Content Marketing

3 Ways To Find Content Idea Starters

Some days you may need to create a blog post, a newsletter article, or even a short social media post, and you come up empty.

Maybe you’re not sure what topic to write about. Or maybe you know the topic, but you’re not sure about how to approach the topic (what angle/perspective/slant).

That’s where this article comes in, as it serves as an “idea starter” to help you brainstorm and research fresh topics and angles for your next piece of content.

By the way, if you are serious and want to take your content marketing and your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.

Ok, let’s jump in…

Step 1: Brainstorm Using Prompts

Defined: Idea starters are basically prompts to help you think about ideas and angles of what to write about.

To that end, go through the following idea starters and write down as many ideas as you can think of for your niche.

TIP: You can go through this list and write down ideas for your niche without having a specific topic in mind. Starting with only your niche will help you generate ideas for dozens of topics within the niche.

However, this list also works well when you do have a specific topic (such as “getting rid of aphids” or “replacing a classic car’s upholstery”), as then you’ll get dozens of ideas for ways to approach these specific topics.

Here are your idea starters – list as many ideas as you can think of for each one:

X Common Myths You’ve Heard About _______
For People Who Want to ______ But Can’t Get Started
How to Prevent ___________
How to Get Rid of _____________
Fast Relief of ______________
Five Hacks for ______________
How to Save Time When ___________
How to Save Money When ____________
How to Stay Safe When _______________
The Fastest Way to ________________
The Best Way to _________________
The Cheapest Way to _____________
The X Stages of ________________
The Pros and Cons of _____________
What To Do When You’re Worried About _____________
How to _____ Like ______ (How to do something like a famous person)
X _______ Ideas That Don’t Require ____________
How to ______ Even if You Don’t _______________
The #1 __________ Mistake You Don’t Want to Make
How I Turned __________ Into ________________
What I Learned From _________________
What __________ Taught Me About _____________
Why You Should Never ____________
Why I Do __________ Differently Than Everyone Else

Next…

Step 2: Do Some Research

Your next step is to do some research to help generate even more ideas. The strategy here is to look at existing content and ideas and then reflect back on the idea-starter questions above to generate additional ideas.

I’ll first give you a list of existing content to review, and then I’ll provide you with examples of how to implement this strategy:

Check your competitors’ blogs.
Read your competitors’ newsletters.
Browse social media pages in your niche.
Search for niche information in academic journals (use Google Scholar).
Browse YouTube videos and YouTube channels in your niche.
Review PLR (private label rights) content in your niche for ideas.
Check paid products in your niche.
Browse slide shares in your niche on SlideShare.net.
Look at your own existing content.

Let’s work through an example…

Let’s suppose you go to your competitor’s blog, and you find an article with 10 tips for losing weight. You can look at the article as a whole, as well as each individual tip, and run through your idea starters.

“X Commons Myths You’ve Heard About _______” becomes “Top Five Common Myths You’ve Heard About Losing Weight.” You can then turn a positive tip on the list into a negative myth (that you debunk).

Let me give you a specific example…

Let’s suppose one of the tips is on the topic of eating multiple smaller meals per day to boost metabolism and provide the body with a steady supply of food to fuel one’s activities.

You can turn this idea around to become a myth. E.G., “Eat Two or Three Big Meals Per Day” is the myth, and then you can share what to do instead (eat six small meals per day).

Step 3: Use A Tool

Need more ideas? Then your next step is to use a tool to generate additional ideas.

One of the best tools to use is BuzzSumo.com. Not only does this tool give you topic and angle ideas, it also presents ideas for content that’s already popular in your niche.

Start by entering your broad keywords into BuzzSumo, such as “gardening” or “dog training.” Then write down any ideas that spark your interest.

Then…

Enter broad keywords from OTHER niches.

For example, if your market is dog training, then enter completely different market and niche searches such as:

Weight loss
Traveling (or even more specific, such as “RV traveling” or “overseas traveling”)
Camping
Gardening
Marriage/wedding
Relationships
Conception/infertility
Adoption
Anti-aging
Bodybuilding
Self-defense
Home security
Computer security
Running
Hiking

And similar big, evergreen markets and topics. For each market or topic you feed into the tool, you’ll get dozens of ideas. In turn, you can take these ideas and apply them to your own niche.

For example, let’s suppose you feed the keywords “weight loss” into the tool, and you get a result such as “It’s Never Too Late to Start Losing Weight.”

You can then take this topic and bring it to your niche (dog training). E.G., “It’s Never Too Late to Start Training Your German Shepherd.”

Or let’s suppose you enter “gardening” and get the result: “10 Gardening Ideas that Work Even If You Don’t Have a Green Thumb.”

You can brainstorm and apply that to your niche, like this: “10 Dog Training Ideas That Work Even If You’re a Complete Dog-Training Newbie.”

Let’s wrap this up…

Conclusion

Now that you have a list of idea starters and access to research and tools that can help you generate even more ideas, your next step is simple: start brainstorming 😊

By the way, if you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free detailed blogging report; download, read it and take action 😊

Brainstorming Content Ideas In 4 Steps

Since you’re someone who creates a lot of content, that means you also likely spend a fair amount of time brainstorming (or at least you should be doing this).

EXAMPLE: You need to brainstorm topic ideas. You need to brainstorm unique angles/approaches for your content. You need to brainstorm things like how to turn a step-by-step process into your own unique formula. And so on.

With that in mind, here’s a brainstorming checklist you can use to help you do all the brainstorming you need to develop content ideas, angles, talking points and more.

Step 1: Pick A Brainstorming Method

Many people think of going old school and taking pen to paper to do their brainstorming. You’ll want to experiment to see what works best for you, as some methods will open up your individual creativity better than others.

Here are different methods to try:

Pen and paper
Whiteboard
Large tabletop paper plus markers
Audio (record yourself)
Video
Text/document/app using your device
Mind mapping

NOTE: While you may be brainstorming on your own (which is fine), many people find it more effective to brainstorm in groups. Even having just one other person helps the two of you think up ideas that neither of you would have thought of on your own.

To that end, consider brainstorming with a knowledgeable friend. You can brainstorm in the same room using a whiteboard. Or, if you’re not local to each other, then you can use an online chat to brainstorm. Ideas include:

Use a platform like Trello.com.
Try using Skype.
Utilize a system like Slack.
Brainstorm using Google Docs.

… or use any other platform or messenger service that you prefer.

NOTE: Trello (and similar platforms) are specifically designed for helping teams brainstorm.

Next step…

Step 2: Select A Brainstorming Topic

Before you begin brainstorming, you need to get very clear on what exactly it is that you’ll be brainstorming. If you’re not clear, you’ll likely end up thinking about all sorts of things… but not thinking or brainstorming deeply about any one of them.

To that end, start with a focused question. E.G., “What topics should I write about for my blog?”

Next…

Step 3: Shut Down All Distractions

The next part of good brainstorming is to get rid of all distractions and potential interruptions. For example:

Schedule a block of time when you don’t need to be anywhere else immediately after (so you can extend your brainstorming session).
Ask family members or roommates/housemates not to interrupt you.
Turn off all distractions, including TV, music, your phone, etc. If you’re brainstorming on your computer, close all windows and apps except for the one you’re using to brainstorm.

TIP: If you’re brainstorming using a device, and you’re prone to distraction, then you might use an app like GetColdTurkey.com. This app blocks your access to certain sites you find distracting, such as social media.

Be sure you’ve taken care of everything that needs to be taken care of before you brainstorm.

For example, walk the dog, feed the kids, feed yourself, get yourself a beverage and so on. You don’t want to get interrupted or distracted because you didn’t handle a task beforehand.

NOTE: If you live in a household where there’s a lot of noise and distraction, then you may want to leave the house in order to do your brainstorming. You can go to:

A library.
A coffee shop (works if you perceive the constant hum of this sort of noise as white noise).
A mall food court (same as above – do you perceive it as white noise or a distraction?).
An outside location, such as a picnic table at a quiet park.

And similar places.

You may find that going to different locations helps unlock your creativity.

For example, maybe you find yourself distracted at a coffee shop because you’re too busy people-watching. But perhaps an outdoor setting – such as a secluded, quiet park – keeps you focused and really unlocks your creativity.

Next…

Step 4: Start Brainstorming

Now that all those preliminary steps are out of the way, you can start brainstorming. Keep in mind that you’re just generating ideas at this point, and in no way should you be judging the ideas while brainstorming.

Write everything down that comes to mind – later you can judge the ideas to see if they’re good or viable.

Let’s work through an example…

For the purpose of this checklist, let’s suppose you’re brainstorming topic ideas in your niche. You can start by asking a generic question such as, “What topics should I write about?” Then write down every answer that comes to mind.

You can then ask yourself a series of more targeted questions to help you uncover even more ideas. For example:

What topics do I know a lot about?
What sort of problems have I solved in this niche?
On what niche topic do people ask me for advice?
What topics do I like to talk about?
What topics do I read about often? (E.G., read niche blogs, newsletters, watch videos, etc.?)
What topics do people ask me about via email?
What topics do I have special qualifications to talk about? (E.G., You’ve won relevant awards, you’ve had a job related to the topic, you have a track record of producing good results for yourself and others with respect to this topic, you have a degree related to this topic, etc.)

Be sure to set aside individual brainstorming time for each targeted question you ask.

NOTE: As you can see, a brainstorming session can get quite lengthy, so be sure you schedule enough time to go through all the questions.

Now, let’s wrap this up…

Conclusion

If you’re creating a lot of content, then you’re going to need to do plenty of brainstorming. Be sure to keep this 4 step process handy so you can follow the steps and tips that you just learned for effective brainstorming.

4 Steps To Set Your Content Goals

Before you sit down to write a single word on your next piece of content, you need to set a goal for the content.

That way, you can craft the content around achieving that goal.

How do you set these goals? That’s what you’re about to find out.

Let’s get started…

Step 1: Consider The Big Picture

Before you pick a goal for an individual piece of content, you’ll want to first review your overall goals for your business and your content strategy. That way, you can ensure that your individual pieces of content do indeed support your overall goals.

Ask yourself these questions:

What do I hope to accomplish with my overall content strategy?
Who do I want to help with my business and content?
What type of content will best help me achieve this goal?
Where should I post this content?

In other words, you want to determine who you will help and how you will help them.

For example, your overall business (and content) purpose might be to help single moms live balanced, empowered lives (while generating income for yourself).

The key here is that you need to be specific with your goals.

For example, what kind of help will your business provide for these single moms? How many sales do you want to make? How much time can you invest in this endeavor?

Pick measurable, specific and realistic goals for best results.

Then move on to the next step…

Step 2: Determine The Goal For This Content

Now that you’ve got a good understanding of your overall goal (i.e., your business and content strategy), you need to decide the goal for the specific piece of content you’re about to create. For example, do you want this content to:

Generate traffic? If so, how? (E.G., SEO? Viral Traffic? Other?)
Build your list?
Presell a product?
Get people to join a contest?
Encourage people to join a webinar?
Get people to fill out a form (such as a quote form)?
Get people to call your business?
Establish your expertise?
Build your brand?

And similar. Select your goal, and then move on to the next step…

Step 3: Select Content That Fits Your Goal

Now that you know your goal, your next step is to determine the best content format to achieve that goal. For example:

How to/tutorial.
Tips list.
Single tip.
Opinion article.
Resource/gear list.
Checklist
Worksheet
Template
Swipe
Planner
Video
Audio
Live content (webinar).
Meme
Comic
Infographic
Product review.
Product comparison.
Case study.
Motivational story.
Direct ad.
Search engine optimized content.

And similar.

Example #1: If your goal is to generate viral traffic on social media, you’d likely select a short piece of content such as a meme, tip or quick video.

Example #2: If your goal is to presell a product, then there are two approaches:

Direct sales approach. Here you use a promo piece of content, such as a product review or comparison.

Indirect sales approach. Here you create “useful, yet incomplete” content. For example, if you’re selling a weight-loss course, then you might offer five weight-loss tips. The content is genuinely useful, but it’s incomplete because it doesn’t completely solve the reader’s entire problem. You can then point them to the course for additional help.

TIP: Be sure to pick a topic that also helps you achieve your goal. You may need to do some market research to be sure this is a topic that your audience really wants.

Pick the format and topic that best fit your goal, and then move on to the next step.

Step 4: Craft Content Around Your Goal

Now that you’ve decided on a goal, format and topic, you can start creating your content. Be sure that you structure your entire content around achieving your goal.

Example #1: If you’re looking to generate sales from your free content for a paid offer, then your free content should include the benefits of the paid offer.

Example #2: If you’re looking to build your expertise, then be sure your content is “fresh” – it should include a unique angle/approach to the topic, and/or unique tips or other information that people can’t find anywhere else.

NOTE: Please keep in mind that no matter what the goal is for your business, the goal for your audience is always to provide useful content that will help them solve their problems, reach their goals and/or enjoy their interests.

No matter what your goal is, you’ll want to end the content with a call to action (CTA).

Your CTA should have the following parts for best results:

Tell people what to do.
Tell people how to take that step.
Give people a good reason to act now.

A good reason to act now may take multiple forms:

When there is a (real) limited time only offer that would provide additional paid help to your audience. E.G., “This offer ends soon, so grab your copy right now…”
When there is a built-in deadline that is important to the audience. G., “And do it now, because your wedding day will be here faster than you think…”
When there is a legitimate danger to the audience if they don’t act quickly. E.G., “Don’t become a victim who gets scammed or robbed – find out how to protect yourself from con artists and thieves when you travel overseas…”

For example, here is a CTA for joining a list:

Your next step is simple: click here to join the mailing list in order to get “Part 2” of this article. And do it now while you can still get this valuable information for free.

Let me share with you a few other templates you can swipe and use:

Purchase a Product:

If you liked these five tips, then you’re going to love getting your hands on the complete guide to [achieving some result]. Click here to get your copy – and be sure to use coupon code [insert coupon code] to save [$ amount]. But hurry and order now, because this offer expires [insert when it expires].

Join a Contest:

How would you like to win [describe two or three of the top prizes]? It’s easy to enter – just [describe how/what to do]. Click here to enter for your chance to win – and hurry, because this contest ends soon.

Share this Content:

If you loved this content, then you’re going to want to share the smiles with your friends. Click here to share it on Facebook, because you know your friends are going to love this as much as you did.

NOTE: A quick word about “urgency” … while there is no doubt that you can forcefully call people to action with manipulation and get higher conversions, please don’t do this. Rather than attempting to talk people into something they don’t really need by pushing their internal “fear of missing out” button, give them a compelling reason to make an intelligent decision to buy your product if it’s something they actually need.

Now, let’s wrap this up…

Conclusion

Some marketers push out content just to fill space. Don’t do that. Instead, create content that helps you achieve a goal. You can get started doing this with your very next piece of content by utilizing what you just learned inside this checklist.

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free detailed blogging report; download, read it and take action 🙂

5-Step Content Creation

If you’re an infoproduct creator, online marketer, blogger, author or other online business owner, then you’re going to need to create ongoing content to serve your audience.

Whether you’re creating free content, paid content, short content, long content or anything in between, this 5-step ‘checklist’ will serve as an overview of the overall steps you will need to complete.

Of course, not just any content will do. It needs to be GOOD content – something useful, something engaging, and something your audience wants.

How do you create this sort of in-demand, helpful content? By following this simple five-step process:

Step 1: Choose a Topic
Step 2: Create Your Outline
Step 3: Craft Your Content
Step 4: Call Readers to Action
Step 5: Convey Benefits

Let’s walk through the steps…

Step 1: Choose A Topic

In order to choose a topic, you need to do the following:

Pick your goal. For example, do you want your readers to buy a product when they’re done reading? Join a mailing list? Register for a webinar? Share your content? Take action on what they just learned? Make progress toward their desired outcome? Pick one primary goal and then move on to the next step.
Select an in-demand topic. Here you need to do your market research to figure out what your audience wants. A good way to do this is to find out what they’re already buying. If people are buying products on a topic, they’ll likely be interested in reading about them on your blog or elsewhere.

TIP: Go to marketplaces such as ClickBank.com, Amazon.com and JVZoo.com and search for your niche keywords – then check what topics are selling well.

Choose the right format. What sort of content best fits your needs? A how-to article, a FAQ, a tips article, etc.?

Let me share with you a typical example…

You’re selling a dieting guide. You do your market research and find out that people are really interested in getting rid of belly fat. You then choose to create an article such as “10 Tips for Boosting Your Metabolism to Burn More Belly Fat.”

Next…

Step 2: Create Your Outline

Your next step is to outline and organize the talking points for your content. How you do this depends on what content format you chose.

Here are three different outlines to use:

Chronological outline, which is for step-by-step content. This works for how-to tutorials, case studies and other similar process-oriented pieces.
Complexity outline, which is when you order content from easiest to more difficult. This works for content in the form of tips, FAQs and other list-oriented pieces.
Categorical outline, which is where you group information by categories. For example, if you create an article with social media marketing tips, you might create three groupings: Twitter, Facebook and LinkedIn.

The key here is to…

Create as detailed of an outline as possible, which will make the writing easier.

You’ll want to first brainstorm information you’d like to include in your content and then research the topic to pick up extra talking points.

Once you’ve got a detailed outline in place, then move on to the next step…

Step 3: Craft Your Content

Now you need to craft your content in a way that keeps people engaged and naturally leads to your call to action.

First, let’s talk about creating engaging content. Avoid stuffy “textbook style” content or trying to impress people with your big words. Instead, create content that an 8th or 9th grader could easily read and use a friendly tone as if you were speaking to a friend.
Secondly, provide at least one piece of unique content if possible. Share a unique tip or just present the information in a unique way. Take a look at this lesson as an example, where I’ve used alliteration – each of the five steps of this process starts with the letter “C.”
Finally, develop your content to lead to the CTA (call to action). For example, if you’re preselling an offer, then create content that’s useful (to help solve part of a problem), yet incomplete (so that you can promote a related paid offer for additional help).

Let me give you a couple of examples of this last point….

An article sharing dieting tips is useful, but readers need to purchase the paid offer (a diet guide) to get the full details on how to lose the weight and keep it off.
An article providing an overview of the steps for writing a sales letter is useful, but readers need to purchase the copywriting course to get in-depth training for each of the steps mentioned.

Step 4: Call Readers To Action

In Step 1, you chose a goal for your content. Now you need to encourage people to take your desired action by inserting a call to action. This is where you tell people what to do next.

E.G., “If you liked these tips for burning belly fat, then you’re going to want to download this free set of fat-burning meal plans and recipes. This set makes it both easy and delicious to lose weight! Click here to claim this offer now…”

Step 5: Convey Benefits

Your final step is to convey the benefits of your content by creating an appealing title that promises help for solving a problem, reaching a goal or enjoying an interest.

For example:

[Number] Secrets of [Getting a Benefit]. E.G. “3 Secrets for Rapid Fat Loss – Even If You’re Over 40.”
How to [Get a Benefit] In Just [Short Amount of Time or Small Number of Steps]. G., “How to Double Your Conversion Rate With a Five-Minute Tweak.”
[Number] [Type of] Tips for [Getting a Benefit]. G., “17 Homeschooling Tips for Transforming Your Kitchen Table Into a Fun and Effective Learning Environment.”

NOTE: Be sure to be truthful in your titles, offering “hope, not hype.”

Conclusion

These five basic steps will help you create just about any kind of content that you can use to generate traffic, build relationships, presell offers, and generate direct sales as you provide real help for your audience’s wants and needs.

How To Use PLR Content To Grow Your Business

If you’re like most online marketers – especially info product creators – you need a whole lot of content to keep your business moving forward. Not only do you need content for your products, but you also need content for your newsletters, blogs, videos, social media accounts and more.

You need content to…

Build and monetize your list.
Generate and convert website traffic.
Create and deploy sellable products.
Increase brand awareness and loyalty.
Help others solve problems and reach goals.

In other words…

You need a lot of content to maximize the benefit for your audience and the profit for your business.

Creating all this content yourself is time-consuming. Outsourcing it is expensive.

So, what’s the solution? Private label rights (PLR) content.

This is content you license from others, which gives you the rights to modify the content, put your name and brand on it, and then either give it away or sell it.

So, how do you make the most of PLR content? That’s what you’re about to find out inside this article. We’ll cover all of the essential information in the following four stages…

Getting A Game Plan: Deciding How, When And Where To Use PLR
Gathering Materials: Finding and Evaluating High-Quality PLR
Generating Content: Creating Something Unique From PLR
Gaining Momentum: Making the Most of Your PLR

By the time you finish this article, you’ll know exactly how to profit from PLR as you use it to make a difference in the lives of your audience and make money for your business.

So let’s jump in…

Getting A Game Plan: Deciding How, When And Where To Use PLR

Until you realize the potential for using PLR content, you’ll be unlikely to actually use it.

In other words, you’ve got to see how PLR content can be a good fit for your business:

It’s a tool for doing what you’re already going to do faster, easier (and even) better.

Are you tracking with that?

PLR doesn’t add to your current workload; it takes from your current workload. It gives you a shortcut for all of your content-related business-building tasks.

If you know how, when, and where to use it.

That’s what this first stage is all about. It’s a primer that unveils foundational ways to use PLR in your business to speed up and simplify your workload without sacrificing quality. In fact, if you choose your PLR wisely, it will actually even increase the quality of your content.

Need ideas of ways to use PLR? Keep reading…

Make A Decision First

Sometimes PLR buyers purchase PLR first (perhaps because a good deal landed in their inbox), and then they have to decide what to do with it.

That’s backwards.

Instead, what you want to do is first make the decision about how you want to use PLR and THEN look for PLR content that suits your needs.

Don’t start with someone else’s PLR; start with the needs of your business. Otherwise, one of two things is likely to happen…

You will waste your time.

If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely get distracted away from your plan to add something else to your “to do” list. If it doesn’t help you further down the road you plan to travel, it’s simply a detour from where you want to go.

You will waste your money.

If you purchase a “good deal” on PLR that doesn’t fit with your current (or soon upcoming) project, then you’ll likely put the content aside for “future use” with every intention to do something with it later. Only “later” oftentimes never comes at all. The PLR becomes forgotten or outdated or un-needed.

Bottom line: start with what you need, and then find PLR to meet your need.

Ask Yourself These Questions

As you start trying to figure out how to use PLR (by starting with your needs), ask yourself these questions:

What types of content do I currently create and use for my business?
What types of content would I like to create and use for my business?

Create a big list based on your current needs and future needs. You’ll want to focus the most on purchasing PLR content that meets your current needs.

For example, if you’re already blogging a few times per week and posting on social media daily, then purchase content for these purposes.

NOTE: If you plan to start doing something new (i.e. blogging) in a few months, then wait until that time to look for appropriate PLR.

Think short-term rather than long-term.

Now let’s start looking at the different ways to use PLR content…

Create Paid Products

You can create just about any type of paid product out of PLR content. The key here is to look for large packages of content – that way, you can create an entire sales funnel out of the content. Your sales funnel might include:

FREE: A free “lead magnet” to get people onto your mailing list.
FRONTEND: A low-cost, high value “tripwire” to turn subscribers into buyers.
FOUNDATIONAL: A “core offer” that is premium-priced to increase revenue.
FINISHING: At least one “backend offer” to get repeat customers.

You can even purchase multiple large packages of content to create multiple sales funnels quickly and easily.

TIP: Look for one or two PLR providers whose content you really like and stick with purchasing from them. This way the content will be consistent and will require few tweaks to seamlessly fit together in style, format, and quality.

The more offers (free, frontend, foundational, finishing) you have built into your business, the better.

This gives you…

More opportunities to give benefit to your audience.
More opportunities to generate profit for your business.

Buying PLR is an instant way to supply the content for these various types of products to insert into your sales funnels.

Gathering Materials: Finding And Evaluating High-Quality PLR

At this point, you may be getting excited about all the different ways you can use PLR. But before you start using PLR, you need to obtain that PLR.

Next step…

Find potential sources of PLR, and then evaluate the content to be sure you’re getting high-quality materials from a reputable vendor.

Read on to find out how to do it…

Five Ways To Find PLR

There are a variety of ways and places to find PLR, including:

Run a Google search to find PLR in your niche. (i.e., “travel PLR”)
Ask your colleagues for recommendations.
Request recommendations on business and marketing groups/forums.
See if your general network has any recommendations.
Go directly to any known PLR vendors in your niche.

NOTE: Your Google searches should include your niche keywords (such as “dog training”) alongside: PLR, PLR content, Private label rights, private label rights content, PLR eBooks, PLR reports, PLR articles, PLR courses, best PLR, PLR sellers, PLR vendors and so forth.

Check The License

Before you even think about purchasing PLR content, read the license carefully to be sure you can use the content in the way you want to use it.

Don’t assume that everyone’s definition of PLR is the same. Because it is most assuredly not the same.

There are varying definitions of PLR licensing.
There are varying permissions for PLR licensing.
There are varying restrictions for PLR licensing.

Read each term of the license to be sure of what you can and cannot do with the content. Choose only the PLR that will meet your needs by allowing you to use the content in the way you intend.

Determine How Much Tweaking Is Needed

As you’ll discover later in this guide, you can and should tweak PLR content to make it unique.

However, what you don’t want to do is purchase PLR content that requires a lot of tweaking up front just to make it usable.

As such, ask yourself these questions:

Is the content evergreen? In other words, will the content be relevant for an extended period of time (so you can use get long-term usage from it)?

For example, if the content makes references that date it, you’ll likely want to tweak it to make it evergreen.

Does the content refer to the vendor or someone else? Sometimes marketers sell a product for a while, and then they sell the PLR to the content. And sometimes the content refers to the person who created it (e.g., When I started the XYZ website…”). Again, you’ll need to tweak it to remove those references.

Sidebar: As long as there are just a few of these references, it’s an easy fix when you edit. What you want to avoid is PLR content that relies heavily on personal references.

Does the content require tweaking because it’s poorly written?

Bottom line: If the content requires a lot of tweaking for any reason, you’re probably better off buying something else.

Here’s the goal; look for PLR content that you can edit slightly for personalization to make it uniquely yours without having to do massive re-writes.

Next…

Generating Content: Creating Something Unique From PLR

Turning your PLR content into something unique doesn’t need to be difficult. Check out the following ideas and insights for dozens of ways to make your content unique…

Tweak Even Great Content

One easy way to make your content more unique is to do two things:

Write a new introduction.
Write a new conclusion.

Your introduction should build anticipation for what’s coming. Be sure to build anticipation for any new content that you added, which will further set your content apart.

For example, if you added a set of meal plans to a diet guide, then let readers know those meal plans are inside the content. E.G., “You’ll also get a full month’s worth of fat-busting meal plans plus recipes to make weight loss quick, easy and delicious. 😊”

Niche-Ify The Content

Most of the PLR content you purchase is going to be fairly generic. You can make it unique (and make it appeal to a specific segment of your audience) by niche-ifying it.

Example #1: If you purchased PLR to a dog training book, you could tweak the content to turn it into a book about training poodles.

Example #2: If you purchased PLR to a gardening guide, you could tweak it to turn it into an organic gardening guide.

You can also niche-ify content so that you take information intended for the “masses” and make it specific for your smaller niche…

Example #3: If you purchased PLR to a time management course, you could tweak it to turn it into a time management for home educators course.

Example #4: If you purchased PLR to a dieting guide, you could tweak it to turn it into a diet guide for internet marketers.

In this case, all you’d need to do is add in a few specific examples, use niche language and custom tailor the existing content for the intended audience.

Tweak To Match Your Voice

If you have a fairly unique writing style (voice), then it’s a good idea to tweak the content to match that voice. This provides continuity across all your content for your readers.

Example #1: If you don’t tend to use slang but the content you purchase does use slang, then rewrite those sentences.

Example #2: If you tend to write short sentences and the content consists of much longer sentences than you’d normally write, rewrite it to match your own style.

Gaining Momentum: Making The Most Of Your PLR

Here you’ll find miscellaneous tips and tricks for making the most of your PLR and optimizing your profits.

Go Beyond Text PLR

Most of the PLR content you purchase is going to be text content. However, you’ll want to look for licensing rights on other types of content such as:

Music
Photos
Illustrations
Stock footage clips
Full videos
Apps

This will give you two key benefits…

A different stream of income by selling these non-text assets.
A way to upgrade your text assets by integrating these photos, videos and so forth.

Let me illustrate that second point…

Example #1: If you purchase PLR to photos and illustrations, you can use them to improve the design and enhance the information of your other text-based content.

Example #2: If you purchase PLR to an App, then you can combine it with text-based content to create a unique bundle / package.

Next…

The Proof And Polish Checklist

Once your content is tweaked and done, then it’s time to proof and polish. Use this mini checklist of questions to help you complete this step:

Did you run a spellcheck and grammar check?
Did you manually proof for errors (as tools can’t catch everything)?
Did you ask a knowledgeable third party to proof (a friend or even a professional proof-reader)?
Did you fact-check the content (both the original PLR content as well as any content you added to it)?
Is the content engaging?
Is the content written with a light, conversational tone?
Is the content written for the level of the audience (beginners, intermediates, or experts)?
Will the content resonate with the specific audience? (E.G., does it speak to your niche’s problems, goals, and hopes?)
Does the content include passages to engage the reader on a personal level, such as a relevant story?
Does the content include plenty of tips and examples to make complex concepts clear?
Does the content include relevant graphics?

Next…

Format For Easy Readability

You may notice that some of your PLR content comes formatted in “standard” ways.

For example, a PLR article has an introductory paragraph, then three to five longer paragraphs in the body of the article, and then it closes with a concluding paragraph.

In order to make your content more user friendly – especially for those who skim the content – you’ll want to format it for easy readability. This includes:

Using short sentences and short paragraphs to create more white space.
Breaking long list paragraphs into bulleted lists.
Utilizing sub-headlines to break up sections of the text.
Emphasizing important pieces of text with different font styles (bolding, italics, etc.).
Using different font sizes and colours to emphasize something important.
Inserting graphics and photos to break up the text and draw in the skimmer’s eyes.
Putting benefit-driven captions under photos and graphics.

OK, there are some ways that you can leverage PLR content to grow your online business. This is not an exhaustive list but gives you some ideas; don’t be afraid to get creative when using your PLR content, because that will help you to stand out.

As mentioned in the article, a great way to use PLR is to create your own products and if you want to know more about creating a profitable online course, check out the featured resource below for a free detailed report; download, read it and take action 😊