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7 Ways To Increase Your Conversion Rate NOW

1000 prospects come to your site or sales page. 1% of them buy a $50 product. You’ve made $500.
You invest 2 days trying a few different ways to increase your conversions, and 3 are successful. You only increased your conversions by 1%, yet you’ve doubled your income, selling 2% of the prospects who come to your sales page.
Now for every 1000 prospects, you make $1,000.
And you send 1000 prospects a day, meaning…
Yet so many marketers never bother to do any of the things I’m about to suggest.
Why? I suppose it’s one of those things they’ll “get around to” but they never do.
So here’s what I recommend: If you don’t want to do any of the following, then OUTSOURCE it. We wrote an entire article on the importance of outsourcing elsewhere in this edition, so I won’t harp on it here.
Let’s get started on boosting your conversions:
1: Create A Compelling And Clear Value Proposition

Your value proposition can be the number 1 element that determines if people will bother to read more on your page.
And it’s also the main thing you need to test.
In a nutshell, your value proposition clearly states:
- How your product solves the customers’ problem or improves their situation (relevancy)
- Delivers specific benefits (quantified value)
- Tell why they should buy from you instead of your competition (unique differentiation)
Here’s an example from Prey: https://www.preyproject.com/
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I could do an entire article on creating a compelling value proposition – and I’ll do exactly that in a future post for you.
2: Perform A/B Testing

You create two alternative versions of your page, each with a different headline / color scheme / call to action etc.
You do a split test to see which one works better. When you find out what converts better, then you test something else.
The more elements you test, the higher you can boost your conversions.
Things to test: Headline, page layout and navigation, the offer itself, using different media (such as a video) and even a radical change if you think you might want to start over.
You can use Google Optimize if you’re looking for a free A/B tester, or Optimizely if you want more options.
3: Set Up A Proper Sales Funnel

Sometimes your conversions are taking a hit because you’re asking for the signup or the sale too soon in the process.
If people are still in ‘browsing’ mode, they might not be psychologically ready to subscribe or buy.
If you’re looking to improve conversions on a squeeze page that only asks for their email address, your focus should be on improving the reason why they would want to sign up. Making your offer more compelling – something that will immediately spark their desire – should do it.
But if you’re selling a product, it’s possible that you need to do more to build trust, develop a relationship and prove your expertise.
Remember, the longer and deeper the relationship with the prospect, the more likely they are to buy from you.
4: Address Objections Before They Arise

No matter what you’re selling or how much you’re selling it for, there will be objections.
If I tried to sell $100 bills for $1, there would be objections (and you know what they are.)
Make a list of all the possible concerns your prospects might have.
And then address each one of those in your presentation / webpage / sales funnel.
5: Build Trust

People won’t buy from you if they have no need for your product, if they have no money to buy your product, if they’re not in a hurry, and if they don’t trust you.
There’s not a lot you can do about the first 2 items on that list.
You can create urgency by limiting the number of products to be sold or the duration of your sale.
So what makes people trust your website?
Several things:
- You’ve got citations and testimonials clearly visible.
- You’re endorsed by well-known people in your niche.
- You’ve got a physical address and maybe even a photo of your office.
- If you or your business has relevant credentials, you’ve got them displayed.
- You’ve got clear, easy to find contact information that includes a phone number.
- Your site looks professional – not something a kid whipped up on his Intel 486 in the 1990’s.
- Your site contains plenty of useful information.
- You update your site’s content often. If your latest blogpost is from 2016, you’ve got a problem.
- You show restraint with hype, blinking banners (please don’t!) ads, popups and such.
- You have zero or nearly zero errors (when it comes to trustworthiness, one error is forgivable, two aren’t.)
6: Stop Trying To Sound Smart

If I were to give you a value proposition that reads like this…
“Revenue-focused sales automation and marketing effectiveness solutions unleash collaboration throughout the revenue cycle,”
…would you have a clue what I was talking about?
Because I sure don’t. It’s not useful to the person reading it, unless your goal is chase them off of your page. Then I suspect it’s highly effective.
Just remember, clarity if key. If they don’t understand exactly what you’re saying, they’re not going to convert.
7: Remove All Distractions

Your goal is to get people to focus solely on the action you want them to take and nothing else. Take a look at your page for anything that might divert the visitor away from what you want them to do. Minimize distraction, unnecessary product options, links and extraneous information.
And ask yourself if there is anything else you can remove that is not contributing to the conversion.
Increasing your conversion rate isn’t hard, but it does take effort…
Effort that will be well-rewarded in increased sales and revenues long after you’re done making the necessary changes.
The Most Important Goal To Set To Achieve Success

If you want to be successful in life, whether that be in business, relationships or anything else, I’m sure that you know about the importance of setting goals to help you achieve the results you desire.
But can I ask you a question?
Do you know what the most important kind of goal is for your life?

We all have goals that we set and we know the importance of goal setting and it’s one of those topics that gets beaten to death and a lot of us don’t want to hear about goal setting anymore.
You do, I do, we all do goal setting at one level or another. Maybe you just do it mentally and you think about them from time to time.
Other people like me, I’m very, very strict about my goals. I’m always writing them down and refining them.
But there are different kinds, and this is a very, very critical aspect.
There is a type of goal where you define what you want to do, there is a type of goal where you define what you want to have and there’s also a kind of goal where you define who you want to be.
The kind of person you want to be.
It’s the third one, the goals you set on the type of person you want to be, that are the most pivotal, most important and most influential in your life.

Your material wants or even bigger wants than that, the things you would like to acquire, the things you would like to eventually achieve in your life, some you’ll hit and some you’ll won’t.
Some will take longer than planned, some you’ll maybe get shorter than you planned. They’re going to be all over the map.
As an example, you may be at a certain financial position right now. Let’s say you’re earning $50,000 a year and you want to take that to $100,000.
There are a number of different ways you could do that. You could set a goal to do that within the next year, the next six months or the next three years and you go after it.
You may or may not hit the goal, and you may or may not try as hard as you can, although the whole point of goal setting is you do try and you go for it.
But this is a measurable, specific thing that you’re shooting for and you may or may not get there.

There’s all kinds of circumstances, things that could come up that could prevent it from happening.
Sure, you can have a plan that says I want to get from 50k to 100k and I’m going to do this, this, this and this over the next X amount of months or years and you do those things and that plan may or may not work.
But what if you started asking yourself or writing a goal down to say, here’s who I want to be.
I want to be a positive and uplifting person. I want to be loving towards my family. Every time I see my family I want them to feel excited in my presence. I want them to feel uplifted.
I want them to feel inspired. When I meet new people I want them to feel like they just met somebody really interesting, and they want to get to know me at a deeper level.
I want to set a goal to be the kind of person that follows through on every commitment I make to myself.
I’m going to achieve XYZ by a certain date, such as I’m going to lose 20 pounds by March 30th is very results driven. It’s very achievement driven, and the timeline for that may change.
You don’t know how quickly you can lose that weight and you want to be able to do it in a healthy way, so you may have to adjust that plan.
But who do you have to be to reach that weight?
You have to be the kind of person who commits to their goals, who does whatever it takes, who when they say they’re going to do something they do it and follow through and hold themselves accountable.
So here’s my challenge to you, or even call it a suggestion or tip.

Begin journaling on a daily basis, writing down where you’re at but more importantly where you want to go, goals.
If you want to go to a conference next year to learn something new, write that down. That’s a great goal to have. You need to know how much money it’s going to take you to get there and all that.
But I also want you to start thinking about two or three or even four who do I want to be type of goals.
What I found is when I started doing this, I started writing things down like I want to be an inspiring person to be around for my family.
I want my family to feel loved and excited when I’m around. I want my family to run and give me a huge hug when I walk in the door after being gone for a long time. That’s the kind of person I want to be.
When I write that down and remind myself this is who I want to be, all those other goals I find come to me a little bit more naturally. They come to me easier.
It’s because I’m acting and behaving in a way that’s congruent with those goals.

If I say I want to be a committed, dedicated person who follows through on his commitments and then I set a really, really aggressive goal like doubling my income in what some may deem an unrealistic period of time, I’m way more likely to hit that goal if I’m the kind of person who sticks to his commitments and then goes above and beyond the call of duty and does whatever it takes in any situation to create whatever I envision.
So that’s the difference. That’s the key. You may not have done this before. I know it was a relatively new concept for me.
When I started doing that, it had such a deep impact on a daily basis.
It literally, in those moments of weakness where I wanted to break a commitment and go back into an old habit that would have prevented those cool goals from coming into my life, these being goals would remind me of the kind of person I need to be and I want to be and intend to do.
I want to live this way every single day, and so I write those goals down on a daily basis and it keeps me in check. It keeps me on track for where I want to go.
So do this. Have some fun with it. Think about the kind of person you want to be, write it down, explain it in as much detail and then do it daily and repeat it to yourself and start living this way.
All those material goals and wants are going to come to you.

3 Marketing Lessons That Will Transform Your Business

You can take an awful lot of those “how to market online” courses and sometimes still not learn the truly ground-breaking stuff.
I’m talking about the seemingly unimportant things that turn out to be so important, it’s like a scene in one of those adventure movies:
The hero fights through obstacle after obstacle to get to this secret cave that hasn’t been entered in a century.
He pries open the heavy door, sweeps away several inches of cobwebs, and by the light of his torch he sees something shiny. He picks it up… it’s a gold coin! Nice, but not that earth-shattering, right? It’s just one coin…
Taking a set forward, he sees a small chest. Opening it, he sees a couple hundred gold coins. Yeah! This is pretty cool.
But then he catches just a glimmer of something deeper in the cave. Opening the door wider to let light in, he sees more gold. And priceless statues. And gemstones. And… the treasures go back as far as the eye can see.
Holy cow. That one gold coin turned out to be the beginning of more wealth than the GPA of most countries.
And they might almost appear trivial. But I promise you, if you follow this advice, your online income can become almost limitless.
And by the way, some people have paid literally thousands of dollars to discover what I’m about to show you:
Marketing Lesson 1: Make An Irresistible Offer

You’ve heard the term irresistible offer before, but what does it mean?
First, it’s an offer that’s better than anything your competition has.
Second, it’s so good that’s it’s truly hard to pass up.
For example, if I were to sell you a brand new car for $1,000, that’s an irresistible offer.
You can dress a pig up in a lovely, low-cut evening gown, or even a tiny bikini and high heels. But it’s still a pig.
(Not trying to pick on pigs here, btw – I think they’re kinda cute and definitely smart.)
You can have weak marketing and a great offer and make it work.
But great marketing will never compensate for a weak offer.
If you don’t have the right offer, then it doesn’t matter how great the copy is, what the headline is, who is promoting it and so forth.
If you want to make sales, you’ve got to have an absolutely superior, irresistible offer that the prospect simply cannot turn down.
And you’ve got to back the offer up with a product that delivers, too. I’ve seen offers that blew me away, but once I got into the product, I realized it was 80% hype and 20% substance.
As you might have guessed, I asked for a refund – as did close to 50% of their purchasers.
So make them an offer they cannot refuse, and then deliver on every promise you make.
Do this and you cannot help but make a fortune.
Marketing Lesson 2: You Need A Big Marketing Idea

Just having a bigger promise or using a hyped headline isn’t going to work anymore.
If you’re going to be seen and heard by your prospects, you’ve got to cut right through all the shouting online and present something brand new.
Think of it this way: A regular marketing idea is doing what’s already been done, expect maybe it’s 10% bigger or 10% better.
That used to work, but these days it just blends with everything else.
Take cars for example. A regular marketing idea is to make a car 10% more gas efficient, or 10% sleeker/bigger/smaller/curvier/boxier etc.
If you think about it, most of the cars today just sort of blend. They look a lot alike, work a lot alike… it’s always been like that.
Then there’s Tesla. Put a Tesla side by side with any other car, and you’ll notice a difference. Talk about how a Tesla runs, and it’s revolutionary.
Don’t let your idea be the latest model of Ford or Chevy.
Make it a Tesla.
Give your prospects a feeling of discovery, of something completely new that gives them an AHA! Moment.
Offer them hope that this is finally THE solution they have been searching for.
It’s powerful, indeed.
Marketing Lesson 3: Customer Acquisition Is All About The Math

I know you keep hearing about free traffic. But free traffic isn’t free; it costs you time and work. And more time. And more work.
If you want to make serious money, then you’ve got to learn some math and be willing to invest some money to make that money.
Buying new customers is how you grow big and fast.
Think of customer acquisition as an investment.
You’re investing in the acquisition of assets — customers.
And to do this wisely… like the best marketers in the world… you need to know some numbers.
For example, one of the absolute most valuable marketing numbers for you to understand and use is the Maximum Allowable Acquisition Cost (MAAC).
MAAC tells you the most you can pay to get a new customer.
And to know your MAAC, you also need to know the lifetime value of your customer. Which in the beginning is hard, so do this instead – know the 3 month value of your customers.
How much do they spend with you in 3 months? Whatever that number is, you need to spend less than that to get a new customer.
Most entrepreneurs and marketers don’t know their MAAC or their customers’ lifetime value.
Of if they do know the numbers, they don’t use them to determine their traffic generation budgets.
But if you want to earn six or seven figures a year, you’ve got to know and USE this stuff.
Very few average entrepreneurs and marketers understand this, but now you do.
So, did I just hand you three gold coins?
Or a vast and unending treasure trove?
That’s up to you and what you do with this information.
Turning Refunds Into Customers For Life

When you get that dreaded email that says, “I don’t like this, please refund my money…” what do you do?
Most marketers make the refund and forget about it.
But what you might not realize is that a refund request can be the perfect opportunity to create a customer for life, if you handle it correctly
And your goal is to fix the problem, not the blame. That is, don’t blame your customer or yourself. These things happen for a myriad of reasons. And you want people to speak positively about your products, not ‘win’ arguments.
Here’s what you need to be able to say, regardless of who is ‘at fault:’
- You’re sorry it wasn’t a good fit
- You want to do what you can to help, because that’s what you’re there for – to help the customer
There are two variations of communications to send out to customers seeking a refund, based on whether or not they are eligible for a refund according to your refund policy.
Throughout the process, keep in mind that your customer is likely in ‘fight or flight’ mode.
Think back to when you wanted a refund and you’ll understand the feeling: You’re ready to fight to get that refund if you have to.
But nothing defuses that fight or flight response faster than…
“I’m sorry. How can I help?”
Here are the key points to keep in mind to keep your customer:
You’re going to acknowledge that they are eligible for a refund

Until you say this, your customer isn’t going to hear anything else you say.
So lead with this, and they’ll relax enough to read the rest of your email or listen to you if you’re on the phone.
You’re going to reinforce their desired result

Your customer bought your product for a reason – likely a problem they need solved.
They still have the problem, and they still need a solution.
You’re going to offer an alternative solution

You’re now teaming up with the customer to find an effective solution to their problem.
You’ve gone from being adversaries to working side by side as partners to fix their problem.
Lastly, you’re going to set a timer for an automatic refund

This emphasizes that you are sincere about that refund, and that you are more interested in helping them find a solution than holding on to their money.
Here’s an email template you can use. Be sure to thoroughly modify it to fit your situation:
Hi [First Name], I’m really sorry to hear that [product name] wasn’t a fit for you.
Don’t worry, you are well within our refund period [or you have x days left in our refund period] and I’ll be happy to process that for you.
But first, I want you to know that I care about my customers and I want to be certain you’re not only happy, but that I help you reach your [business / personal] goals.
So no matter what, I’m going to take care of you.
[First name], I’m guessing you purchased [product name] because you wanted to [solve ‘x’ problem or get ‘y’ result].
And since you are requesting a refund, you probably still need a solution to that problem, right?
So with your permission I’d like to suggest something a little different.
As I said, it’s my job to help you reach YOUR goals, and I think we can both agree that a refund isn’t going to do that (no worries, if you don’t like what I’m about to suggest, I’ll still refund your money ASAP, just please hear me out first.)
Instead of a refund, I’d like to offer you one of our other courses that I think will help you [insert goal here].
Here is a list of products that might be a better fit for you.
List products with descriptions – if prices are larger than what the customer paid, list the prices, too.
Remember [first name], I promised to take care of you and I mean it. So please reply with any questions you might have, or take a day to think it over. Either way, I am here for you.
If I don’t hear back from you by [date, time] I will issue you a full refund instead.
And if you want to talk, please call me and I can activate one of the above courses for you right now, or issue you a refund, your choice.
You can reach me at [phone number].
Talk to you soon,
Kindest,
[Your name]
Here’s the email you might send:
Hi [First Name], I’m truly sorry to hear that [product name] wasn’t a fit for you.
Unfortunately, you are beyond our [XX day] refund period which means I can’t issue you a refund today.
BUT I still want to help you and I think I may have a solution.
I’m guessing that you purchased [product name] because you needed to [achieve ‘x’ goal or solve ‘y’ problem].
Is that a fair assumption? … and you likely still need a solution to that problem, correct?
Since I am unable to issue you a refund, I’d like to “exchange” [product name] for one of our other courses that might be a better solution for you.
Here are a list of options for you to choose from: [Enter product names, descriptions and prices]
Please let me know which of these trainings you’d like to have and I’ll get you access as quickly as possible.
If you’re not sure which one you would like, please feel free to reply with any questions or take a day or so to think it over.
Either way, I’m here if you need me.
And if you would like to talk, you can give me a call and
I can activate your new course right now
You can reach me at [phone number].
Talk soon,
Kindest,
[Your name]
Again, be sure to modify these completely to suit your needs.
You’ll find that by taking this extra step, disgruntled customers become happy customers – and sometimes even become your strongest advocates.
Boosting Your Self Confidence

The amount of self-confidence we have as adults, is usually formed from our experiences as a child. Self-confidence and self-esteem are tied into our frame of reference for our world.
When we are small and make a mistake, like spilling a glass of milk all over the table, our first instinct is to look at our parents faces. Their expression tells us first and foremost how this little accident is going to be perceived.
Next, the tone of voice that one or both our parents uses…gives our subconscious mind a reference that is stored.
Our parents, friends and teachers, have a way of presenting and saying things that eventually our brains come to one conclusion.
We decide without really knowing it, that we are not good enough.
When we want to try something new, like ask someone out on a date for the first time, we may logically believe that we have a chance but the little voice in the back of our heads, is telling us that we shouldn’t even try because we aren’t good enough for that person we desire to be with.
Do You Suffer From Low Self Confidence?

We have low self-confidence in some areas but are we totally unconfident?
In school, we might have a great ability to do math and are confident that our math grade will be well above 90%.
In reality, there are many things that we are confident about. It is the small number of things that give us trouble or concern, that causes us to label ourselves as unconfident.
Reframe Your Feelings

The best time to rid of ourselves of that feeling, is the moment that we discover we have it. We need to relabel those feelings, to saying things to ourselves like, “I am having a bit of an issue with this right now, but I will figure out a way to solve it quickly.”
Here is another one. “I feel nervous, but I know that it is just a feeling, nothing more, it is not real and it cannot hurt me. I will do it anyway, not matter how my stomach feels. When I do it, then I will feel awesome!”
There will be no physical injury from going across the room and talking to that person who is very desirable to you. Act as if you are confident. Walk and talk as if you have the same amount of confidence as your favorite athlete.
Low self-confidence can hold you back from getting the job you desire or the mate that you want so much and would marry if possible.
Allowing incidents of being unconfident will stack in your brain, like a pile of dinner plates in the cupboard. Eventually all those plates may cause strain…wear and tear on the cupboard.
Soon everything crashes down. When you find someone to love and marry, you may end up having children. Stop and think how your world of being unconfident will affect any children you may have.
Children are the world’s best mimics. They see that you are afraid to talk on the phone and they may become phone phobic.
They develop an internal dialogue that tells them they are not worthwhile, and their spouse is probably cheating on them right now. That is the reason why they are late.
Observe the children in this instance. We can use a female child for the example and this child sees that every time her father is late, the mother becomes upset and works herself into a frenzy.
It is quite possible that the child will soon have a response that every time the clock hits a certain time and the father does not show up, the child starts to cry.
They are now developing a confidence of the wrong type. They are confident their father is hurt, or their father is a bad person who may be cheating. Later in life, they may feel that all men are capable of being bad and possibly unfaithful. It is stacking to the extreme.
There are many great books and courses on building self-confidence as well as some really incredible software. Here is a recommended software to help you reprogram your mind and have increased self-confidence and success: Mindzoom
Develop Daily Routines To Boost Confidence

Self-confidence is a daily practice. You need to exercise that confident feeling to keep it strong and flexible. Let’s look at three ways that you can do this and then you apply it to your life right now.
Eliminating negative self-talk is huge in the daily practice of self- confidence. You need to monitor what negative self-talk you have and when you have it.
For instance, if you watch carefully and you notice that every time you are in a staff meeting, you get anxious because you know that your opinion will be consulted, take note of what you are saying to yourself to cause this feeling.
When you sit in the meeting and find yourself hoping that they will skip over you and that you don’t want to speak because your ideas are not worthy, write that down.
Then write down all the reasons why your ideas are worthy. Pretend that you are in the meeting alone and starting to speak. Would you hesitate? Of course not. You would present the ideas in the best of your ability.
Understand that the opinions of others, are just that…opinions, not reality. Face the fear of speaking and just do it. Build that muscle of facing a fear and soon, you will be strong
Power Up Your Morning

Hit the ground running when you wake up. How do you do this? Simply by not allowing your mind to play negative movies over and over in your mind, while you sleep.
You dream about the last thoughts that you had before you drifted off to deep sleep. When you wake, you may not understand that uncomfortable dream you had.
However, the negative thoughts that you had, are layered into the dream and take on other roles. To prepare your mind for positive dreams, leading to a positive awakening, state a new belief about yourself over and over until you drift off to sleep.
Try something like, “I love to express my business ideas in a packed meeting. I contribute!” The next meeting you have, you will feel energetic and excited about sharing ideas that will help the growth of your company.
Instead, encourage yourself and tell the inner you, that next time things are going to be gold. We all have moments of so-called failure. If we choose to learn from these moments, we grow. If we choose to be demeaning to ourselves, we wither.
Even the best of the best in athletics have times when things don’t work out for them. Look at Tiger Woods for a great example. He was at the very top of his game, but his health and other things lead him to fall from number 1 in golf to lower than 200 in the world.
He could have said to himself that he was a failure. But Tiger Woods has a winning mindset. For every setback, he works twice as hard to excel. If you could look inside Tiger Woods mind, you would see a strong focused mind, with a lot of self-confidence. Tiger knows he can be number 1 in the world of golf again.
Visualize

Practice daily visualization of the “new” you. One of the reasons that actors become actors, is because they are unhappy with who they are.
In turning into someone completely different for a movie, during that time they immerse themselves into a role. Perhaps that role may be that of a leading man or someone who is very funny and happy.
But what we find, is that this is a time limited action and after the movie is over, they sometimes revert to the sad and unconfident person they are in reality.
When someone who is loved and admired as an actor, takes their own life, we are saddened and surprised. We see them on screen or at movie premiers and they seem to have it all.
However, they have never learned to be the happy self-confident person they want to be in real life. You can visualize and direct yourself to be the person you have always desired to be.
In this, you are not acting, but actually seeing yourself in your mind, becoming what you desire, day by day until it fully ingrained in your mind and body.
There are courses and software that are specifically designed to help you get over any hurdles that block your way. Head over to Clickbank and review this great software: Mindzoom
The ideas presented in this software are tried and tested. You can become self-confident today.
But, you do need to take action first. Without any action, there isn’t any moving forward, instead you stay in neutral or unfortunately slide into reverse, becoming depressed and extremely anxious.
Here is to your success.


