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Starting a blog can be a very interesting and financially rewarding endeavor, but only if you do it right. Unlike other online business models such as ecommerce, Kindle publishing or product creation, blogging has very few ‘moving parts’ to it and is simpler.
Once you install WordPress, a cool theme and some useful plugins, you’re almost set. Now all you need to do is create content.
As simple and straightforward as this sounds, there are still a few pitfalls that must be avoided.
Below you’ll find a list of 7 common mistakes that bloggers make… and what you need to do to steer clear of them. Take note of these pointers and remember them.
You can’t be everything to everybody. It’s important to pick one niche, find a sub-niche within it and target a specific audience in that niche.
For example, fitness for men above 40. Or potty training for dogs. Or self-care for first-time moms.
It can sound counterintuitive because you want a large audience, but a highly targeted audience is much more likely to get you and but from you once they see you as an authority.
Initially, you’ll be excited when you set up your blog. You’ll probably create content regularly and be checking your stats to see if you’re getting traffic.
However, as time goes by, you’ll discover that content creation can be a grind. Writing is hard work. Constantly coming up with topics to write about can be a chore too.
If you don’t post for a month or two, they’ll get tired of checking your blog and won’t show up anymore.
You’ll lose your audience, and your blog will appear stale. So, aim to post at least twice per week. This will ensure that you’ve fresh content in your blog regularly.
You’ll definitely want to build a list from your blog so that you can stay in touch with your readers. Install the Thrive Leads plugin on your site and you’ll be able to create pop ups, scroll mats and even embed sign up forms in your blog posts.
It goes without saying that your content needs to read well and not be full of grammar and/or spelling errors.
Besides the obvious errors, your content needs to be informative and entertaining at the same time. If your readers are bored, they’ll close your page and move on.
Make sure the content is user-focused and it’s best to write like you talk. Conversational content will always win online. Leave the formal writing to stuffy college professors and dusty books at the library.
Your blog needs to provide information that’s relevant, useful and entertaining. It’s a tough juggling act, but that’s what separates the popular blogs from the thousands of blogs that no one bothers visiting.
This is a common mistake made by many beginners to marketing. They either display too many ads on their blogs or their content is too salesy.
People can see through the bloggers’ veiled attempts at providing skimpy information with an ulterior motive to sell.
Let them click on these links on their own… and they’ll be much more likely to buy what you’re promoting. People love buying stuff, but they hate being sold to.
So, don’t overtly sell all the time. Keep most of your posts content-driven but have affiliate links scattered here and there so that you get sales.
The Gutenberg block editor can seem clunky in the beginning but once you’re adept at using it, your blog posts can be made to look great.
You may choose to have a sidebar or not. Not having a sidebar does give a page a cleaner look, but this is a personal choice. What matters is that your content is easy to consume. The user experience is very important.
If you’re blogging for fun, then it doesn’t really matter what you post or when you post. But if you’re blogging for profit, then you must have an end goal in mind for EVERY post you make.
Is it to educate? Or will you be selling products through it? Or is it for traffic generation and list building?
So, decide what the goal is first – then write your blog post. If you want to know more about writing a great blog post, check out this post here.
These 7 tips when applied consistently will help you create a blog that’s engaging, popular and profitable.
Over time, you’ll have an income-generating asset that makes passive income round the clock… or you can flip it for 3 to 6 times (or more) what it’s currently earning and walk away with a sizeable chunk of profit. It doesn’t get better than that!
If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂