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How To Energize Your Life

Do you struggle to make it through the day? Do you constantly feel tired and worn out? If you do, you will know that it can be incredibly frustrating to have no energy.

The simple fact is that you must have energy to enjoy and profit from anything you do in life.

Some people seem to have an abundance of energy to do anything, while others struggle with every little task they face. There are ways to increase your personal energy and become a vibrant and successful person.

It’s been said that we’re living right now in the worst energy crisis of all time – the crisis of personal energy. We’re more stressed and pulled in more directions than we’ve ever been and the fast pace we’re expected to meet is depleting our energy levels at an alarming rate.

Managing your personal energy has never been more critical. Doctors say that the number one complaint of their patients is, “I have no energy.”

There can be a number of reasons that a persona may be suffering from lack of energy, but most of the time it has nothing whatsoever to do with a medical condition, but you should at least get checked out first to rule this out.

Chronic fatigue is often linked to circumstances such as a difficult or abusive relationship, lack of passion or being a caregiver to a parent or child.

Rather than deal with lack of energy by prescribing drugs, doctors are now more likely to suggest some tools that will help to restore energy levels and help the person enjoy their lives more and this is a good move; drugs are not the answer as they tend to just treat the symptoms and not the real underlying cause.

Here are some tools designed specially to increase your personal energy levels:

Do what you’re passionate about. Passion is one of the greatest energy restorers available. You may not be passionate about everything you do, but find something that makes you happy.
Take care of yourself. Give yourself breaks when needed. Most people today think they have to keep going long after their energy levels are depleted. Taking care of yourself will help to keep your energy levels high.
Know your emotions. Your thoughts drive your emotions and some emotions can wear us out. When you think positive thoughts, you’re naturally going to have positive emotions and that is a natural energy booster.
Let your values determine your lifestyle. If you don’t live according to your values and react and perform out of guilt and shame, your energy will wane rapidly.
Take responsibility for your life. You, and only you, can make the choices that determine whether you will be successful or always floundering just on the precipice of success. Make wise choices when it comes to your wellbeing.

To enjoy a happy and vibrant energy level and shift from lack of energy to an abundance of energy, you must tap into the powers that only you hold – to love yourself enough to take care of yourself.

Keeping energy levels high all the time may not always be feasible so how do you get your replenish energy levels quickly? Let’s look at that now…

How To Recover Your Energy Quickly

Restoring your energy after it feels depleted doesn’t require magic.

Sometimes, a hot cup of herbal tea will do the job. Other times, it may take some rest to bring your body from feeling like you have nothing left to the point where you feel vitality and inner strength again.

There are some strategies involved in giving your body what it needs to recover its strength and rebound to a point of well-being. They are:

It may sound counter-productive but moving can actually help you connect with your body. Movements such as stretching, yoga movements and poses and a walk can help restore your energy. Moving is especially helpful when you’ve spent hours at a desk or focusing on something intensive.
Your body should tell you when it needs rest. Rather than pushing yourself to go on until you fall down, get the rest you need. Your body will appreciate it and your energy will be restored.
When you’re still and go within yourself, you experience a new energy that you didn’t have before. Try to find quiet spaces and times during the day to just be still and meditate about peaceful and restful things.
Guard your time. Everyone has the same amount of time, but how we use it varies from person to person. Some give it away without thinking, while others always schedule time to take care of themselves. Watch how you spend your time and guard it carefully.
Take some time to feel your breath as you take one after the other. Inhale and exhale until your entire body feels the power and life that it’s providing your body and mind.
Make the world a better place. It may be as a parent, teacher, manager or friend, but take some time in your busy life to appreciate your experiences for what they are. They will all teach you something and help you grow.
Take care of your body. Through diet, exercise and other ways, nourish your body so that your choices can help your energy restore itself.
Take part in what inspires you. Your desires usually indicate what your passion is, and your passion can ignite your energy. The truth is in what you’re thinking of most of the time and what you are excited about.

Rather than do things and be around people who drain you, stay away from that and nourish the things and people who make you feel alive and more energetic.

If you’re exhausted from a day’s work, treat yourself kindly, get rest and feel compassion for yourself.

Another benefit of having good energy levels is that you will become more productive so let’s now take a look at managing your energy levels and increasing your productivity.

How To Effectively Manage Your Energy And Increase Productivity

More and more, people are realizing the importance of managing your energy level rather than you time to increase productivity. There are many things and tasks that can zap your energy levels and make you much less productive than you could be.

You may also experience low energy levels during certain times of the day and should either take a break during those times or schedule non-important tasks.

If you find that certain people, tasks or times of the day are taking a toll on your energy, it’s time to assess what those problems are and do something about them. It’s about managing your energy effectively rather than your time.

Energy levels are different from person to person. If you’re a morning person who is at the top of their game at the first crack of dawn, you should schedule the more difficult, mind-boggling tasks at that time. Others, who are night owls, should plan their schedules the opposite.

Some other ways to effectively manage you energy to get more done include:

Delegate – Some people have difficulty with delegating tasks to others. If the kids can help fold towels or there’s a good writer in your business that could develop a sales page – delegate those tasks to them. You’ll be saving the energy you would have spent on something that can clearly be completed by someone else.
Track your tasks – There are some great online tools (such as Google Tasks) that can help you track where your time and energy is being spent. You can break the larger tasks into smaller increments; do the most difficult ones when your energy level is high and mundane tasks when your energy level is lowest.
Get rid of distractions – Distractions can be huge energy-drainers. If you’re on Facebook, Twitter, Pinterest, YouTube and other social media sites, you may find yourself wondering where the time has gone after you’ve spent an hour on one of these sites. Disconnect to save your energy and get more done. Stop alerts and hide the sites until you have some relaxing time to devote to them.
Refresher breaks – Some of us can spend hours at our work desks without looking up or moving around. At the end of one of these sessions, you’ll notice that your energy is drained and you don’t have much left for anyone or anything else. The remedy is to take refresher breaks – get up and stretch and move around for a few minutes. Your productivity will likely increase.

Getting in sync with your natural energy rhythms can help in so many areas of your life. Work, personal life and health are just a few of the ways that managing your energy can make you a happier and more productive person.

By the way, if you want a convenient, downloadable version of this post, click on the featured resource below; download, read it and take action 🙂

Common Elements In Highly Converting Sales Copy Part 1

When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.

Not everyone’s sales letters will look identical. Some may use testimonials, while others don’t. Some may employ the use of video on the page, while others stick to text and images.

The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.

Creating Your Main Headlines

When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”

This was used in a variety of niche markets, such as “Who else wants to earn six figures working 4 hours a week?” Or, “Who else wants to shed 25 pounds in 30 days?” You’ll see this in many swipe files people share online for effective sales copy because it works with consumers.

Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.

You can also find free swipe files online that you can tweak.

What Will Your Storyline Contain?

After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.

You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.

Your storyline will continue throughout the sales letter, sprinkled in after sections of sub-headlines, Bullet points, testimonials, and more. It should be a mix of your story and theirs.

With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.

Drilling Down Into Specifics with Sub-headlines

While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.

Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.

But you don’t put all of that into one main headline. It gets discussed in increments throughout your sales copy. Same with weight loss – the benefits might be getting rid of shame and embarrassment, fitting into new clothes, regaining mobility, improving their health and so on.

When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.

Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.

Using Testimonials in Your Sales Copy

Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.

You should be networking with other marketers and even your customers so that when the time comes to launch your products, you have some people to go to with an advanced copy who can give feedback and provide testimonials for your sales page.

If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.

Gather Your Statistics To Boost Confidence In Your Product

Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.

Not only can you use this in your copy, but also in eBooks, articles, emails, on social networks and in infographics. So conducting your statistical research early on can support your messages many times.

For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.

Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).

One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.

Having statistics shows the consumer that you know the niche. It’s an advanced method of sharing information other than your personal preferences about what’s right. Having numbers to back you up is powerful.

We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

Is Lack Of Education Really An Obstacle?

Do you worry about not being clever enough? If you are like most people, I’m sure that this fear has cropped up at least once in your life and it can be difficult to overcome or come to terms with.

If you don’t have a certain skill and are looking to get into a certain field, it becomes an immediate obstacle to getting your foot into that industry. It’s something that holds a lot of people back from realizing their dreams before they have even started and that is a real shame.

Today, there are more opportunities than ever, to get the needed training and you don’t necessarily need to go to college to get it.

By some measures, ten thousand baby boomers are retiring each day. What this means for those still in the workforce is companies are left with a gap in resources.

These resources need to be filled. In the past, if you didn’t have the skills to fill that gap, you were stuck, because there were plenty of people that could step up with the right skills.

But, with the mass exodus of one large group of people, companies are less stringent about strict college requirements. If they aren’t now, they soon will be.

It’s a matter of common sense and economics. If you have a shortage of skills, you are going to be more lenient in who you find. This means that you can train yourself and approach companies to present your new skills. You won’t need a degree, nor will you need much experience.

And in some countries, the barrier to acquiring a degree has been pushed so low that it means it isn’t worth anywhere near as much as it once was which is a real shame.

You need to be aware that if you don’t have that degree you may have to start out at a lower salary while they are training you.

But, when you get the needed training and some experience under your belt, you will be in a better position to negotiate. Experience beats qualifications any day and that is become even more so in the modern work place.

It is possible the company training you will require you to stay for a predetermined amount of time. You will need to decide if this is acceptable to you. Remember, it’s about getting your foot in the door.

As far as where to find the training, believe it or not, you can start with YouTube. They have many training videos that can give you some beginning advice and instruction. When you go through some training, then you can step up your efforts and look for more advanced instruction.

At this point, it’s a good idea to get on some mailing lists related to the field you are trying to break into. Involve yourself in forums as this is a good way to get familiar with the influential people in your field.

Consider starting a blog related to this new field so you can add credibility to your efforts. Maintaining a blog shows you are serious about committing to the field.

And don’t be put off by anyone or anything; there are plenty of people out there who have become great successes despite poor education or some other type of obstacle.

They often look like they have it all and it was handed to them, but more often than not, that is far from the truth.

Here are a few to inspire you…

Examples Of People Who Overcame Obstacles

The following people are well-known and have overcome obstacles at some point in their lives. This article profiles what types of obstacles they faced and how they became who they are because of them.

If there is any story that can help people overcome obstacles, it’s that of Helen Keller. Here is a woman who went deaf and blind before she turned two from a sickness. Others may have sheltered themselves from the world.

With the help of Anne Sullivan, who became her governess and companion, Helen rose above her obstacles and learned how to help others in similar situations like hers.

Helen became a renowned author and speaker, which was incredible during her time. People with her type of disabilities were not expected to do much. She became an activist for women’s suffrage among other causes.

To say that Abraham Lincoln had a lot on his plate is probably the largest understatement in history. He lost his mother when he was still a child and his family lived in poverty.

He taught himself law and went on to become one of the greatest presidents in the history of the United States.

But, he dealt with severe depression. Some believe this is what defined him and it led him to greatness. He focused on what he could control and understood what was beyond his control.

The war was a difficult time for him, but he persevered. Even his enemies admired the man for what he accomplished.

The author of the Harry Potter series, J.K. Rowling, struggled before becoming well known. She was divorced and living in poverty with her daughter in Scotland.

This low point in her life was both depressing and revealing. She used the pain at the time to transform a concept she carried with her, i.e., the concept of Harry Potter, into an epic series. You are unlikely to find too many people who are not familiar with this story.

Her example is one of not giving up and writing during her low point. Where others would simply feel sorry for themselves and continue to live in poverty, Rowling wanted a better life for her and her daughter. So, she persevered and catapulted to success.

As you can see from the profiles in this article, these people overcame their obstacles and went on to greatness. It is within us all to do the same, as long as we are willing to do what it takes to get there.

And having a strong mindset is critical to any attempt to staying focused and motivated to achieve greatness and overcome life’s obstacles, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 🙂

How To Write Effective Emails That Make Money

Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.

Creating an effective and impactful copy for your emails is one of the most important parts of your marketing plan.

If you’re trying to decide if you should spend time creating all those emails, consider this:

The number of people using email is set to grow to 319.6 billion by the end of 2021, according to The Eradicate Group.
HubSpot reports that people with active email accounts had grown to 5.6 billion by the end of 2019.
9 out of 10 marketing professions say email is important or very important to their own business, according to a study by the Direct Marketing Association.
Forbes reports that emails produce 50% more sales as compared to other marketing practices.

As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.

Of course, the first step is to create a compelling and irresistible free offer to get people on your list. Then you need to create emails that will be effective in bringing in the money from your offers.

There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.

How do you know where to begin or what type of email to send?

In this post, we’ll show you where to begin with the basics of creating high converting emails.

Let’s get started.

Setting The Email Goal

Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.

First, we’re going to assume you’ve created your lead generation materials and have started gaining a targeted list of subscribers. If not that’s the first step. Here’s a quick list of the steps you need to take.

Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.

Now let’s begin creating our goal for the emails.

Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?

Typical goals for an email might include:

Getting freebie seekers to become first-time buyers your service or products.
Increase conversions by a certain amount in a specific amount of time.
Getting cross-sells and upsells from current purchases.
Increase click-through rates.
Building more engagement from current clients or customers.
Build more relationships for your community.
Getting feedback about your business to make improvements.

For each email, understand who’s going to receive your emails and what they want to get out of it from you.

Ask yourself these questions to define your email goals:

Where are you right now? Check your open rates, click rates, unsubscribe rates, conversion rates or your spam rates.
What action do you want the reader to take? This helps you tailor your content to get them to take the action you want. If it’s to read an article, for example, then let them know why the article will help them.
Who will be receiving the email? Know which segment of your list will be receiving the email, so that your copy, images and everything in the email speaks directly to that potential group.
How will you get them to say “yes”? Decide what you are going to promise the readers so that your email helps them be the best version of themselves with your service, product, or information.

Think about why your reader initially signed up. Ask yourself these questions:

How can you over deliver on that?
What do they want from you? From your business?
What questions do they have about your niche?
When do they need to hear from you?
What emotions can you evoke in them?
What are the next steps for them as your subscriber?

Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.

When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.

When And Why Use Email

It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.

Some subscribers are loyal and open all your emails. Others have gone cold and need persuasion to begin engaging with your emails again. Some have joined you for a specific product or service you offer and only want to know about those.

You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.

Maybe they:

Browse around, add some things to their cart, then leave: The Abandoned Cart email is triggered.
Enthusiastically subscribed to your list: Perfect time for the Welcome email.
Are a long-time loyal customer: Reward them with an anniversary email. These can be Milestone emails or Special offer emails.
Post Purchase emails to new buyers who have purchased something form you. These Confirmation emails are the first ones your new subscriber gets from you. It tells them about your business and your values, helping you begin building a relationship with them. It’s also a great time to give them options to see your other products.
Emails to boost engagement with your business and content. These can be Promotional emails that try to make an initial sale or promotes your new webinar.
Re-engaging cold subscribers. This email tries to get subscribers who haven’t been active to take some sort of action. These can be Review Request emails or Persuasion emails.
Nurturing your existing subscribers. These emails are the relationship builders. They provide value to the subscriber. Use Nurture emails to keep in contact and build communication with your loyal subscribers. These can be Newsletters or Curated content emails.
They are interested in a specific subject or product you offer. Here you would be segmenting your subscribers with targeted emails. Segmenting allows you to send emails that specifically target a group of subscribers. These can be New Product Announcement emails, Nurturing or Promotional emails.

Sending emails at the right time and for the right reason keeps your list engaged and converting.

For example, if you’re promoting a sale or affiliate product that ends soon, send out an initial email a day or two before the sale starts, then one every day or two and finally send one in the morning and one in the evening the day the sale ends.

This keeps you in front of them and helps remind them to take action.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

Can Everyone Find Their Passion And Purpose?

Do you find that some days you wish you lived a different life? Perhaps you find yourself wishing that you were Richard Branson, Donald Trump or Brad Pitt.

It isn’t unusual to wish you lived a different life or were someone else. If you find that you have days where you feel unsatisfied or discontented, then it may be time to think about what you can do turn your life around.

What’s different about your life and that of those you admire and who inspire you? At first glance it may be that you think it’s money or fame. Often you will look at possessions.

Instead look deeper and list those qualities that you admire. It may be that you are inspired by their skills, knowledge, generosity or temperament.

What do they have that you don’t? They have passion and a purpose. They have something that they care about and are filled with a desire to make a difference; not just for themselves but for others.

Your life can be fulfilling. Living a life with passion and purpose is possible for everyone. You do not need to be rich, famous or highly educated.

To find your passion and purpose you need to discover what you really want. Don’t just consider material objects, look deeper at lifestyle, relationships, your health and emotions.

For a positive difference to take place you don’t need to give up your job and follow your calling 100% of the time. You can start small and paint your masterpiece or write your novel in your spare time.

This will allow you to begin to feel the benefits of doing what you love and feeling the positive effects and changes while still working and earning an income.

Not everyone wants to change the world. It may be that you want to make a difference by volunteering at the local homeless shelter. Your desire to bring about positive change in the lives of others, less well off than yourself, will bring about an enormous change in your life.

You will experience the joy of giving and in return feel a sense of satisfaction. In addition, you’ll probably pick up new skills, make new friends and connections and discover other changes you want to make in your own life.

Everyone deserves to live their best life. All you need to do is find what you really want to do that can make you feel excited, joyful, engaged and fulfilled. That way you can begin to live your best life instead of settling for a humdrum existence.

Four Secrets To Achieving Success

Everyone wants to be successful. Focus generally tends to be towards career success.

However, personal or life success, is also important. Success is about achieving goals.

After all if you haven’t got a goal then how can you be successful? So what are the four secrets that can help you be successful?

Set Goals

It is vital that you set yourself goals for your personal and professional lives. These will provide a target to aim for.

Once you’ve listed your goals then write down the steps you are going to take to achieve them. Add who or what can help you to your list.

Find an accountability partner, mentor or coach who can help and support you.

And when you are setting goals, don’t always be totally focused on the end point but try to enjoy the journey along the way. Life is about enjoyment, not just achieving something.

If you want to discover how you can embrace your passion and enjoy the journey, then check out this excellent training here.

Remember That Your Personal and Professional Lives Are Inter-dependent

You may think that your career goals are totally separate from your personal goals.

However, they are inter-dependent. Your career relies on your well-being, impacts on your family and relationships, your health and happiness.

Your happiness, relationships and health are affected by your career.

If you’re not happy at work or doing a job you love then it will have an impact on your emotional and physical well-being, as well as affecting other areas of your personal life.

To be successful in one area you need to create success in the other.

Find Your Passion And Purpose

If your personal and professional lives are inter-dependent, then to be successful in them you will need to discover your passion and purpose.

By discovering these you will create determination to succeed, enhance your creativity, spark inspiration and be able to harness the power of flow in your activities.

Ask yourself what you really want to do with your life. What do you want your legacy to be?

Don’t Focus On The Money

While many people consider amassing wealth to be a sign of success, that should not be your end goal or sole success indicator.

Instead focus on your emotions, lifestyle and well-being. What will your life look and feel like when you have successfully achieved your goals? How will your family and friends feel? Why not create a vision board with words, quotes and pictures showing your life as a success?

When thinking about your professional success consider how you will know you’ve succeeded. What will your position be? How will you be making an impact in your company and in the wider community? What will your working day look like?

Think about work/life balance and the effect on your family and relationships with friends. How will your new role or business affect your life, health and happiness?

While success can mean different things to different people, one thing all definitions have in common is that success is measured by achieving goals that make you feel positive emotions, for example, happiness and achievement.

You will find the greatest success comes when you use your passions to create your goals in life and work.

As you probably already know, having a strong mindset is critical to any attempt to finding your purpose and passion and staying focused on them, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 😊