OK, in the previous posts (Part 1, Part 2 and Part 3) we talked about the first 3 steps in the process of attracting leads to your business, namely the automation system, so you should’ve picked your autoresponder or CRM of choice and been experimenting with it, creating your lead magnet to entice readers to opt-in and give you their email address and setting up your squeeze page to show readers the free offer.
Step Four: Traffic
The three previous steps were pretty easy. Even if you create your own lead magnet from scratch, and you need time to learn how to use your autoresponder or CRM, you can complete the other three steps in a few days at most.
You might think traffic is the hardest part, but it’s actually a lot simpler than you think to get traffic! We’re going to take a look at a few of the best strategies for getting traffic, both free and paid.
As far as free traffic goes, there’s only one method that’s quick enough to generate traffic starting today, doesn’t have a hefty learning curve, and provides quality traffic that can convert: social media.
While you can still use other social networks, most of your effort should be focused on those sites that have a higher concentration of your target demographic.
We’re going to look at a few of the most popular social networks, and how you can locate your target demographic on each one in order to find out which one(s) you should concentrate on.
Locating your target demographic on Facebook is relatively simple. Begin by searching for a topic related to your niche and find pages and groups that fit your niche.
For example, if you are offering a dog walking service, you’d want to search for things like groups for pet owners in your city or state.
Find out how many people are in those groups, and how many groups there are. This will give you a rough idea of how many people you can reach on Facebook.
Otherwise, you should be able to pipe in if people happen to ask about dog walking services.
You can also start your own group, which is your best option. This will give you a source of traffic you can turn into leads anytime.
You should also start a Facebook page for your business, and you can even include a link to your squeeze page on your Facebook page.
Pinterest is like an online corkboard. You can have multiple “boards”, and then pin images with links, sort of like bookmarking a page.
You can find out how popular your niche is on Pinterest by performing a search, and then clicking “Boards” to find out how many people have boards related to your niche AND how many followers those boards have.
You can also search pins for the niche and see how many repins each one has. This will let you know how interested people are.
You’ll need to have some interesting content to pin, so it’s a good idea to have a blog or website that you use to post content related to your field.
For example, you could have a dog care blog for your dog walking service and post useful information for pet owners.
One important thing to note is that Pinterest is heavily imaged-based, so you’ll need good images to pin that relate to your article.
For example, if you’ve posted an article called “5 Tips for Housebreaking Your Puppy”, you’d want to include a photo of a dog being trained, or something related to housebreaking a puppy, and have the title of your article on the image.
If you take a look at Pinterest, you’ll see that most images are taller than they are wide. That’s because they take up the most screen real estate since images are constrained by width but have much more space to expand lengthwise. Thus, try to make sure your images follow the same format.
Instagram is a great platform for visual content, and you can get a lot of traffic from it, especially if your business is related to fashion, beauty, art, lifestyle, food and cooking, crafts, or other topics that are popular.
This will show you how many posts are currently on the site using that phrase, as well as lots of related phrases.
For example, when I search for “dogs”, I see millions of posts with such hashtags as #dogsofinstagram, #dogs, #dogstagram, and #dogsitting.
You can also click the “People” tab and click some of the top profiles to see how many followers they have. This is another good indicator of interest in your topic.
There are three important steps to getting traffic from Instagram:
- Fill out your profile and include a link to your website or squeeze page there. Make sure to choose an interesting photo of either yourself or something related to your niche for your profile picture. And include that link because you can’t include links in the descriptions of your individual posts! (Just tell people to check your profile for a link.)
- Post often. Instagram posts scroll by and are gone quickly if someone is following a lot of profiles, so the best way to get seen is to post as often as possible. Don’t spam! Just a few posts a day is fine, but spread them out every few hours. And don’t forget to add at least 5 relevant hashtags to every post!
- Follow people who are related to your niche. Many will follow you back, and others will find and follow you from those people’s profiles. It’s a good idea to follow at least 20 new accounts each day, which you can find easily through the search function and referrals from other people. Stick mostly to following accounts related to your niche, because you want qualified leads, not just a high follower count!
Other Social Networks
There are other social networks that can be effective, too, depending on your market. I suggest giving each of these a try to see how they do for your particular market, but you might want to concentrate your efforts on the other sites we’ve talked about earlier in this chapter.
I don’t recommend using paid ads until you’ve thrown a good amount of free traffic at your squeeze page for a while and tested conversion rates.
Once you’re happy with how your page is converting, you can start sending some paid traffic to it.
Let’s look at some of the most effective paid ad platforms. These are generally the most profitable, but they may not work for all niches equally, so be sure to track your conversions carefully, tweak ads as needed, and kill any ads that aren’t performing.
Facebook is generally considered one of the best advertising platforms, because ads are typically affordable and convert well. This is mainly because of how well they are able to target ads to the appropriate parties.
Remember when we talked about how important it is to get qualified leads? Facebook is brilliant for that, because they have incredibly advanced targeting options.
Sticking with our example of using a local dog walking business, you can target people in your city, or surrounding cities, AND who are dog owners. You can seriously get THAT specific!
When you create your ad, pay attention to the type of ad you’re creating. The regular newsfeed and mobile newsfeed formats are considered the most profitable.
Keep in mind that the price you pay for your ads on Facebook is heavily based on your CTR (click-thru rate), so it’s important to design the most effective ad possible.
Facebook has a great guide to help you get started:
Bing’s ad platform isn’t nearly as competitive as many others, because they have much less traffic than Google, Facebook, and some other platforms.
However, you can still get a lot of traffic at a very low price, because the lower competition means you can actually get more traffic than you could at the more competitive sites because in many instances you could be the only advertiser in a genre.
Bing has a lot of training if you’re not familiar with the platform:
Other Ad Platforms
There are platforms you can explore as well, such as YouTube, Pinterest, Twitter, Instagram, Google AdWords, and many others.
But these can be a little trickier to master than the other three platforms we discussed, as they are either more expensive, more competitive, or harder to master.
Well, I hope you’ve enjoyed this 4-part series on lead generation strategies for your business. Now go and put it into action. If you want the whole series in a handy pdf that you can download and refer to at your convenience, you can do that here.
And don’t forget, if you want to know more about building your list of leads, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊