Lead Magnet

lead generation strategies

Lead Generation Strategies System Part 4

email marketing

OK, in the previous posts (Part 1, Part 2 and Part 3) we talked about the first 3 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it, creating your lead magnet to entice readers to opt-in and give you their email address and setting up your squeeze page to show readers the free offer.

Step Four: Traffic

lead generation

The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.

You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.

Free Traffic

lead magnet

As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.

Keep in mind that certain markets are more inclined to use certain social networks than others, so it’s important to locate your market and be certain you’re focusing most of your time and energy on those locations.

While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.

We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.

Facebook

Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.

For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.

Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.

Join these groups and participate in them, making sure you follow their rules. If they don’t allow promotions, you’ll need to contact the group administrators and ask for permission to advertise your service.

Otherwise, you should be able to pipe in if people happen to ask about dog walking services.

You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.

You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.

Pinterest

Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.

You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.

You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.

Pinterest has a huge amount of traffic, and it’s relatively easy to access just by following accounts that have some connection to your niche and pinning content related to your niche and using keywords in your board names and descriptions.

You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.

For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.

One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.

For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.

If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.

Instagram

Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.

You can get a good indication of what’s popular on Instagram by opening the app and clicking the search icon, searching for a term related to your niche, and then clicking “Tags”.

This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.

For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.

You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.

There are three important steps to getting traffic from Instagram:

  1. Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
  2. Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!
  3. Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!

Other Social Networks

There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.

Paid Traffic

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I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates.

If you aren’t getting many leads, you may want to make some tweaks to your squeeze page and/or lead magnet to increase those conversions.

Once you’re happy with how your page is converting, you can start sending some paid traffic to it.

Let’s look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that aren’t performing.

Facebook Ads

Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.

Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options.

You can target people based on age, gender, location, marital status… just about anything you can think of… PLUS, you can target by interests, shopping habits, and so much more.

Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!

When you create your ad, pay attention to the type of ad you’re creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.

Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so it’s important to design the most effective ad possible.

If you notice an ad has a low CTR, pause the ad and make changes. Keep tweaking until you find the right combination to bring in qualified leads at a low cost.

Facebook has a great guide to help you get started:

>> https://www.facebook.com/business/ads-guide

Bing Ads

Bing’s ad platform isn’t nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms.

However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.

Bing is a PPC platform just like Google AdWords, so if you’re already familiar with AdWords, you shouldn’t have too much trouble.

Bing has a lot of training if you’re not familiar with the platform:

>>https://advertise.bingads.microsoft.com/en-us/resources/training/courses

Other Ad Platforms

There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others.

But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.

For this reason, I suggest exploring other platforms once you’ve mastered the other three we discussed and are getting consistent results.

Well, I hope you’ve enjoyed this 4-part series on lead generation strategies for your business. Now go and put it into action. If you want the whole series in a handy pdf that you can download and refer to at your convenience, you can do that here.

And don’t forget, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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lead generation

Lead Generation Strategies System Part 3

lead generation strategies

OK, in the previous posts (Part 1 and Part 2) we talked about the first 2 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it and your lead magnet to entice readers to opt-in and give you their email address.

Step Three: The Squeeze Page

lead magnet

Your squeeze page is your lead generation page. This is a web page created specifically to collect information from people and once they do, your autoresponder will send them an email which will direct them to the page where they can download their freebie.

As you learnt in the previous post, DON’T send them directly to the download page after they sign up because many people will give you a fake email address just to get your gift.

You can send them to a Thank You page that has a simple message thanking them for signing up and letting them know to expect an email from you shortly which will contain the details on how to download their gift.

Your squeeze page should be relatively short. It’s not like a long sales letter. People don’t need that much convincing when something is free, but they do need some.

After all, they don’t want to give up their personal contact details unless they really think your lead magnet will benefit them.

For this reason, squeeze pages should have just enough information to entice the reader into taking action. If it’s too long, people will get bored and leave before they opt in!

Generally speaking, a squeeze page should consist of 5 main components:

  • Headline – This needs to immediately capture their attention and persuade them to continue reading.
  • Sub-headline – This provides a little more information and works as your headline’s supporting agent.
  • Bullet points – Quick, digestible highlights about how your prospect benefits by subscribing to your newsletter or entering your funnel.
  • A call-to-action – A direct prompt that instructs your prospect how to complete the process of signing up for your free offer.
  • Your lead generation form – usually generated by your autoresponder service or lead generation service with various form fields and a button to submit the information.

To create your squeeze page, you are going to need some form of page builder.

If you are using WordPress there are many plugins that you can use for this purpose and a few of my favorites are OptimizePress and Thrive Architect.

If you don’t want to be restricted to WordPress, you can use something like Convertri or ClickFunnels and they will also host the pages for you.

The downside is that these are a lot more expensive than the WordPress plugins, but you know they will load really quickly which is something to take into consideration with the limited attention span of readers nowadays!

Quick Tip: REDUCE YOUR WORKLOAD

Remember that you can use done-for-you content (PLR) to create lead magnets quickly. Here are some high-quality PLR vendors in the Internet Marketing and Coaching and Consulting niches:

Content Sparks

Coach Glue

Flaming Hot PLR

If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation

Please remember to be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊

Information To Collect

Most people collect only the name and email address of their leads, but you might need more information than that, depending on your niche market, and whether you wish to further segment your lists and identify potential customers through demographic based data.

The name and email address of potential customers is probably enough information for general marketing purposes, but what if you’re selling a higher-end product or service like real estate or legal services, or something that requires one-on-one contact like coaching, you’ll want to begin collecting as much information as possible to help you better connect with potential customers.

In cases like this, it’s probably a better idea to ask for name, address, telephone number, and email. You might even need additional information, such as date of birth (if you’re selling something for adults only, for example) or even more detailed information, such as the breed of dog they own, or their income.

You don’t want to ask for too much information—which will just cause people to get frustrated and leave without filling out your form—but you want to get just enough information to make sure they’re qualified.

In other words, what information do you really need to know upfront, and what can you gather later in the selling process?

Once your squeeze page is set up, and you’ve added the lead magnet to your autoresponder service, it’s time to start sending traffic to your squeeze page and we’ll look at that in the final part of this series…

Don’t forget that if you want all 4 posts in this series in a handy pdf that you can download and refer to at your convenience, you can do that here.

And remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Email Marketing

Lead Generation Strategies System Part 2

Lead GenerationOK, in the previous post we talked about the first step in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it.

Step Two: The Offer

Lead Generation Strategies

Once you have chosen your automation system and set up your initial campaign, it’s time to think about creating your offer, which many people refer to as your “lead magnet”. It’s kind of like fishing, where your leads are the fish, and your lead magnet is the bait that lures them in.

Remember, this offer should appeal directly to your chosen demographic. You can’t expect to catch a catfish with a flashy lure meant for bass. While it’s possible, it’s not likely, and you’d stand a much better chance of catching a catfish with something that is known to appeal to them—such as chicken livers, or earthworms, or stink bait.

Try to think about what might appeal to your target audience. What would they be interested in learning that they don’t already know? What would they be interested in getting a discount on?

Most people create a special report as their lead magnet. It’s usually 10-20 pages, but may be up to 50 or so, depending on how much you want to say. Longer reports are more appropriate when you have a complex subject and aren’t selling information on the topic.

For example, if you’re in real estate and selling houses, you can give away a 50-page guide on how to find the perfect house, including information about stuff like zoning regulations, homeowners’ associations, utilities, road frontage, home inspections, etc.

But if you’re selling a course on SEO, a shorter report, say 20 pages, on a small segment of the topic would be much more appropriate, because you don’t want to give away all your information for free.

You can always outsource the creation of your lead magnet or purchase a high-quality PLR product that you can use. This will save you a lot of time.

If you are in the Internet marketing or B2B (business-to-business) fields, you might be interested in checking out these great PLR providers:

Content Sparks

Coach Glue

Flaming Hot PLR

If you are in the self-help niche and want some high-quality PLR, then check out Tools For Motivation

Just be careful when using PLR as there is a lot of rubbish out there. If you stick with the vendors above you won’t go wrong. They aren’t the cheapest but they are the best and many of them have some great offers and sales from time to time so sign up for their emails to get notified of any specials they may be doing and grab a bargain 😊

You might also consider just offering a hefty discount coupon to leads, especially if you have a product that is in demand in your niche. This is especially useful if you have a recurring business model or a sales funnel with upsells that will allow you to use the initial sale as a loss leader and make more money on the back end later.

The key to any lead magnet is the ‘one problem, one solution’ approach to make it as specific as possible.

Although we mentioned special reports earlier, if you want to stand out you can be really creative when developing your lead magnet.

Checklists, cheat sheets and resource guides are popular as they are short and quick to consume.

What about turning that report into a short video or audiobook instead? This will make your lead magnet have a much higher perceived value and in turn this will encourage more readers to part with their valuable email address.

Another good lead magnet idea is a case study if you have access to any or you have any of your own. These are powerful because it shows people that what you are teaching actually works!

Also, if you have written a blog post that people are enjoying reading, you could expand upon it, or create a video about it and offer this as a ‘content upgrade’ as you know they are already interested because they are reading it!

This also works if you have written a long blog post or a series like this one, and yes, you can opt-in to get the full series in a handy report here! See, I practice what I preach! 😊

Once you have your lead magnet ready, you will need to upload it to your website so your subscribers can download it. If you are using WordPress as your site builder/CMS (Content Management System) you can simply login and go to ‘Add Media’ and drag and drop files from your PC to your website.

Alternatively, you can host your lead magnets elsewhere with something like Amazon S3 which is super cheap and really quick.

Once you have done this, you will now have your lead magnet live online and a link to access it.

Copy that link and add it to your autoresponder service as a follow-up after people opt-in. You don’t want to have to send all those freebies out manually! This will be the first email that they receive immediately after they have opted in.

Check your autoresponder’s help files to find out how to set up a follow-up email that contains a link to your lead magnet. The process will be slightly different for each service, but it’s not difficult. It’s about as easy as sending an email.

Don’t be tempted to send subscribers directly to the lead magnet after they have opted in because many will give you a false email address just to get the freebie. By forcing them to check their email for the link, you will know that the email address is a genuine one.

Once you have their genuine email address you can send them regular emails which will educate them, entertain them and offer them value. Doing this will make them trust you and when you do make them offers to buy either your products or an affiliate product they will be much more likely to take a look.

OK, you now have your email automation ready to go and a sexy new lead magnet to entice readers to sign up for it.

Now it’s time to create the squeeze page to promote it and we’ll look at that in part 3…

Remember, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

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Lead Magnet

How To Create The Most Powerful Lead Magnet

Lead Magnet

Everyone probably knows the power of giving away something for free to encourage visitors to give you their email address.

But your lead magnet has to be a real no-brainer offer as people are more suspicious and untrusting than ever as they are constantly being bombarded with marketing from all angles and your free gift has to be incredibly valuable and, more importantly, useful, if they are going to be tempted to part with their valuable email address.

I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too.

Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW.

For example, a bride-to-be has an acne outbreak the day before her wedding – what wouldn’t she do to fix her problem?

A woman is in immediate danger of losing her job – what wouldn’t she do to convince her boss not to fire her?

Parents are losing their child to alcohol – what wouldn’t they do to save their child?

Pay Attention!

Lead Magnet

Their need is great and immediate. Do you think they might pay to find the solution? Of course. Do you think they would enter their email address into an opt-in form to get the solution? You bet they would!

So how do we use this knowledge in a niche such as online marketing? Simple: If you pay attention to forums and blogs, you’ll notice there’s always some sort of online marketing crisis.

For example, Google just changed how they rank websites, and now thousands of online marketers are losing tons of money. Think they might like the solution?

Paypal is suddenly seizing accounts without warning and freezing the funds. Would the account owners like an answer on how to unfreeze their accounts? Would everyone else like to know how NOT to get their accounts frozen? You bet.

Facebook just changed (fill in the blank) and now marketers are unable to (fill in the blank) or maybe they’re banned, or…

Aweber just did the unthinkable, and marketers everywhere are freaking out.

XYZ hosting site just got hacked, big time. Websites are down and backups are missing – what to do?

The list goes on and on. Keep tabs on the forums and you’ll find a new crisis every month and often every week.

Offer The Latest Solution

Lead Magnet

As you’ve probably already guessed, your lead magnet is going to offer the solution to the latest marketing crisis.

Just imagine how fast marketers will give you their email address when you have the answer they desperately want NOW.

Right about now you’re asking, “But how am I going to find the solution when they can’t?”

Good old-fashioned research, that’s how.

Go to the help sections of the websites involved in the latest crisis and find out everything you can.

If possible, call the website and ask all the questions you need to ask.

Hit the chatrooms and forums and glean all the helpful info that is available. If you find an expert who knows what s/he’s talking about, do a quick phone interview.

Act Fast

Lead Magnet

Timing is everything on this, and you have got to act fast.

If the crisis hits on Monday, ideally you want your lead magnet up no later than Tuesday to take full advantage of the tsunami of new leads you’re going to get.

And by the way, when you’ve got the solution everyone is desperately looking for, what does that make you?

The trusted expert and authority, that’s who.

Do you think people will open and read your future emails? You bet your life they will.

Spread Your Net Wisely!

 

Lead Magnet

Now here’s the trick to getting your squeeze page in front of as many of these marketers as possible:

Outsource people to search out forums and threads where marketers are talking about this problem. If someone is looking for help, that’s where you want a link to your solution.

Have your outsourcers post a link to your squeeze page offering them the answer they seek.

Yes, it’s that easy.

Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.

Not bad, right?

Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.

Not bad, right?

And here’s the best part – your opt-in rate will be sky high. It will almost certainly top any squeeze page you currently have.

One more thing – if you want to take this just one step further, it can blow wide open.

Get On Record!

Lead Magnet

Get podcasters to interview you and do guest posts on as many blogs as possible.

Think about it – this problem is all over the online marketing community. What podcaster or blog owner doesn’t want to have someone with the solution to offer their listeners and readers?

Just one post on a major blog or podcast can result in a thousand subscribers in 48 hours.

Remember to position your solution not just as the answer to the problem, but also as the way to AVOID the problem for all those who aren’t already experiencing it.

This way you’ll be able to grab not only the marketers looking for a solution, but also everyone else who wants to avoid this headache.

Wealth loves speed. Now go find the latest crisis, research the solution and start building that list.

A side benefit of doing all this research is that you will always be on the cutting edge of whatever is going on in your niche and this is a great place to be.

Too many marketers rest on their laurels and regurgitate the same tired old tactics even though the marketplace has evolved and many of the tactics may no longer work, although the underlying strategy probably does.

Keeping yourself informed will help you to constantly be on the lookout for new trends in your niche and you can jump on these fast as you will become aware of them quickly, so don’t underestimate the power of being “in the know” as it can keep you way ahead of the competition.

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Lead Magnets

Lead Magnets: 5 Steps To Creating A Desirable Lead Magnet

Lead Magnets

If you are new to online marketing, you may not know what a lead magnet is so let’s start there.

A lead magnet is simply a free gift that you give away in return for some information from your prospect, typically their email address.

The idea is that once they have opted into your email list, you can then send them regular emails with tips and tricks and the occasional offer. You can read more about using autoresponders to send automated emails here and you can read this post about finding great lead magnet ideas.

So, how do you create a desirable lead magnet that your visitors will be unable to resist?

Well, follow these 5 quick steps and you’ll have a great lead magnet put together in no time at all.

1 – Know Your Audience

Lead Magnets

This is by far the most critical part of creating anything for your prospective visitors and buyers. You must know the audience you are trying to attract, and you must know them on a deep level.

A lead magnet is a highly targeted gift that solves one problem for your readers. Remember, less is more.

Your niche may have a number of sub-niches and you can create different lead magnets for each different sub-niche.

For example, you may be in the Internet Marketing / Online Business niche and you could develop a separate lead magnet for those interested in using blogging, Amazon Kindle, Ecommerce etc.

These are all types of online business but vary dramatically in what the audience needs.

You can create a generic lead magnet for “Online Business” but it won’t be nearly as successful as more specific, targeted lead magnets.

Remember, one problem; one solution!

If you already have a website, listen to your readers. If you allow comments on your posts, what are they saying? Any questions you see are potential lead magnets.

Browse forum boards in your niche to see the kinds of questions people are asking for more insights into the problems your readers are encountering.

OK, so you know your audience and what their problem is. Onto step 2.

2 – Brainstorm Lead Magnet Ideas

Lead Magnet

Now you have an idea as to what problem your lead magnet is going to solve, it’s time to get creative.

DO a brain dump and get everything out of your head. Nothing is off limits at this point as you will go through everything later and discard what you don’t need.

The important thing here is to always have in mind the research you carried out in step 1.

It can be very easy to go down the wrong route and to start creating a lead magnet that you think your readers want.

If you find yourself doing this; STOP.

You already know what your readers want so just give it to them.

This is one of the biggest reasons why your lead magnet will fail; giving your readers what YOU think they want, rather than what they really want.

Go through your brain dump, get rid of what you don’t want, and then start to think about what type of lead magnet you want to create which moves onto the next step.

3 – What Type Of Lead Magnet Will You Create?

How to create a lead magnet

OK, you’re really moving now!

You’ve done your research and got a seed of an idea for your gift which will be irresistible to your visitors.

Now, you need to decide on the format that you will deliver your free gift.

Are you creating a “how-to” type gift? If so, this may work well as a quick tutorial type video, unless your niche tends to dislike video (although this is rare nowadays)

Are you creating a checklist, tool list or resource guide? If so, then a simple pdf report may be best.

Are you creating a motivational type of gift? Then perhaps an audio would work best.

Once you have decided on the format, now you can move onto the next step and actually start creating it.

4 – Create Your Lead Magnet

Lead Magnet ideas

OK, now it’s time to put everything together and create your amazing free gift.

Research the topic fully and make your explanation as to how your readers can overcome the problem as simple as possible.

If you are writing a report, make sure it is easy to read with good use of headings, paragraphs, bullet points, graphics etc.

You can create great reports in MS Word or Pages and convert them to pdf’s, but if you want to take your reports up a notch, then consider looking into either Designrr or Sqribble to create eye-catching pdf reports.

If you are recording a video, you can use free or cheap screen recorders such as Screencast-o-matic and if you want to edit it, you can use something more powerful such as Camtasia.

If you want to record and edit audio, you can use a free tool called Audacity.

Once you have created your lead magnet, the final step is to get it live on the internet, so onto the final step.

5 – Upload And Automate

email marketing

So, you now have your sexy new lead magnet. That’s great, but now you need to get it online so people can find it, opt-in and then download it.

Firstly, you’ll need to sign up to an autoresponder service such as Active Campaign or Aweber. You will use these to generate some code for an opt-in form, and, more importantly, to send automated emails to people who sign up for your free gift.

Once you have signed up to an autoresponder, go and create a form that people can fill in. This will then generate some code that you will need in a minute.

You may also want to create an email sequence to welcome your new subscribers.

Now you have your opt-in form code, you need to create a web page for people to visit to read about your free gift and to opt-in. This is normally called a squeeze page or landing page

There are many page builders out there, but I prefer Convertri or OptimizePress.

Choose a template and create your squeeze page. Keep it simple, perhaps an image of your gift and a few bullet points explaining what they’ll get.

Once you have designed it, you need to add the form code from your autoresponder to the page so there will actually be a form that they fill in with their details to get their gift.

The final part is to upload your free gift so they can download it after signing up.

You can upload it to your own website or use something like Amazon S3 which is incredibly cheap; in fact, you get the first year free.

Once you have uploaded your gift, you can add the link to it in your welcome email.

Don’t send people to a Thank You page with a direct download link. This is because some people will give a fake email address. By including the download link in an email, you are ensuring that you are only getting genuinely interested people signing up and downloading the gift.

OK, there are the 5 steps you need to create a desirable lead magnet.

I know there are a number of technical moving parts involved in doing this, and if you have any questions feel free to contact me.

And here is a handy infographic that you can use as a reminder of the steps to follow.

Lead Magnets

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How To Get Leads From Your Website

How To Get Leads From Your Website

A website or blog is an essential business tool and it’s one that every business uses differently.

However, there is one thing that every business wants to accomplish with its website and that is leveraging it to create more growth by increasing leads, sales and revenue.

Luckily, there are several ways to do this and they are quick and easy to implement.

Before you get started you need to determine your current state of lead generation, so you can track your success and determine the areas where you most need improvement.

The first thing you can do is to work out where most of your online traffic comes from.

These sources can include:

  • Email Marketing: Any decent autoresponder will allow you to track clicks to your website when your prospects are reading, opening and clicking on links in your emails.
  • Social Media: You may be getting traffic from people who engage in a campaign through one of your social media profiles; this could be free or paid, although paid is easier to track.
  • Blog Posts: You may be getting some good organic traffic from your highest-performing blog posts.

So, here are 6 ways that you can get leads from your website, starting today!

1. Add Lead Generation Forms To The Posts/Pages That Get the Most Traffic

Now you know where your traffic is coming from and your best performing posts, you can add opt-in forms to your most popular blog posts. This could be offering a free report or eBook, but it MUST be related to the content they are interested in.

These can take many forms, such as a sign-up form on the side or top of the page, a form that slides in at a certain point in time, a pop up or lightbox and they can also be triggered by “exit intent” if a reader goes to leave the page.

There are numerous tools that can add opt-in forms to your website but my 2 favourite tools are Thrive Leads and Conversion Gorilla.

2. Make A Newsletter Sign Up

As well as opt-in forms that lead to landing pages, squeeze pages or sales pages, you can also have a form to sign up for updates on your blog as a newsletter style format. I would use a Thrive Leads widget to place a sign-up form on the side of the page.

This way, although someone may not want an ebook, report etc. they may be interested in the stuff you post so may sign up to be kept in the loop with new articles that you post.

3. Offer Content Upgrades

A content upgrade is where you can offer the reader something in return for consuming the blog post they are reading.

This could be as simple as offering a pdf version of the post that they can download for reading later (this works well with longer posts). But it could also be a checklist or audio/video version of the post too. The key is that it must be entirely congruent with the post they are reading.

There are a couple of tools that you can use to create mini pdfs of your blog posts and the best two are Designrr and Sqribble, but you don’t need them as you can also do it in MS Word. The software’s will give you some styling options to make your reports more stylish if that is what you want and this does help you to stand out from others just offering standard pdf reports.

You can also use Post Gopher which is a very handy tool as the reader can fill in the details in the form and Post Gopher will automatically create the pdf and email the link to the reader when it has been generated.

Content upgrades can be a really powerful but simple way to grab leads from your posts, so don’t underestimate it and try it for yourself.

4. Always Have A Call To Action

Every piece of content you write should be designed with an end goal in mind. You should always be content marketing.

Your content should always provide great value and be useful to the reader and you should guide them to look for more information from you in the form of a free gift in exchange for their email address, or, better still, in the form of a paid product or service.

Once again, the key is congruency. If the offer is related to the content they are consuming, and the content is useful to them, they are much more likely to take you up on your call to action.

Use images to make your calls to action stand out. Use tools such as Canva or Youzign to create an eye-catching image, and you can use a Thrive Leads shortcode to create a clickable image that will allow them to opt-in.

5. Create An About Me Page

One of the most widely visited pages of any website is the “About Me” page.

A good About Me page should not just be a few words about who you are, but rather a mission statement and a subtle marketing message that garners authority and trust.

When done right, this can have an indirect effect on your opt-in rate as people will have an idea about who you are, what you stand for and are more likely to trust you and accept what you say.

This is probably one of the most overlooked pages on most websites but taking a little time to craft a good About Me page can really pay off, so it is really worth the effort.

6. Make Your Site Mobile-Friendly

Did you know that over three-quarters of all Americans 18 and older now own a smartphone, and nearly 20% of smartphone owners use their mobile devices exclusively to access the internet? And outside the US, the figures may be even higher, so this is a huge source of potential traffic.

By making your website mobile-friendly, you’ll capture leads from the lucrative and ever-growing mobile internet user market and this is only going to expand, so it pays to get in now.

It is also alleged that Google penalizes sites that are not mobile-friendly, so it is definitely something to consider.

OK, there are 6 ways that you can use to get more leads from your website.

While there’s no one-size-fits-all solution when it comes to boosting website lead generation, by implementing these six simple tips you can transform a potentially under performing site into a strong, lead generating machine for your business.

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Lead Magnet 2

Lead Magnet Ideas (5 Steps To Double Your Opt-in Rate And Make Some Sales In The Process)

Lead Magnet Ideas (5 Steps To Double Your Opt-in Rate And Make Some Sales In The Process)

If you’ve been around the internet and internet marketing in particular, I am sure that you’re familiar with how lead magnets usually work – you offer your website visitors a free report or some other incentive in exchange for their name and email address and joining your list. Depending on your traffic source and the relevancy and strength of your offer, your opt-in rate could be anything from almost non-existent to 30% or more.

BUT unfortunately, there’s a problem with this approach – EVERYONE and their uncle is offering some type of incentive to get people to join their lists. And because of this, visitors have become more and more cautious about giving away their email address. Think about it; when you come across a squeeze page, do you instantly fill in your details or do you take a few seconds to weigh up the benefits that the report is offering as outweighing the loss of privacy (and signing up to receive more emails/offers) that entering your email address will bring?

So, what can you do to increase and possibly even DOUBLE your opt-in rate?

Well you need to change things up a bit and here are 5 steps to do just that:

 

Step 1:

Create a dynamite lead magnet with great information on how to do something. For example, maybe it’s a case study: “How Janis Smythe made $4,294 in 12 days using XXX technique.”

If you’re just starting out and you need a case study to use, start by using good old Google. Don’t forget to let the person know you’re doing a case study on them, if appropriate, because in this case you really should get permission first.

Or you could omit any names and fictionalize the personal details. That works, too as long as it is a legitimate case study and not made up!

Or if you can find a case study that has already been published in an article on the web, then you can use that to back up what your lead magnet is teaching (don’t forget to add a link back to the original article/case study to attribute the author if doing this).

Step 2:

Write an excellent squeeze page. Yes, you’re giving the report away, but you still need to entice people into wanting it. Focus on the benefits that the report will give to the reader and make it a no-brainer.

Step 3:

At the bottom of the page, and perhaps to the right as well, put a download button. That’s right – no opt-in form at this point, just a ‘download it now’ button.

Step 4:

Split your report into two sections. The first section is the introduction and overview. What they’ll need to do this, how much money they can make and the success they can have, and so forth. Don’t make direct promises, of course. Make sure that you follow FTC guidelines at all times and also include an earnings disclaimer on your page.

This is the “sneaky” part. The second half of the report is the payoff, the actual technique and how to do it step by step.

 

On the bottom of the first section, tell the readers that the step by step blueprint is in Part 2.

That is sneaky, right?

But it gets even better!

I love this part; place TWO links on the last page of the first section – one where they pay $17 to buy the second half of the report…

 

And a second link where they get the report for FREE in exchange for their email address.

Both links go to the same webpage.

Step 5:

Create the webpage for the second half of the report. Give them the option to pay $17 and the option to get it in exchange for their email address.

You should get extremely high opt-ins using this method and having the payment button there makes it look like they are getting an extremely good deal by giving you their email address. Psychology in action!

And oddly enough, once in a while someone will actually pay for the second half of the report. Don’t ask me why, but they do. And that’s okay too. Any revenue generated is a tidy bonus for you.

Try these 5 steps when creating your next lead magnet and see what this can do for your opt-in rate and please let me know how it goes.

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