Twitter has 320 million current active users so it’s no wonder why it’s getting more and more difficult to be seen on Twitter. But done correctly, Twitter can still be a great source of traffic.
And as you know, if your Tweets aren’t driving traffic, then they’re not doing you or your business much good. That’s why I’ve compiled this list of 15 ways to get your Tweets seen and clicked on by your followers.
Did you know that tweets with images receive 18% more click-throughs, 89% more favorites and 150% more retweets?
And you can create multiple images for each blog post, using attractive colors, centered headlines and interesting textures.
Don’t forget to add your brand or URL, too.
For a slew of free design tools, check out this infographic: http://feldmancreative.com/2016/08/free-online-design-tools-infographic/
Studies show that few things in print or online media captures people’s attention faster than faces, so why not use them?
Don’t forget to tweet your own face now and then, especially if you’re using a logo as your profile picture. You’ll increase the stopping power of your tweet as well as build more of a personal connection with your followers.
This is a great subject line trick as well – include something such as an afterthought in brackets, like this:
“Love the shoes [too sexy!]”
Twitter users love quotes. They can be funny, famous, timely and so forth. When you come across something inspiring or thoughtful, by all means share it. And if the quote is over 140 characters, feature the quote in an image.
Your tweets are usually seen only by your followers. But if you add a hashtag or two, your tweet can potentially be found by others as well.
Want to do some hashtag research? Check out http://hashtagify.me/
To get your tweets shared, Jonah Berger, the author of Contagious: Why Things Catch On, says to make them viral using any of the following:
Non-text characters make your message stand out. If you’re using a smartphone, you’ll find the emojis right on your keyboard.
If you’re on a computer, you can download a Chrome extension or copy and paste Twitter symbols from a Twitter library such as this one. https://www.piliapp.com/twitter-symbols/
Posing questions to your followers is an effective way to engage people. Be sure to follow up with everyone who answers you so they know you’re listening. And you can always highlight answers by retweeting them with your response, keeping them alive and inspiring even more interaction.
Twitter Polls are a great tool for attracting attention and engaging followers. Click the “Add poll” icon beneath the tweet box, add up to four questions, and choose how long you want your poll to run.
When your fellow tweeters have promoted your content or even contributed to it, thank them. This makes you look like a really nice person, plus it’s great for building relationships.
If you want someone specific to see your tweet, mention them by including their username preceded by the @ symbol.
If you want to get the attention of a group of people, include an image in your tweet. Then when Twitter prompts you with “Who’s in this photo?” you can tag the image with up to 10 users without affecting your character count.
Twitter cards let you include additional media types – such as images, videos, audio and download links – in your tweets. They’re not the easiest thing to use the first time, though, so you might want to follow along with Twitter’s CMS Integration Guide.
https://dev.twitter.com/cards/cms-integration
Tweets go by so fast, many of your tweets will never be seen. That’s why you want to tweet about that new blog post of yours several times over the course of a few days.
Bonus: Use ‘Start a Fire’ https://startafire.com/
This service lets you increase the reach of your content as you share free links. Here’s how it works:
First you add a branded badge with content within any link.
Let’s say you’re sharing content from Mashable – you simply add a branded badge to the link.
Next, you share your third party content to increase engagement. After all, a link from Mashable will often get more clicks than a link from your own website.
Make the very most of your Twitter time by using these little tricks to get your tweets noticed and shared.
As I said in my last post, you simply MUST be using video in your marketing because if you’re not using video yet, you’re losing customers, clients and revenue.
So how can you use more video in your business? And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
Here are five more tips to get you started in the right direction:
Here are a few tips for doing just that:
If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.
Enable embedding on your video to increase the likelihood of receiving inbound links.
Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how https://developers.google.com/webmasters/videosearch/sitemaps
Use tags for the relevant keywords. Write full descriptions and add a unique title.
Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful.
Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it.
Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.
Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product.
Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire.
Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product.
Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product.
Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.
Just remember that your videos should be 90-95% great content and just 5-10% sales.
Video is incredibly powerful so any page that uses video well should convert better.
Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.
The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer and try to inject a little humor.
Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.
I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers.
And his sales are through the roof. Why? Because people love him and trust him.
So, there are 5 more “secrets” to make your video marketing more profitable. Now you have 10 of these secrets to boost your video marketing efforts, so go out and get video marketing.
And don’t forget to check out Video Marketing Insider:
When I thought about writing this article, I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet.
So how can you use more video in your business?
And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
And if you want to learn how to use the power of Camtasia to really make your videos pop then take a look at this video here (don’t worry, it is free! 🙂
Here are five tips to get you started in the right direction:
Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.
Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices. It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time. But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?
I guarantee those videos will be watched and shared among the chiropractic community. You’ll establish massive credibility. And of course, you can politely refer them to your website at the end of each video.
These videos won’t sell your course for you. But what they will do is make it far easier to get the sale.
Think of it as romancing the client…
First you take them out on a date or two or three…
And THEN you close the sale.
Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.
One stat says that 20% of viewers will click away from a video within the first 10 seconds. Now you’ve got to ask yourself – why would they do that? They came to watch something, yet they leave almost immediately.
There could be a few reasons:
Think about movies back in the 50’s, 60’s and even 70’s – they all had long boring intros filled with lots of credits and no action.
When it comes to writing fiction, teachers often tell their students to lop off the first page or two, because they’re usually full of long, boring intro stuff to set up the first scene. But when you lop that off and start with the action, BOOM – the reader is captivated.
Videos are the same way. Start with the good stuff and let it just get better from there.
Your video might be to inform and instruct, but that doesn’t mean you have to sound like a boring, stuffy college professor.
Find ways to inject fun and humor into your presentations. This doesn’t mean to inject knock-knock jokes that have nothing to do with the topic at hand. Instead, find the humor in what you’re teaching or talking about. It’s always there, you just need to look for it.
Now I know that when you get in front of a camera if you’re like most people you get nervous. And when you get nervous, you might not be able to find the humor in anything, except perhaps your own nervousness.
Three things I can tell you – if you practice beforehand in front of a friend, you’ll be surprised at the funny things that come to mind. Go ahead and try your humor on your friend and listen to their feedback. They’ll tell you which one’s parts and which to leave out.
Second, when you’re filming, continue to think of the camera as your friend. You’re just having a friendly conversation, regardless of whether it’s you on camera or you’re using slides.
Third, have fun. If you’re having fun, then the viewer will likely have fun as well.
No one really likes someone who is perfect, or even someone who comes across as perfect. That’s why it’s okay to make mistakes on camera.
If you are nervous or if you do something wrong, just acknowledge it and move on. For example, you drop something you were showing the viewer. Laugh, pick it up, make a joke about your nerves or your butterfingers or whatever, and move on.
It’s a funny thing when we admit to the audience that we’re human and we can laugh at our own foibles – the audience begins to like us more, and they root for us, too. I even know people who purposely make a mistake or do something clumsy, just so they can get the audience on their side.
It’s a truly effective technique when done right.
As an extension of the last point, use yourself as an example of what not to do. Let’s say you’re teaching dating tips. You want to tell the viewers what not to do.
Instead of saying, “You should never, ever do this or that because it just annoys the other person,” say this:
“I was once on a date and I made the dumbest mistake possible. What happened was…”
And then go on to tell a story about yourself doing something stupid or wrong or whatever. Notice that now instead of lecturing the viewer, you are sharing a valuable story about how you goofed up.
This does a couple of things…
It teaches the viewer in a way they will remember, because people remember stories much better than lessons. And it’s yet another opportunity to show just how human you are and make the audience like you even more.
So, there are 5 secrets to make your video marketing more profitable. I will do a follow-up with 5 more “secrets” so until then, go out and get video marketing.
And don’t forget to check out Video Marketing Insider:
Whether or not you created or curated the content for your website – YOUR #1 goal was to attract and retain readers. Getting and keeping readers is the name of the game! It doesn’t matter if you use your website to sell your own products and services, or if you sell affiliate products. It doesn’t even matter if you profit from advertisers like Google Adsense.
All of the content you utilize will help you attract new readers – but without a retention strategy (even if your content is awesome) it will be difficult to get your readers to come back again and again. There is simply too many other distractions on the internet to build a following of loyal readers without implementing a proven readership retention strategy.
There are many proven readership retention strategies that you can choose from, which will prompt first time readers to come back to your website again and again.
I’d like to discuss one of those strategies in greater detail today…
Even before social media, bloggers and marketers learned to harness the relationship building power of “The List” to grow their audience and profits.
A simple “What’s New!” email from you sent out to a vast list of subscribers will boost the exposure of any new article on your website exponentially! You surely follow some of your own favorite topics – thanks to reminders sent via emails that are sent to your inbox.
Everyone does!
For example, I like to follow the progress of the “Solar Impulse” – the record-breaking solar powered airplane. I first learned about “Solar Impulse’s website” via a news article and was intrigued by the team’s solar powered flight endeavors. However, after not hearing anything about them for quite some time after they crossed the continental US I began to wonder what was happening to the team. HAD THEY CRASHED?
Worried, I did a quick Google Search, but I could not remember the name of the plane. Google search sent me in a million different directions – and it was only by chance that I discovered their website again. http://www.solarimpulse.com/
THAT EXACT SAME THING COULD HAPPEN TO A FAN OF YOUR WEBSITE! ONLY THEY MAY NEVER FIND YOUR WEBSITE AGAIN!
Thankfully, now I am signed-up to the Solar Impulse newsletter. Now, I can keep track of these aviation pioneers in my spare time by opening and clicking on their latest link at my leisure – from my inbox! I have revisited their website many times since then – all thanks to their email reminders!
However, you may find that collecting email addresses from first-time readers – is no walk in the park! For example, I rarely give my email address to anyone because I don’t like getting spam any more than you do!
There has to be a very good reason for me to give away my email address. You probably feel the same way – and agree that most people do also.
That is why most successful websites will offer something special to potential subscribers (a bribe) just for signing up to their list. If you create the perfect bribe, you’ll have no problem attracting subscribers – and your list will grow like the weeds in my backyard!
What is the perfect bribe? It’s anything people believe is worth giving you, their personal email address to get! It could be…
However, you are not done – once you have created the perfect bribe. You also need a system that…
Most importantly, this system needs to work INSTANTANEOUSLY and AUTOMATICALLY!
If you make people wait to receive the gift they have been promised, you can bet they will not readily become your #1 fan! That’s why to collect emails you must use an AUTOMATIC landing page system. Once upon a time, I would hire a graphic designer and together we would code an automatic landing page system from scratch. …Or I would buy an off-the-rack landing page software to create the landing page system. However, since the advent of HTML5 and with more and more people using different devices like phones, tablets, etc. to visit my landing pages – I’m finding it increasingly difficult make these pages work properly. That’s why I was delighted to discover the online landing page app:
Landing Page Monkey’s landing pages…
Why not visit the “Demo” link at the website link I’m giving you below to see some of the example landing pages that this app has created. warr.us/LandingPageMonkey
While you’re at that website looking at demo pages, why not grab some of the giveaways they are offering? If you do, then you can watch how the entire process works and get a bunch of awesome gifts! In addition, while you are collecting all of those gifts it will help you to realize how you could have landing pages just like these awesome working examples! You’ll also see how these landing pages could help you build your list automatically!
Are you holding yourself back? Do you even truly know whether this is the case or not? I ask these questions because they can sometimes be very difficult to answer objectively about yourself. Your subconscious mind tends to gloss over these things unless you make a conscious effort to focus on them. One of the big hurdles which can be holding you back in both personal and business/career growth is that of putting limitations on yourself and your ability. However, these are not (normally) true limitations, but rather perceived limitations that may no, in fact, be true at all! Let’s take a look at perceived limitations a bit deeper.
Perceived limitations can be as challenging as trying to tie a rope with your hands behind your back. We know by watching athletes achieve the seemingly impossible feats of man against the elements, that the mind and body can exceed limits far past what we may expect of ourselves.
We all have that power within us. An obstacle may seem insurmountable, but rather than ask yourself if you can overcome it, challenge yourself to figure out how you can do it.
Endurance events that athletes face are no different than the challenges you face at work, in relationships or in completing goals and realizing your dreams. When you surrender your dreams to the limitations you place on yourself, you’ll never reach the vision of your true destiny.
There’s nothing deep or mystical in lifting the limitations on your life – it just takes persistence and continuous results. One thing you can do to challenge those limitations you place on yourself is to list what you want to accomplish and then think about what you have to do to get there.
Dream big. Don’t just stick to things you know and that are in your comfort zone. It’s those challenges that will spur you on to even greater things. You may change your challenges and dreams as you go along because of a change of mindset, injuries or life-altering situations, but always focus on the finish line you set for yourself.
After you figure out how you can challenge the limitations you set for yourself, it’s time to prepare for the race. You wouldn’t swim the English Channel without preparing months (or even years) ahead for the challenges you’ll face across those treacherous waters.
Prepare for your own journey through extensive training, gathering knowledge, getting your body and mind in shape for the challenge and anything else you can do to make sure you’ll be successful.
You may need to adjust your strategy from time to time as you learn, but eventually you’ll be on your way to the success you envision. Next, you’ll have to put your plan into motion.
This can be a difficult time for some because you’re afraid of failure. After all, you’ve been thinking and preparing for the race – and now you have to make it happen. But it’s far worse to hold back and do nothing than to fail because you didn’t even try.
Last, you need to believe in yourself. You are the only obstacle in your way of achieving greatness and you should never let self-doubt keep you in a box because you were afraid of failure and thought you had limitations you couldn’t overcome.
Think like a child. Children boldly believe they can climb the highest tree or venture out into the middle of the lake. Thank goodness adults are there to hold them back. Those are true limitations.
Your fear of success is false. You may have limited yourself in your thinking process or perhaps others have made you think you can’t do it. You can – and you will – cross the finish line of success when you challenge those perceived limitations you’ve set for yourself.
Never accept any thought or suggestion that limits your ability to achieve everything you can dream of to have the kind of life you crave and deserve. Get busy and begin to challenge those false beliefs! This can be difficult to begin with, but keep breaking down these self-limiting beliefs and you won’t believe what you can truly accomplish when you let yourself believe in what you can do.
This is too important to leave, so start right now; look deep inside yourself, find any self-limiting belief and deal with it head on and watch your life change for the better.
