how blogging works

How To Get More Loyal Blog Followers

How To Get More Loyal Blog Followers

How To Get More Loyal Blog Followers

Blogging is an effective way to expand your business, attract more clients, and maintain relationships with your current customers. But how do you make your blog visitors into loyal followers?

It really boils down to posting relevant content and finding ways to remind them about you via email, social media and even ads.

Let’s look at the ways you can get more loyal blog followers and keep them coming back for more.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


OK, let’s dive in…

Post More Content

You’ve heard that before. But it’s not that simple. You can’t post anything and end up with fans following you and begging for more. You have to know who your audience is, and what they need to know and post that. Content needs to be relevant and of a high quality to be effective.

  • Relevant – The only way you can ensure that your content is relevant is if you do the work necessary to get to know your audience so that you can deliver the type of content they want and need.
  • High Quality – While you do not have to be perfect, don’t just slap up anything. If you buy PLR, ensure that you rewrite it and make it your own. If you outsource any writing, edit the writing, and put your voice into it, and always add a watermarked image so that when it’s shared it comes back to you.
  • Consistent – Finally, post consistently. You don’t have to blog every single day. You want to blog multiple times a week and provide meaningful content to your audience. Otherwise, they might get bored and stop visiting.

When you post relevant, high-quality content on a consistent basis in a variety of forms such as images, video, text and so forth your audience will be more likely to stay interested in what you have to say which will make them keep coming back, sharing, and engaging with you.

Plus, potentially buying something you created or promote.

Promote Your Content

Just posting content is not enough. There are more than 100 million blogs in existence.

That’s worse than a needle in a haystack. For anyone, including your customers, to find you, you’re going to have to promote each piece of content that you post.

  • Social – Whatever social media your audience uses, you need to be using. While you can’t use them all 100 percent alone, you can at least choose the top three that is most popular with your audience. If you can outsource some of your social media marketing then you can do more, but at least start with the top three. Share and engage about your blog posts to bring more traffic and create more interest in your content.
  • Make it Simple to Share – Don’t make it hard on your readers to share. Get a social plugin that enables you to add share buttons at the top and bottom of your posts. Make it a point to ask your audience to “click the like and share buttons.” Make it part of your call to action.
  • Get Them on Your List – In addition, put a box at the bottom of every single page to encourage your readers to sign up for your newsletter. Leadpages.net offers a really great and attractive option for “lead boxes” that you can put on your blog to help people get what they need.

You can do this easily with a few plugins, but – do not forget to engage with your audience when they comment on your shares. You don’t want communication to be only one way.

You want to build relationships so that they don’t just want to read your blog due to the great information; they want to read it because they care about you.

Provide A CTA

A call to action (CTA) is so important if you really want to make a difference. There are different ways to create a call to action.

Your CTA can include asking your audience to share, like, follow, join, sign up, buy or whatever it is that you want them to do.

If you really want them to take action, clearly state what you want them to do.

  • Ask for a Comment – A great way to get your audience to act and come back for more is to generate more comments to your posts. You can get people to comment more if you ask them to.
  • Be the Devil’s Advocate – If you really want to get comments rocking, try being controversial. This can be risky so be mindful of the potential repercussions. Try calling out a situation that makes you mad, sad, and upset. But try to end it on a positive note if possible.
  • But a Subscribe Button after the Post – A great way to get people to subscribe for blog updates is to put a Lead Box on the bottom. You can use Leadpages.net for this. It works well and it was developed by marketers.
  • Offer a Free Discovery Call – A great way to get your reader’s attention is to offer a short 15-minute discovery call. Put a sign up box below the post along with words that attract their attention and get them to want to give their email address to sign up for the call.
  • Ask Them if They Want to Learn More – A really effective CTA asks your readers if they want to learn more, then using an attractive “learn more” button will entice the reader to click. On the learn more page it can either be more information or you can make it an easy one step opt-in box so that you can send them more information via email.
  • Give Them a Special – If you’ve talked about specific products or pain points in the blog post and you know about a product or have created a product that will help them, make them a special offer at the bottom of the blog post.
  • Offer a Freebie – Match your freebies with the topic of your blog post and offer a download button for the freebie that relates to the blog post. Collect their email address so that you can add them to your list. If you use software like Leadpages.net, you can avoid sending to duplicate email addresses on your list, while still offering the freebie to your readers.
  • Ask Them to Join Your Mailing List – Get right to the point and ask them if they want to learn more, get reminds of new posts, and so forth and ask them to sign up for your mailing list. Let them know the benefits of doing so, and you’ll get more sign ups if the sign up box is after your posts.

There are many more ways to get your audience to act on your content, but you’ll need to tell them what to do. People are relatively lazy, so make it easy for them. You’ll get a better response.

Give Stuff Away

Freebies, lead magnets, tripwires, ethical bribes, opt-ins, and so forth can be lucrative ways to collect email addresses from your audience so that you can market to them via email.

When you give away small things to help them accomplish their goals, you’ll endear yourself to them in a new way.

To give away stuff without giving away the farm, follow these tips:

  • Use PLR – To create your freebies consider using private label rights information that will appeal to your audience and help further your relationship.
  • One Problem – Help them solve one small problem, not the entire kit and caboodle. You want them to come back for more, so in your freebie give them enough to show them your work quality and skills but don’t give them the farm.
  • One Customer – Don’t try to please everyone, make each of your offerings focus on one persona / customer at a time. Create a profile for the ideal customer and direct your product only to the people that fit the profile. This works better than trying to appeal to everyone.
  • Make it Short – A checklist, a spreadsheet, a simple app – these things won’t take much time and money for you to create but will make a huge impact on your audience member if you are careful to ensure it fits your audience.

Remember that you can also choose to “give it away” for just a buck.

Optionally, if you use a system like Gumroad.com, you can let them pay whatever they want, as long as it’s at least a dollar.

When a freebie isn’t actually “free” but is very inexpensive it can make more to the user and make them value you more

When they value you more, they’ll be more likely to come back. Remember inside your opt-in provide a link back to your blog, and to other products, services, and offerings you have.

Get Visual

People get bored without pretty and interesting things to look at. In the case of your blog, you also want the images to be relevant.

You want them to expand on your point and help your audience not only understand but to remember the information you provide.

Images can brand you in such a way as to ensure that your audience really remembers you.

  • Images – You can get stock photos from a variety of sources including StockFresh.com, StockUnlimited.com, and others. Be sure to read the licensing agreement and try to learn about copyright laws and fair use.
  • Video – Today, video is one of the best ways to create a loyal audience as well as engage with them. They love seeing your face and feeling as if they know you. You can create video the easy way or the hard way. Easy – use your phone and decent lighting. Hard – buy professional equipment. Either way, video will get great results.
  • Graphics – Infographics, memes and charts are a great way to explain hard concepts to any audience. There are awesome programs. A great infographic software to try is Piktochart.com. You can also hire a graphic designer to help you. If you have the data, they can create the graphic.

You can use programs like Canva.com to create amazing graphics and use your phone to make video.

Today, it’s not impossible for an amateur to create wonderful images, video, and graphics but if your skills aren’t up to par, don’t think it’s too expensive to get help from a professional.

Build Authority And Awareness

Another way to get more loyal blog followers is to become the go-to person in your niche.

You can be viewed as the authority by being a guest on a podcast, TV show, blog, and so forth.

You can also build authority by demonstrating your skills by creating amazing products and services that your audience wants to use.

  • Write Long Form Posts – Long posts, more than 1500 words in length, are a great way to show what you know. Well-organized, long content pieces show that you know your stuff. When you know your stuff, people will gravitate to your content.
  • Publish a Book – When you can put your knowledge down in book form people automatically view you as smarter, more successful, and intelligent. Don’t let a book scare you, if you can write a blog post, you can write a book, one page at a time.
  • Speak – You can speak in public events, or by creating a YouTube channel, or even by recording talks and publishing on your blog. When people can speak clearly, tell a story, and explain concepts in this manner it automatically makes them seem more authoritative.

Another way to build authority is simply by finding your authentic voice and using it on your blog and across all social media networks that you and your audience use.

When you are simply yourself, it’s a lot easier than being false because no one can be false forever.

Engage With Others

As a blogger, there is almost nothing more important than truly engaging and interacting with your audience.

You want your audience to comment, like, share and sign up to your lists or buy your products and services and you can accomplish that is by being engaging and encouraging.

To encourage engagement, it’s important that you know how to get them to respond.

It all starts with truly knowing your audience. Understand that even if you did a lot of audience research five years ago when you began your blog that even when demographics stay the same often audiences grow and change.

For example, imagine what it would be like if Dawn dishwashing soap still marketed to you using the same techniques and issues from the 1950’s?

The message probably wouldn’t even reach you and if it did, it would not go over well. Stay up to date and interact with them in a way that makes them happy. After all, it’s really about them, not you.

The Money’s In The List

The final thing you need to know about blogging and keeping a loyal fan base is that you should focus on bringing them back to your blog, every chance you get.

There are many ways to do this.

  • Blog Broadcast – If you have an autoresponder, for every post you create, also create an email to talk about a similar topic and then link back to the blog post so that they can learn more.
  • Social Media – Announce blog posts on social media with a unique blurb. You can post about the new post more than once on each platform, more on Twitter, but don’t make each post a duplicate of the other. Instead, add a unique blurb to each one, even if it’s the same link.

You want to find ways to bring readers and customers back to your blog to read your new blog posts, as well as learn about your products, services, and programs.

When you have a way to interact with your audience on a regular basis through blog comments, social media, email, books, public speaking and more will help people become even more loyal to you as a blogger and an expert.

You don’t have to do everything at once, but you can start by adding sing up boxes to your blog posts and sharing more on social media. As you build up your blog, do more. Track everything so that you know what works and what doesn’t work. Do more of what is working and less of what is not working.

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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How To Avoid The Top 7 Common Mistakes Bloggers Make

How To Avoid The Top 7 Common Mistakes Bloggers Make

How To Avoid The Top 7 Common Mistakes Bloggers Make

Starting a blog can be a very interesting and financially rewarding endeavor, but only if you do it right. Unlike other online business models such as ecommerce, Kindle publishing or product creation, blogging has very few ‘moving parts’ to it and is simpler.

Once you install WordPress, a cool theme and some useful plugins, you’re almost set. Now all you need to do is create content.

As simple and straightforward as this sounds, there are still a few pitfalls that must be avoided.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Below you’ll find a list of 7 common mistakes that bloggers make… and what you need to do to steer clear of them. Take note of these pointers and remember them.

Not Defining Your Ideal Target Audience

You can’t be everything to everybody. It’s important to pick one niche, find a sub-niche within it and target a specific audience in that niche.

For example, fitness for men above 40. Or potty training for dogs. Or self-care for first-time moms.

You must have a specific audience in mind and your blog posts must be targeted at them. This is how you’ll build a loyal tribe of readers.

It can sound counterintuitive because you want a large audience, but a highly targeted audience is much more likely to get you and but from you once they see you as an authority.

Not Posting Regular Content

Initially, you’ll be excited when you set up your blog. You’ll probably create content regularly and be checking your stats to see if you’re getting traffic.

However, as time goes by, you’ll discover that content creation can be a grind. Writing is hard work. Constantly coming up with topics to write about can be a chore too.

You must have a specific audience in mind and your blog posts must be targeted at them. This is how you’ll build a loyal tribe of readers.

If you don’t post for a month or two, they’ll get tired of checking your blog and won’t show up anymore.

You’ll lose your audience, and your blog will appear stale. So, aim to post at least twice per week. This will ensure that you’ve fresh content in your blog regularly.

If you dislike writing or you’re busy, you can always hire writers from Fiverr, Freelancer, Upwork or TextBroker to write articles for you.

Not Building Your List

You’ll definitely want to build a list from your blog so that you can stay in touch with your readers. Install the Thrive Leads plugin on your site and you’ll be able to create pop ups, scroll mats and even embed sign up forms in your blog posts.

With a list, you can earn commissions via affiliate marketing, or you can increase traffic to your blog by letting your subscribers know whenever you have a new post.

Make sure you use a good autoresponder service, such as Active Campaign or Aweber.

Poorly Written Content

It goes without saying that your content needs to read well and not be full of grammar and/or spelling errors.

Besides the obvious errors, your content needs to be informative and entertaining at the same time. If your readers are bored, they’ll close your page and move on.

People will sit and binge watch Netflix for hours. It’s not so much an attention span issue here as it is an ‘interest’ issue. If your content is interesting, you’ll hook your readers and keep them on your blog.

Make sure the content is user-focused and it’s best to write like you talk. Conversational content will always win online. Leave the formal writing to stuffy college professors and dusty books at the library.

Your blog needs to provide information that’s relevant, useful and entertaining. It’s a tough juggling act, but that’s what separates the popular blogs from the thousands of blogs that no one bothers visiting.

Selling Too Hard

This is a common mistake made by many beginners to marketing. They either display too many ads on their blogs or their content is too salesy.

People can see through the bloggers’ veiled attempts at providing skimpy information with an ulterior motive to sell.

You’ll want your blog posts to appear as natural as possible. The goal is always to educate and entertain. Selling should appear as an afterthought. Deftly weaving affiliate links into your content without calling attention to them will spark your readers’ curiosity.

Let them click on these links on their own… and they’ll be much more likely to buy what you’re promoting. People love buying stuff, but they hate being sold to.

So, don’t overtly sell all the time. Keep most of your posts content-driven but have affiliate links scattered here and there so that you get sales.

Poor Formatting

The Gutenberg block editor can seem clunky in the beginning but once you’re adept at using it, your blog posts can be made to look great.

Make sure you’re using a clean, fast-loading theme. Readability matters. The font used should be easy to read and legible. Use headings, sub-headings, images and videos to break up the text.

You may choose to have a sidebar or not. Not having a sidebar does give a page a cleaner look, but this is a personal choice. What matters is that your content is easy to consume. The user experience is very important.

Not Having A Clearly Defined End Goal

If you’re blogging for fun, then it doesn’t really matter what you post or when you post. But if you’re blogging for profit, then you must have an end goal in mind for EVERY post you make.

Is it to educate? Or will you be selling products through it? Or is it for traffic generation and list building?

Having an end goal in mind when creating content will help your blog stay focused on what you want to achieve – which could either be a bigger email list, increased readership or more sales.

So, decide what the goal is first – then write your blog post. If you want to know more about writing a great blog post, check out this post here.

These 7 tips when applied consistently will help you create a blog that’s engaging, popular and profitable.

Over time, you’ll have an income-generating asset that makes passive income round the clock… or you can flip it for 3 to 6 times (or more) what it’s currently earning and walk away with a sizeable chunk of profit. It doesn’t get better than that!

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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10 Tips To Make Your Blog Posts More Interesting

10 Tips To Make Your Blog Posts More Interesting

10 Tips To Make Your Blog Posts More Interesting

“I learned that by being entertaining you make a connection with another person.” – Robin Williams

There are several reasons why someone would start a blog. Maybe they wish to build an audience or an email list. Or maybe they wish to have an authoritative site and make money online with affiliate marketing.

Whatever your reason for building a blog, ultimately, you’ll want people to see it. To attract people to your blog, the content needs to be excellent and your blog has to look great.

In this article, you’ll discover 10 ways to ‘spice up’ your blog posts and your blog overall. Apply these tips and you’ll definitely make your blog more interesting and attractive!


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Are you ready to get started? Let’s go…

Use Attractive Images

A picture says a thousand words. If you want your blog to be interesting, you absolutely MUST break up the text with images – and ideally, all your images must have a caption between them.

When was the last time you came across an image and didn’t read the caption?

Almost never. People like making sense of the image and the caption reinforces their perception of what they’re seeing.

There are 2 types of images you can use on your blog:

  • Creative commons images (free)
  • Royalty-free stock photos (paid)

You can get creative commons images from sites like Pixabay, Pexels, Unsplash, etc. You won’t need to pay a cent for them and can use them in your blog posts.

Some of these sites will allow you to use their images for free, but you’ll need to credit the image creator. You can do this in the caption.

Royalty-free stock photos can be purchased from sites such as IstockPhoto. Generally, these photos tend to look much better than what you’d find in the free sites.

Furthermore, the sheer variety of images in the paid image sites will mean that you can find photos that very closely match your content.

Use photos in all your blog posts. They’re one of the best ways to make your blog posts ‘pop’ and capture the readers’ attention.

Use Quote Images

People love quotes. Social media is replete with motivational quotes. Even the latest trending, “Let’s go, Brandon!” is a quote. Ingenious marketers are using that quote on mugs, t-shirts, etc. and making tons of sales.

You can always do a quick Google Image Search for quotes related to your blog post. For example, if you’re writing a blog post on productivity, a quick search for ‘productivity quotes’ will bring back these results.

Now all you need to do is compile a few quotes and verify that the quotes and the attribution is correct.

You’ll then need to create your own quote images for your blog. Do NOT use the images you find via Google Image Search. Most of these will be copyrighted images. You need to make your own… and it’s easy.

There are 2 excellent solutions for creating quotes:

Canva is free to use. Stencil and Snappa are paid options.

There are also other websites that you can use such as Quotefancy, Quozio and MediaModifier.

Quote images have the same purpose as stock photos – to break up the monotony of the text and add a dash of color and ‘punch’ to your blog posts.

Memes And Gifs!

Memes have been all the rage for the past 7 years or so. They show no signs of waning in popularity. Because memes are shared all over social media and they’re usually humorous, people automatically look at memes hoping to be entertained.

You can make free memes with a meme generator such as Imgflip or Kapwing. It’s best to have a good sense of humor when creating memes. If you lack ideas, you can visit Me.Me for inspiration.

An important point to note is that not every niche lends itself well to memes. If you’re in a serious niche such as ‘coping with grief’, you’ll want to be very careful using memes. You might be able to get away with one or two memes just to lighten the mood, but you don’t want to appear flippant.

There’s a fine line to walk here. You’ll have to exercise common sense when using memes. The same applies to using gifs that you can find on Giphy, which you can embed in your blog posts.

Remember to use memes and gifs in moderation. They work wonderfully well for grabbing attention, but too many of them can be distracting.

Break Up The Text

Reading text on a screen is a lot more stressful on the eyes than reading a paperback. This is why it’s imperative that you break up the text in your blog posts.

For starters, keep your paragraphs 3-5 lines long. Forget what you were taught in school about paragraphing rules.

When you’re online, readability is everything – and if the reader gets tired reading your content, they’re just one click away from Facebook or Kim Kardashian’s Instagram account.

And they’ll leave your blog and you’d have lost them. So you definitely want to break up the text on your blog post into smaller bite-sized chunks.

As mentioned earlier, you can use images, quotes or even have sub-headings (H2, H3,etc.)

The sub-headings will make the content easier to read for skim readers and you can have an extra line break before every sub-heading so that there’s more white space in your blog post.

You’ll want to maintain the same format of headings and sub-headings throughout your blog so that there’s uniformity and consistency throughout your blog.

Use Videos

Nothing grabs more attention than a video. These days, most people prefer watching videos over reading. So, you’ll definitely want to embed a video in your blog post.

There are two ways you can do this:

  • Create your own video (RECOMMENDED)
  • Use someone else’s video

Creating your own video is the recommended option because it puts a face and a voice behind the blog. People like watching other people.

Even if you’re shy and prefer to do a screen recording using a tool like Camtasia, your voice will still engage your readers. Just make sure the video is interesting.

One of the benefits of creating your own videos and having your own channel on YouTube is that your videos will attract traffic. You can then have links in your video description that points viewers to an opt in page to build your list. Or you can point them to your blog posts.

If you decide to use someone else’s video on your blog, you’ll probably be embedding a video from YouTube. This is legal and nothing to worry about.

Just click on the share button…

Then click on ‘Embed’ and you’ll be given the code to copy and paste in your blog.

The video will show up in your post with the play button. You can use a video to break up the text on your blog.

Quality And ‘Flow’ Of Content

No matter how many attractive images and engaging videos you use, at the end of the day, the quality of your written content will decide how interesting your blog post will be.

The content needs to flow well and should not feel like a mishmash of clunky paragraphs virtually stapled together to form a post.

Each point needs to lead to the next and so on. That will make the reading process smooth and seamless. Being a proficient writer will definitely help here.

If you dislike writing, you can always hire expert writers on sites like Freelancer. Always make sure that the content reads well, and is interesting and engaging.

Many marketers try to optimize their blog posts for SEO (search engine optimization), and they end up adding keywords in parts of their content just to rank well. Very often, these keyword-rich sentences don’t fit in well with the content and can sound awkward.

So, if you’re trying to rank your blog posts for specific keywords, make sure the keywords are woven seamlessly into the content so that the reader experience is good.

Use Infographics

This tip is especially useful for content that needs to be simplified. Any listicle can have an infographic created on it.

When creating an infographic, you’ll want to distil the blog post and use the most important points as your infographic’s data points. Keep your points short and succinct.

An infographic doesn’t require too much text because the icons and symbols in the image will convey the message effectively.

What matters is that the infographic is a derivative of your content. This will make the it congruent to the entire blog post.

Once the infographic is completed, you’ll insert it in your blog post (somewhere in the middle or at the end. This will help to break up the text or sum up your content in one neat image.

If you have no idea how to make an infographic, you can easily hire a freelancer on Fiverr to create an infographic for you. It’s very affordable.

Typography And Readability

The font you use on your blog needs to be legible and easy on the eyes too. There are countless articles written about fonts and font pairing. You may wish to use 2 different fonts – one for your paragraphs and one for your headings.

The most popular and effective fonts for a blog are:

  • Tahoma
  • Arial
  • Verdana

Avoid using cursive fonts or other fonts that look stylish but when used in large blocks of text becomes difficult to read (e.g. monotype corsiva).

When it comes to readability, the font size matters too.

Avoid making your font size too small. Many older people will find it difficult to read your content. 14pt is the new 12pt!

When your font is legible, reading the content becomes less taxing on the eyes – which means your readers will not get tired easily. Your blog’s bounce rate will be lower and this will give your blog posts an SEO advantage.

The color of your font makes a difference too. Avoid using light grey font on a white background. Some websites will mention that having lighter text is easier on the eye. That may be true, but if it’s too light, it’ll strain the readers’ eyes instead. So exercise common sense here.

Your WordPress Theme

If you’re using WordPress for your blog (and most people do), the theme you use will play a huge role in your blog’s appearance. Avoid using free themes. The paid ones have more features and usually look much better.

There are thousands of themes on the market. You’ll need to decide what theme you want, depending on the type of blog you’re creating.

Many of the most popular themes have a lot of flexibility so that you can toggle between the different options and make your blog look exactly the way you want it to.

Some of the most popular themes are:

A good theme will not only give your blog a clean appearance and make it look professional… but it will also load fast. We live in a day and age where people want everything fast.

If your blog takes ages to load, you can bet you’ll be losing visitors by the boatload. They’ll just close the page (while it is still loading) and will never see your blog. So, use a WordPress theme that has a fast load speed.

You can check the speed of your blog here: https://gtmetrix.com/

Your Opinions And Stories Matter

People love watching and listening to others. It’s why Oprah is a billionaire with her talk show. It’s why Joe Rogan’s podcast gets downloaded millions of times… and it’s also why reality shows still remain as popular as ever.

As a species, we’re curious to hear and watch what other people say and do. Why else do you think social media is so addictive?

When you’re writing a blog post, even if it’s a serious topic, you’ll want to inject your opinions and stories within the post. If you have no stories of your own, tell other people’s stories.

There are many movies based on other people’s life stories. Rocky, The Pursuit of Happiness, The Blind Side, and many other poignant movies are stories about people’s trials and tribulations… and how they overcame all odds.

There are always opportunities to add your own stories and opinions. It’s better to be opinionated than to have no opinions. Even if your opinions are polarizing, you’ll still benefit by building a tighter audience who agrees with what you’re saying.

They’ll feel that you’re authentic and are on the same page as them. This is the type of ‘loyalty’ you want. You don’t want your blog to be sterile and bland like vanilla. You must let your personality shine… and your readers will enjoy reading it.

In Conclusion…

These are just some of the many ways you can make your blog posts interesting. Always remember, you’re writing for other people. You want their experience on your blog to be an enjoyable one.

If you can do that, your blog will always have a loyal following, and if you monetize your content, you’ll see sales and profit.

It all starts with giving the people what they want.

“The currency of blogging is authenticity and trust.”

– Jason Calacanis

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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The Easiest Blog Post You Will Ever Write

The Easiest Blog Post You Will Ever Write

The Easiest Blog Post You Will Ever Write

Writing your own original articles and blog posts is mandatory if you own a list or run an internet business. Blogging is risk free and should be part of any online business.

Mandatory. Part of your standard operating procedures. A basic staple. Something you can’t do without. You get the picture.

Blog articles can be used in so many ways that I’d need to write an article just to explain all the ways you can profit from articles. 🙂

More on that another day.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


In today’s post I’m going to show you how to write an incredibly easy blog article that is specifically for beginners within your market.

The idea in a nutshell is this –

Answer a set of three basic questions related to a topic relevant to your target audience.

If you can answer just three simple questions, you can crank out article after article for newbies in your particular field of interest or expertise.

These three questions are –

  1. What is _________?
  2. Can you show me an example of _________?
  3. How can I get started with _________?

Let me walk you through writing an article with these questions as the backbone of your content.

Before we get into the 7 very easy steps, let’s take just a quick look at the schematics of your article. In order to write an 800-1000 word article, your basic needs for the various parts of the article would look something like this…

Opening (125 Words)
Question #1 (250 Words)
Question #2 (250 Words)
Question #3 (250 Words)
Closing (125 Words)
_______________________

Total = 1000 Words

Now, on with the show…

1. Determine Your Title

Most people don’t spend much time on their title and that’s a no-no. It’s a flagrant foul in basketball. A bounced check. A driver cutting you off in traffic. Things that are mindless.

As with everything I ever say about writing articles, your title is important. Very important. Imagine this scenario…

You’re searching the internet for blogs or sifting through articles at your favorite directory in hopes of finding some useful tips for selecting curriculum for your upcoming homeschooling year.

Which of these would you take a closer look at…

  • The Easiest Way To Choose Your Curriculum
  • Making Your Curriculum Choice
  • 5 Questions To Ask When Choosing Curriculum
  • Homeschool Book Decisions
  • Choosing Your Homeschool Resources

While all of these are related to choosing your homeschool curriculum, “The Easiest Way…” and “5 Questions To Ask…” probably have more appeal. If you’re pressed for time, you probably aren’t going to read all five … you might read two.

And the title is going to determine which two gets your attention.

So, first things first, it’s important that you create an appealing title. We’ll talk more about this in another lesson, but three simple “rules” that I go by in crafting titles that I’d like to pass on to you are…

  • Be specific. It’s not “Questions To Ask”, it’s “5 Questions To Ask”. It’s not, “Lose Pounds”, it’s “Lose 3 Pounds in 7 Days”.
  • Make It Simple. Who would ever read an article, “7 Extremely Hard Ways To Lose Weight”? Or, “Top 10 Most Difficult Ways To Find A Date For Valentine’s Day”? Offer SIMPLE solutions. EASY ways to accomplish a desired result.
  • Speak To A Group. If your article is intended for a specific group (I.E. Beginners, WAHMs, Christians, Senior Citizens, College Students, etc.) then say so in your title. Rather than “How To Write An Ebook”, go with “The Beginners’ Guide to Writing An eBook” or “How To Write a Christian eBook”.

So, determine your title and then begin the writing process.

Hint: Go to good old EzineArticles.com and review the titles of other articles (paying particular attention to which articles are viewed the most – indicating their popularity) and then use those titles to model your own after. I.E. If you see the popular title, “The Easiest Way To Lose 10 Pounds And Get In Shape Fast!” you could easily entitle your own article, “The Easiest Way To Learn Guitar And Play Songs Fast!”

And don’t forget Amazon.com. Go and find the bestselling books in your niche and take a look at the Table Of Contents for more inspiration for articles.

2. Write Your Opening

You’ve got about 30 seconds to get your reader’s attention if you’re going to get them to consume your entire article. That’s not much. It’s important that you get them interested quickly. I’m going to share three to get you started…

  • “There must be some reason why some _________ outperform others.” . This opening is all about informing the reader that some people have an advantage over others. And, in order to level the playing field, they need to follow the advice in your article. Example: “There must be some reason why certain tennis players win more matches than others. Said another way, if two equally skilled tennis player compete … why does one get to go home a winner and the other a loser?”
  • “I’ve always been impressed with those who could __________.” . This opening allows you to mention a specific result that is desired to, not only you, but the reader as well. Your article teaches the person how they too can experience the desired result. Example: “I’ve always been impressed with those who could hit a backhand winner on the run. It never came easy to me and I have marveled many times when others seem to hit that shot so effortlessly. Then, I figured out their secret…”
  • “Do you find yourself _________?” This opening is a good one because it allows the reader to identify with what you’re writing about. When they say “yes” to your question, then they know the article is for them … and they’ll read on to discover what they can do about the problem they face. Example: “Do you find yourself double-faulting a lot? For years I gave away point after point – usually in critical times during my matches – by hitting into the net or just beyond the service box. Finally, I paid for a lesson from the local pro and this is what he taught me…”

Choose one of these openings (or one from the related article coming tomorrow) and write approximately 125 words as your introduction to the article. Be sure to transition from your opening into your first question.

You can do this in one of two ways: (a) Specifically mention that you’ll be answering the three most asked questions from beginners, or (b) Simply answer the questions without ever actually posing the questions in the text of your article.

3. Answer Question #1

If you’ll recall from earlier, question number one is…

“What is _________ ?”

Simply plug in the topic of your article into that question … and then answer it in approximately 250 words.

  • What is tennis strategy?
  • What is podcasting?
  • What is virtual real estate?
  • What is forex trading?
  • What is retinopathy?
  • What is a VoIP phone?
  • What is Tai Chi?

Give a brief explanation of the topic in your own words and then move on to the next question which builds upon the first question.

4. Answer Question #2

 

That question again is…

“Can you show me an example of ________?”

Now the article is taking shape. We go from an introduction to an explanation and now we have an illustration. You’ve explained what it is and now you’ll explain what it looks like. Provide an example. A case study. An illustration. A method. Something the reader can identify with to better understand what you’re saying.

  • You’ve explained what tennis strategy is … now give a scenario in which tennis strategy is at work.
  • You’ve explained what virtual real estate is … now give an example piece of VRE property.
  • You’ve explained what Tai Chi is … now share one of the key moves of the discipline.

After providing some sort of example, move on to question number three…

5. Answer Question #3

From earlier in our lesson, the final question is…

“How can I get started with __________? “

It all climaxes with 1-3 simple steps the reader can follow in order to begin practicing your teaching.

By this point the reader knows WHAT the topic is about, and they know a basic use or function of the topic. Now, they need a simple explanation of how they can get started with application. How can they use the information?

You can either give the reader ONE action step to take in order to get started (I.E. The first thing you’ll want to do is enroll in a class.) or you can provide them with a simple set of THREE steps to put into practice as a sort of mini-system (I.E. Step

One is… Step Two is… Step Three is…).

6. Decide Upon A Close

To complete your article, you’ll want to use your final 125 words (approximately) to close out your content. There are two components of the article close that I think are necessities if you want to see any results from your efforts.

  • The Spark. You want to leave the reader with a desire to get started. You want them excited. You want them motivated. You want them to take action. I’m not necessarily talking about giving them a rah-rah pep talk (although that might not hurt either!). I’m speaking of getting them to realize that they can get the desired results they want if they’ll get busy doing something. Your job at the close of the article is to encourage them (gently or blatantly) and challenge them to achieve.
  • The Segway. The other thing you must do during your close is to lead into your resource box. Your article is for the reader. Your resource box is for you. Your content is to provide useful information for the reader. Your resource box is to get the reader to a point where you present an offer. And the closing of your article is the place where the two roads meet. Lead the reader to a decision to make a positive change in their life – to take action. And then use your resource box to provide a means to do just that.

7. Create A Featured Resource Box

Most people use the same generic resource box with each of their articles. In other words, it’s the same resource box regardless of what the article is about.

That’s a big mistake in my opinion.

With an ever-changing audience reading articles about ever-changing topics why would you want to use a never-changing resource box?

Your resource box – in order to be truly effective – must be a continuation of the article itself. It must offer something more that is directly related to the content of the article.

I mean, think about it: the reader has warmed up to you at this point. You’ve shared something useful. They like your style. They are pumped up and ready to take action. Why blow that moment with a resource box that does nothing to really enhance or continue or build upon where they are at this moment in time?

Let me give you an example:

If I’ve just explained what tennis strategy is about, pointed them to an example of tennis strategy and briefly outlined how they can create their own tennis strategy – which is more effective at this point…

  • Jason Daly is the publisher of Tennis Tips, a free weekly newsletter full of informative helps for tennis players of all skill levels. For your free subscription, drop by http://www.JasonsTennisTips.com today.
  • Jason Daly is the author of How To Outplay Your Opponents By Outsmarting Them, a free strategy report for tennis players of all skill levels. Grab your complimentary copy at http://www.JasonsStrategyReport.com today.

Obviously, having just read the article on tennis strategy, you’d be more likely to take action if resource box #2 was in place … because it’s a continuation of the article. It’s part 2. The sequel. The rest of the story.

Note: And, upon visiting my site and registering for the free report, you’re automatically going to receive my free newsletter as well anyway.

The point is this: a carefully crafted resource box — one that is specifically relevant to the article itself — will outperform a generic resource box. You’ll get more results by using a resource box that builds upon what’s been shared in the article it is attached to.

So, that’s an incredibly easy way to write a good blog article.

You can crank out an entire series of these articles for beginners. All you need to do is answer three simple questions.

  1. What is _________?
  2. Can you show me an example of _________?
  3. How can I get started with _________?

It works for any niche. Any topic. Any person. So what are you waiting for?

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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17 Ways To Create Blog Posts That Get Attention

17 Ways To Create Blog Posts That Get Attention

17 Ways To Create Blog Posts That Get Attention

You can put a lot of content up on your blog, but your blog isn’t going to be successful if no one is reading the content.

That’s why one of the biggest keys to your success is to create engaging content that attracts readers and keeps them coming back to your blog again and again.

Here’s how to do it…

1. Give Your Audience What They Want

The first thing you need to do is understand what your audience wants. In other words, what sort of content are they already consuming? Here’s how to figure this out:

  • Find out what sort of infoproducts they’re buying. Check bestsellers on marketplaces such as Amazon.com, Udemy.com. ClickBank.com and JVZoo.com.
  • See what topics get a lot of traction on social media.
  • Check question and answer sites to see what’s popular, including Quora.com, Yahoo! Answers, and JustAnswer.com.
  • Browse niche groups (on Facebook) and forums to see what topics keep popping up again and again.
  • Read your competitors’ blogs to see which topics get a lot of discussion and social media shares.
  • Ask your audience what they’d like to learn more about.Check your own blog to see what topics you’ve posted about in the past that have generated a lot of interest.

Next…

2. Write For Your Audience

In order to write for your audience, you need to understand exactly who they are. You’ll need to do some research to uncover their demographics, and then spend some time reading niche discussions and talking to your audience to learn more about them.

Here’s what you want to know:

  • Age
  • Gender
  • Where they live.
  • Marital status.
  • Kids or not.
  • Rent or own.
  • Income level.
  • Education level.
  • Biggest niche challenges/obstacles/pain points.
  • Solutions they’ve tried.
  • Why those solutions haven’t worked.
  • What they want.
  • What motivates them.
  • Where they get their niche information.
  • Their niche level (beginner, intermediate, expert).

Next…

3. Catch Attention With Titles

Engagement starts with your blog titles, which is why you need to invest time creating benefit-driven titles with a little razzle dazzle to catch attention.

For example, “How to Lose Weight” shares a benefit. It’s descriptive, but it’s also a little boring.

In order to catch attention, you need to add a little razzle dazzle. E.G., “The Weird Weight Loss Trick That Shook Hollywood (Psst, It Will Work for You Too!)”


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Next…

4. Open With A Bang

You need to capture attention right away, which is why your opener should work hard to get and keep your audience’s attention. You can do this by:

  • Building anticipation by adding a “key points” section in your opener.
  • Telling a story right away.
  • Providing a startling fact or statistic.
  • Busting a myth, or sharing other unexpected information.
  • Sharing a really good tip right away to build interest.
  • Posting an interesting quote (from a famous person).
  • Showing that you understand the reader and their problem, such as by empathizing with the reader.

Next…

5. Create “You”-Centered Content

Your content needs to be all about your readers, specifically with regards to their problems and how to solve them. Unfortunately, some bloggers tend to make their content more about themselves, such as how they discovered a particular tip or trick.

Yes, you do need to talk about yourself from time to time, such as when you share your credentials or you tell an engaging story. However, you want to be sure to pivot immediately back to your readers to keep the focus on them.

Here’s a quick way to check if you’re focused on your readers: see how many times you use words like “you” and “your,” versus words centered on yourself (such as I, me, and mine). Rewrite author-oriented content to make it more about the reader.

For example, “I’ll share my favorite weight-loss trick” is author-oriented. You can rewrite it to change the focus like this: “You’ll discover a proven weight-loss trick.”

6. Avoid Passive Language

Passive language is where you craft sentences so that the subject receives an action, rather than the subject performing an action. Readers tend to find it tedious and boring to read this sort of content.

Here’s an example of a passive sentence: The dog must be walked five times per day.

You’d rewrite it to make it active, like this: You must walk the dog five times per day.

7. Engage Readers With Stories

One really good way to engage readers on an emotional level is to draw them in with a story.

For example, you can write a story about how you or someone else in the niche overcame the same problem as your readers.

Another example: You might share a heartwarming story, or even a story about an embarrassing moment.  These stories build rapport.

Still one more example: if you’re trying to share a lesson, share it in the form of a story. It makes it both more engaging and memorable.

8. Ask Questions To Engage Readers

You can ask questions in the beginning, middle or end of your content to engage readers and encourage them to interact. For example:

  • Have you ever _______?
  • Do you ever feel ________?
  • How would you feel?
  • What is your favorite tip?
  • What is the hardest part of _______?
  • What do you think?
  • What would you do?

Next…

9. Build Anticipation And Curiosity

Starting in the beginning and sprinkled throughout your content, you’ll want to build anticipation and curiosity for what’s coming.

For example: “In just a moment, you’ll discover the #1 way to get 1000 visitors in the next 24 hours.  But first…”

Likewise, if you have a blog series, then be sure to build anticipation for the other articles in the series.

E.G., “Tomorrow you’ll find out which food you should NEVER eat if you want to lose weight – and chances are, you’ve already eaten it this week!”

10. Make Your Audience Smile

If you can make your audience feel something (especially a positive emotion), you’re going to have their full attention. One way to do this is to inject some humor (sparingly) into your content to make your audience smile and chuckle.

Before you start cracking jokes in your content, be sure that you’ve researched your audience, and you understand them.

What people find humorous is subjective, and it also differs across cultures. Indeed, what you find funny may be outright offensive to others, so keep your humor G-related and appropriate.

11. Serve Up Unique Content

One really good way to keep readers engaged is to give them content they’ve never seen before. Elsewhere in these guides, we’ve talked about how to create unique content, such as by sharing unique case studies, stories, and even creating formulas to teach step-by-step content.

Here’s another idea: use fresh comparisons to explain concepts and even step-by-step processes.

In some cases, the actual how-to information you’re sharing isn’t unique. However, the way you position and present the information can be unique – and that’s exactly what will keep readers engaged.

Let’s suppose you’re writing about customer retention. Most of your competitors are going to list and explain all the components of creating satisfied customers. You can make your content unique by comparing customer retention to the Hollywood red-carpet VIP treatment. It’s a simple thing, but it makes your content more interesting, and it stands out from other similar content.

12. Be Concise

If you want to keep readers engaged, then cut out all the fluff and filler. If a page, a paragraph, or even a sentence isn’t necessary to getting your point across, then delete it. You want to keep your content concise and “meaty,” which will keep readers engaged.

One good way to keep your content focused is to create an outline before you write. The key here is to make this outline as detailed as possible.

Not only should you list the major steps and points you want to cover, but you can also list substeps, tips, examples and so on. Then once you start writing, stick to your outline, and delete anything that veers from this outline.

13. Use A Friendly Tone

If you remember reading a few textbooks during your school days, you might also remember some pretty yawn-inducing passages. The problem? These textbook writers shared information, but they didn’t seem all that interested in connecting with readers. While their writing may be technically correct, it’s boring.

Naturally, you’ll want to avoid this sort of stilted, textbook-style writing.

One way to connect with your readers is to write with a friendly, conversational tone.

Think of how you’d write to a friend, and share your content in a similar manner. (This guide is an example of writing with a friendly tone – note how this content isn’t speaking above anyone, it’s not pretentious, and it doesn’t try to impress with big words and complex sentence structure.)

14. Offer Quick Wins

A quick win is a tip or other bit of information that someone can apply fairly quickly, and then get fairly quick results too. Your readers should be able to instantly recognize the value of the information and how quickly they’ll get good results if they apply it.

For example, if you’re sharing information to beginning marketers about how to find a niche, you might teach them to use a keyword tool to find niches they never knew existed (e.g., enter partial searches such as “how to ____” and “get rid of” and “secrets of”).

Your audience can literally apply that information instantly, and in minutes have a list of potential niches to explore.

Quick wins keep your readers engaged on the current blog post they’re reading, as they’ll be eagerly searching for other gold nuggets of information. However, making a habit of providing quick wins in your posts also keeps readers engaged with your blog as a whole and coming back for more.

15. Insert Awesome Visuals

Another way to engage readers is by inserting useful, polished graphics. This includes:

  • Infographics.
  • Tables.
  • Charts.
  • Illustrations.
  • Screenshots.
  • Photos.
  •  GIFs.

 And similar images.

For example, you might include an infographic to make data-heavy information easier to understand.

Another example: you might include a photo or illustration that shows someone how to do something (such as the proper way to stand when doing a weight-lifting exercise such as a squat).

Need a real-life example to view right now?  Take a look at the articles on BuzzFeed.com. You’ll see that many of them include memes and GIFs to keep readers interested and hooked until the end.

Point is, a good visual can attract the eye and draw the reader back into the text, and it can also add a lot of value to the content. Either way, good visuals engage readers!

16. Share Tips And Examples

Another way to add value while engaging readers is to generously provide plenty of tips and examples in your content.

As an example, take a look at #15 above. The instruction was to provide visuals in your blog posts.

You then got a list of seven examples of different types of visuals you can create, along with specific examples of some of those seven types.

17. Format For Easy Readability

If people come to your blog and see a wall of text, they’re going to hit the back button without even bothering to begin reading your content. That’s why you need to format your content for easy readability, which is a crucial key to engaging readers.

Check out these tips:

  • Break up long list paragraphs by using bulleted lists instead (like this one).
  • Use short sentences and short paragraphs.
  • Insert graphics to help break up long passages of text.
  • Utilize headings and subheadings to provide white space and highlight important information.

You should also ensure your blog uses a responsive theme with a column layout.  This ensures that when people read your articles on a mobile device, the article text takes up the entire screen (that’s desirable on small screens).

On the other hand, if someone is reading your article on a large desktop monitor, you do NOT want the article to take up the entire screen, as it’s difficult to read content across a large screen.

The content should cover part of the screen, and the sidebar should cover the remaining part. Again, use a responsive theme, which will resize your columns for easy readability, depending on the device.

Now a few parting thoughts…

Conclusion

The people with the biggest, most popular and most profitable blogs are also the folks who know how to craft engaging content.

If you’re looking to find that sort of success with your blog, then I highly recommend you putting these 17 keys for crafting engaging content to work for you.

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

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