhelmed. Where does that get us? Nowhere.
Rather than spending so much time and energy focusing on the problem, try to focus more on the solution. Brainstorm one, or ten, ways to solve a certain prickly situation.
Encourage yourself to stay hopeful and have a positive outlook. Soon, your automatic response will be to focus on finding a solution, rather than complaining about the problem.
Did you know that your past and future are like your guiding stars? The past holds all your life lessons that have helped shape the person you’ve become. Then, there’s the future where all your goals and dreams are lying in wait. While they’re important, they’re both out of your control.
The only thing you can control is the present moment. You can either make it the best it can be or you can let it pass you by and spend the rest of your life feeling regret.
Mindfulness meditation doesn’t just reduce stress by allowing you to live in the moment. It also teaches you to be grateful for everything you have and everything you’ve accomplished.
So, now you have a more positive attitude to life, but do you really believe that you have what it takes? Let’s look at that now…
While we all have dreams and aspirations, few of us are fully aware of our own potential. It can be hard to see the truly good and admirable traits in ourselves, just like it is our faults. However, believing in your own potential is a crucial part of developing your self-confidence.
In order to achieve all, you’re capable of, you have to believe in the potential you have. It can help you to try new things, challenge yourself, and take risks that could all lead to success. I’ve come up with a few ways you can determine if you believe in your potential.
The first way to determine if you believe in your own potential is to spend time in self-reflection. Ask yourself what you are capable of; what are your strengths and admirable qualities.
This time spent determining your potential is valuable to who you are as a person and achieving your full potential. During this time, try to focus on the following:
Focusing on these things and answering these questions will help you to identify your potential and believe in it more strongly.
Now that you’ve had time to reflect on what your potential is, you can list the qualities and skills that entails.
This will help you keep your potential in the forefront of your mind and helping you to truly believe in your potential.
For some to truly believe in something, they need to see it. This even extends to what they believe about themselves. A great way to truly believe in your potential is to prove to yourself you have it.
Act on it; challenge yourself by pushing the limits of your potential.
This challenge can be career-, hobby-, or relationship-oriented, so long as it challenges you and forces you to showcase your full potential.
Once you’ve achieved the goal you set for yourself and fully showcased your potential, you’ll not only have a well-earned sense of accomplishment and confidence, but you’ll also fully believe in your potential without doubts.
We all like to think we don’t let others affect us, but the reality is that the people around us, especially those close to you, do have an effect on us and our emotions. If those close to you doubt your potential, you’re likely to do the same.
You don’t need that negative influence in your life. Instead, surround yourself with people that believe in your potential and encourage you to achieve all you can. Their positive influence will provide you with encouragement and help you to see and believe in your potential.
However, believing in your own potential may not come as easily for you as it does for others. It’s often something we have to work on and prove to ourselves before we believe it. We hope we’ve helped you to see and believe in your potential.
Positivity and self belief affect the way you think and if you are living with doubt or negativity,you need to start to think differently. If you want to know more about developing a positive success mindset, check out the featured resource below for a free report; download, read it and take action 🙂
Many new marketers come online to start their own business and can’t seem to put all of the pieces together. They have bits of knowledge about things like lead magnets and upsells, but how and when everything takes place in an orderly fashion hasn’t been laid out for them.
If this scenario describes you, or if you’d simply like a better overview of how a customer goes from that initial click-through and on through your entire marketing funnel, the sections below will paint a better picture for you.
It’s important to know that you have the ability to tailor this system to whatever best helps your customers.
As you can see, there are a number of sales funnel stages that you can use but start simple and build it up further as you go. Funnel building should be fun, not daunting, so start with a minimum viable funnel and adjust from there; the key is to take action.
There are millions of consumers online waiting to be presented with the right opportunities for improving their lives. As an online marketer, you can position yourself as the leader people turn to for niche information and guidance.
One of the biggest problems in getting the click-through to your strategic landing page is that most people simply forget to link to it. Instead, they are focused on getting the content out and the engagement that comes from it, and they simply forget to include the link.
Before you ever begin putting content on the Internet to build a list and get people into your digital marketing funnel, you need to work on building the type of landing page consumers will respond to.
This should not be as long as a full sales letter, but should still have compelling headlines, bulletpoints, and an offer they can’t refuse. Once your landing page is created to build a list, you will want to generate content that puts people into your funnel at that point.
Instead of linking to products and earning commissions or sales, you want to link to the landing page and put people on your email autoresponder list so that you can market to them for years to come.
The content you generate can be placed strategically on your blog. This is where your opt in forms can reside in the sidebar as well as beneath each blog post to get people onto your list.
You can direct readers of each post to sign up at your landing page or in one of the forms they see there. Another place you can generate a click-through to your landing page is on social media platforms.
This includes sites like Facebook, Instagram, TikTok, Pinterest, and YouTube. On some of these sites and apps, you’re only allowed one link in your bio.
Instead of sending people to your products that you were reviewing or a blog post that you wrote, simply send them directly to your landing page where an amazing freebie will be waiting for them in exchange for their contact information.
When it comes to getting people into your funnel, there’s only one way to do that. You must have an amazing and enticing offer. The fact that a lead magnet is a free gift makes it somewhat easier for people to slip into your funnel.
However, keep in mind that people are very protective over their contact information. No one wants to give their name and email address to someone who may or may not turn out to be a spammer.
There are many unethical marketers who will sell their information to others and cause them a lot of headaches. So, what kind of lead magnet can you offer that will ensure people feel very little hesitation in exchanging their details for the gift?
It must be closely related to the topic your site is built around. It can’t just be in the same niche, either. If your site is all about the keto diet, you would be shooting yourself in the foot to offer a lead magnet about calorie counting instead.
Besides keeping the lead magnet topic relevant and closely related to your niche topic, you also want to make sure the customer feels they are getting an amazing value from you.
Just because the gift is free, doesn’t mean you should skimp on the quality. In fact, this is your chance to make a first impression. It’s imperative that you wow the customer and shock them that you are willing to hand over so much great information.
You want them to walk away with their download feeling grateful and strong in their decision to allow you to contact them in the future. You can create a lead magnet that is a short report, a full eBook, or even a video course.
The customer has now opted into your list. This is where they begin the slippery slope through your funnel. It’s key that you understand how to navigate the email process so that you not only keep them on your list but convert them into paying customers as well.
One of the first things you may want to do is over deliver with the freebie gift they signed up for. Not only should the original gift be amazing, but you can surprise them with an additional gift or two that they weren’t expecting.
From there, you can contact your subscribers on a regular basis. Only you can determine how much or how little that should be. Some subscribers will never be happy with your decision.
And some will become your most loyal and dedicated followers. There will be those who complain if you email once per week and those who complain if you miss a single day of the week because they can’t get enough.
You will be able to email your subscribers using a follow up system, which automatically drips content out to them on a schedule that you devise. Or you can simply send out broadcast emails whenever you feel like it that future subscribers will not have access to.
As for what types of content should go in your emails, you want to mix that up a bit. Your subscribers are there to receive helpful tips and advice first and foremost. So, you definitely want to include a non-monetized portion of the content – either periodically or in every email.
At the same time, you’re in this career partially if not fully to earn money. So, it would be foolish not to monetize the emails you send out. Once you’re ready, begin adding recommendations for products using an affiliate link.
You also want to create your own info products and begin sharing these with your subscribers. You can even give your list a better deal than others will get if you want to create a coupon or special page for them.
So, what kind of offers will you have that are sure to convince people to spend money, as opposed to simply downloading a freebie you offered them in the very beginning? You have some options.
The person who subscribed to your email list has already shown interest in what you have to say. Now is the time to strike while the iron is hot. You need to present them with an offer for a paid product that will present several options to them that have the potential to maximize your revenue.
You want to start with a front end product. This is the no brainer product that is priced very attractively for the consumers. It should be something that is in demand within your niche and not so overwhelming that it requires a higher price tag.
Usually, front end products are smaller and less expensive. For example, instead of selling a soup to nuts affiliate marketing course priced at $97, you might sell a $7 report on how to write a product review.
This is a cheap enough price point that it won’t present many obstacles to most of your subscribers. They will be willing to pull the trigger on the offer without hesitation. Once you have your front end created, you need to decide whether or not you will have any upsells, and if so, how many.
You will find two different schools of thought about product funnels. The first group of people believe all upgrade options are annoying and should not be presented to the customer.
The second group understands the value and importance of continuing to give a customer who was already in a buying mindset, the opportunity to add onto their cart. There are many consumers who will appreciate the opportunity to continue to get good deals on products that are related to their original purchase.
Your third upgrade might be a service that you provide to set up an affiliate marketing blog on their domain for $97. At any point in the funnel, the consumer can choose to decline the upgrade option.
If they purchase it, they will continue to see as many upgrades as you put in the funnel. But if they decline, you have the option to kick them out of the funnel to the download page or present what’s known as a downsell to them.
The downsell is when you offer something of a lesser value. This could be a completely different item, or it could be one of your upgrades that has certain elements extracted from it so that they don’t get everything that was in the original upgrade option.
For instance, if one of your upgrade options included 35 PLR articles and 10 product reviews for $27, then if they declined, you’re downsell might be just the 10 product reviews for $7.
You’re not making as much money as you would if they had accepted the original upgrade, but you are still adding on to the sale in its entirety. You’re giving them the option to buy a little less.
Once they have proven themselves to be paying customers, you will have the opportunity to create a follow up campaign that converts well for you. This is where the long-term income begins to materialize.
One of the most important parts of your funnel overall is your ability to cater to your subscribers again and again. This is where long-term earnings begin to mount and provide a stable income for you.
Instead of merely experiencing one time sales, you will be able to meet the needs of your subscribers and be the go to person whose recommendations they can’t pass up.
When you create your follow up email campaign, you want to make sure that you are only recommending the very best products for your audience.
Don’t spam them with too many offers from vendors or brands that fail to live up to their standards. You will lose their trust and their contact details quickly if you take that route. You want to make sure in your follow up campaign that you aren’t promoting any items that will expire.
That not only includes item you promote as an affiliate for other vendors, but also your own products. If you have products that have become outdated, either take the time to update them for your buyers or remove them completely from the marketplace and stop promoting them to your subscribers.
More than anything, you still want to continue providing value to your subscribers. If all you’re doing is promoting without sharing any tips or advice, they will feel used and quickly exit your list.
Keep sharing insight, continue surprising them with gifts from time to time, and listen to their needs and create products that help them achieve their goals or eliminate their most pressing pain points.
Any type of marketing funnel relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
