Affiliate Marketing1st JanuaryBy Jason Daly
In today’s world, video marketing is more important than ever for affiliate marketers. With the rise of social media and the ever-changing landscape of the internet, video marketing provides affiliate marketers with a unique opportunity to reach out to their target audience.
By creating engaging and informative videos, affiliate marketers can build trust and credibility with their audience, which can lead to more sales and conversions. Additionally, video marketing can help affiliate marketers to stand out from the competition and attract more attention to their products and services.
If you’re not already using video marketing to promote your affiliate business, now is the time to start. With the right strategy, video marketing can be a powerful tool to help you reach your goals.
The Benefits Of Video Marketing For Affiliate MarketersThe Best Ways To Use Video Marketing To Promote Affiliate ProductsTips For Creating Effective Video Content For Affiliate MarketingThe Best Times To Post Video Content For Maximum ImpactHow To Measure The Success Of Your Video Marketing CampaignConclusion
As an affiliate marketer, you are always looking for new and innovative ways to promote your products and services. Video marketing is one of the most effective and powerful tools available to you. Here are some of the top benefits of using video marketing to promote your affiliate products and services:
1. Increased Engagement
When you use video to promote your affiliate products and services, you are able to increase engagement with your target audience. Videos are more engaging than other forms of content, such as blog posts or articles. This means that your target audience is more likely to watch your videos, which leads to more sales and conversions.
2. Reach a Wide Audience
Another great benefit of video marketing is that you can reach a wide audience with your videos. You can upload your videos to YouTube, which is the second largest search engine in the world. This gives you the opportunity to reach a large number of people who are interested in your products and services.
3. Boost Your Search Engine Rankings
When you use video marketing to promote your affiliate products and services, you can also boost your search engine rankings. This is because Google and other search engines love videos. When you include videos on your website or blog, you are more likely to rank higher in the search results. This means that more people will find your website, which leads to more sales and conversions.
4. Enhance Your Brand
When you use video marketing to promote your affiliate products and services, you can enhance your brand. Videos allow you to show your personality and build trust with your target audience. This leads to more people wanting to do business with you, which leads to more sales and conversions.
5. Generate More Leads
Another great benefit of video marketing is that you can generate more leads with your videos. You can include a call to action at the end of your videos, which encourages your viewers to take action. This could be signing up for your email list, visiting your website, or making a purchase.
6. Increase Your Sales
Finally, video marketing can help you increase your sales. When you use video to promote your affiliate products and services, you are more likely to make more sales. This is because people are more likely to buy from someone they trust and who has a personal connection with them.
As you can see, there are many benefits of using video marketing to promote your affiliate products and services. If you are not using video marketing, you are missing out on a great opportunity to boost your business.
As an affiliate marketer, you know the importance of promoting your products through every possible channel. You also know that the competition is fierce, and that you need to stand out in order to succeed.
Video is one of the most powerful tools at your disposal, and when used correctly, it can help you boost your sales and conversions significantly.
In this next section, we’ll share with you some of the best ways to use video marketing to promote affiliate products.
1. Use Product Videos
One of the best ways to use video to promote your affiliate products is to create product videos.
Product videos are short, informative videos that highlight the features and benefits of your products. They’re an excellent way to showcase your products in a way that is both engaging and informative.
When creating product videos, be sure to focus on the key selling points of your products. What makes them unique? What are their most important features?
Answer these questions in your videos, and you’ll be sure to engage your viewers and convince them to buy your products.
2. Use Educational Videos
Another great way to use video to promote your affiliate products is to create educational videos.
Educational videos are designed to help your viewers understand your products better. They can be used to teach your audience about the features of your products, how to use them, and even why they need them.
When creating educational videos, be sure to make them interesting and informative. Use a natural, conversational tone, and avoid sounding like a sales pitch.
If your videos are helpful and informative, your viewers will be more likely to trust you and buy your products.
3. Use Review Videos
Review videos are another great way to promote your affiliate products.
Review videos are short videos in which you review a product and give your honest opinion. These videos can be incredibly effective in convincing your viewers to buy a product.
When creating review videos, be sure to be honest and objective. Don’t try to sell your viewers on a product, simply give your honest opinion and let them decide for themselves.
If you’re transparent and objective in your review videos, your viewers will appreciate it and be more likely to buy the products you recommend.
4. Use Testimonial Videos
Testimonial videos are another excellent way to promote your affiliate products.
Testimonial videos are short videos in which satisfied customers talk about their experience with your products. These videos can be incredibly effective in convincing your viewers to buy your products.
When creating testimonial videos, be sure to choose satisfied customers who are willing to speak positively about your products. Also, be sure to get their permission before using their testimonials in your videos.
If you use testimonial videos effectively, you’ll be able to showcase your products in a positive light and boost your sales significantly.
5. Use Live Videos
Live videos are another great way to promote your affiliate products.
Live videos are unedited, unscripted videos that are streamed live. These videos can be used to give your viewers a behind-the-scenes look at your business, or to answer their questions in real-time.
When using live videos to promote your affiliate products, be sure to keep them short and to the point. Also, be sure to interact with your viewers and answer their questions as best you can.
If you use live videos effectively, you’ll be able to connect with your viewers in a more personal way and boost your sales significantly.
These are just a few of the best ways to use video marketing to promote your affiliate products. If you use these techniques, you’ll be sure to engage your viewers and boost your sales significantly.
Here are 7 things to bear in mind when creating your affiliate marketing videos.
1. Plan your video content in advance
Many people struggle with how to plan their video content in advance, in order to make the most of their investment.
The first step is to understand your goals. What do you want to achieve with your video content? Once you know this, you can start to plan out the type of content that will help you achieve those goals.
Not all video content is created equal. There are different types of videos that can be used for different purposes. For example, a product demonstration video will be very different from a brand awareness video.
Once you know what type of video you want to create, you can start to plan the details. What is the story you want to tell? What is the message you want to communicate? What are the visuals you want to use?
All of these details need to be planned in advance in order to create a video that is effective and engaging. Planning your video content in advance will help you save time and money in the long run and ensure that your videos are successful.
2. Keep your videos short and to the point
Are you looking to create videos that are both informative and entertaining? If so, then you need to make sure that your videos are short and to the point. The last thing you want is for your viewers to get bored and click away before they even finish watching your video.
So, how do you make sure that your videos are both short and to the point? Here are a few tips:
Start with a strong hook. You need to catch your viewer’s attention from the very beginning. If you can hook them in, they’ll be more likely to stick around until the end. Start with something interesting or surprising that will make them want to know more.Keep it concise. Get to the point quickly and don’t waste time with filler content. Your viewers will appreciate your videos more if they’re short and to the point.Make it visually appealing. Use engaging visuals to hold your viewer’s attention. Whether it’s through graphics, animation, or simply using creative filming techniques, make sure your videos look great.Use effective editing. Edit your videos so that they flow well and don’t include any unnecessary scenes. This will help keep your videos short and to the point.Add value. Your videos should offer something of value to your viewers. Whether it’s information, entertainment, or both, make sure your videos are worth watching.
By following these tips, you can create videos that are both short and to the point. Keep your viewers engaged and entertained, and you’ll be sure to create videos that are successful.
3. Use engaging visuals and graphics
It’s no secret that people are visual creatures. We are hardwired to pay attention to things that are visually stimulating, which is why using engaging visuals and graphics is such an important part of creating video content that people will actually want to read.
When it comes to using visuals in your content, there are a few things to keep in mind.
First, make sure that the visuals you use are actually relevant to the topic at hand. There’s nothing worse than seeing a random graphic that has nothing to do with the rest of the video.
Second, don’t be afraid to get creative with your visuals. People are used to seeing traditional images like photos and illustrations, but you can also use things like infographics and charts to add some visual interest.
Finally, remember that less is often more when it comes to visuals. You don’t want to overwhelm your readers with too many images, so pick a few key visuals that really help to illustrate your points and use them sparingly throughout your video.
If you keep these things in mind, you can use visuals to take your video content from good to great!
4. Use keyword-rich titles and descriptions
It’s no secret that keywords are important for SEO. But did you know that they’re also important for your videos? That’s right—using keyword-rich titles and descriptions for your videos can help you rank higher in search results and get more views and clicks.
Why are keywords important for videos?
Just like with written content, keywords help users find your videos in search engines. When you use relevant keywords in your titles and descriptions, you’re more likely to show up in search results for those terms. And the more views and clicks you get, the higher you’ll rank in search results.
How can you use keywords in your videos?
There are a few different ways to use keywords in your videos. First, you can use them in your titles. Make sure your titles are descriptive and include the main keyword or phrase you want to rank for. For example, if you’re a wedding photographer, you might title your video, “How to Choose the Perfect Wedding Photographer.”
You can also use keywords in your video descriptions. Write a short, keyword-rich description for each of your videos. Include a call to action, like “Click here to learn more about wedding photography.”
Finally, you can use keywords when you upload your videos to YouTube. In the “Tags” section, include a few relevant keywords for your video. This will help YouTube match your video with the right searches.
Keywords are a powerful tool for getting more views and clicks on your videos. Use them in your titles, descriptions, and tags to help users find your content and rank higher in search results.
5. Promote your videos on social media
When you have created your video, you want people to watch it. But how do you get people to actually see your videos?
One way is to promote your videos on social media.
This can be a great way to get more views, because you can tap into the huge audiences that are already using social media.
Plus, when you promote your videos on social media, you can choose to target specific audiences. For example, you can target people who are interested in the same topics as your videos.
Here are some tips for promoting your videos on social media:
Use attractive thumbnails. When you upload your videos to social media, make sure to use an attractive thumbnail. This is the image that people will see when they scroll through their feed, so make sure it’s something that will grab their attention.Use engaging titles. Your title is what will make people actually click on your video. So make sure it’s something that’s interesting and engaging.Use hashtags. Hashtags are a great way to get your videos seen by more people. When you use relevant hashtags, your videos will show up in the search results when people search for those keywords.Share your videos on multiple platforms. Don’t just stick to one social media platform. Share your videos on as many platforms as possible. This will help you reach a wider audience.Promote your videos regularly. Don’t just promote your videos once and then forget about them. Make sure to promote your videos regularly, especially when you first upload them.
Promoting your videos on social media is a great way to get more views. Just make sure to use attractive thumbnails, engaging titles, and relevant hashtags. And don’t forget to share your videos on multiple platforms and promote them regularly.
6. Analyze your video performance regularly
If you’re serious about your video marketing efforts, you need to be analyzing your video performance on a regular basis. Only by doing so can you hope to improve your results over time.
There are a number of different metrics you can track, but some of the most important ones include:
Views: How many people have watched your video?Engagement: How long are people watching your video for, on average?Shares: How often is your video being shared?Comments: What are people saying about your video?Click-through rate: If your video is embedded on a website or blog, how often are people clicking through to watch it?
These are just a few of the most important metrics to track. You may also want to track other things, depending on your specific goals.
Tracking your video performance is only half the battle. Once you have the data, you need to actually do something with it. Use it to improve your future videos.
If you’re not getting the results you want, don’t be afraid to experiment. Try different things and see what works best for your audience.
Video marketing is a powerful tool, but it’s not a magic bullet. You need to put in the work to make it successful. But if you do, the rewards can be great.
As a marketer, you always want to be where your audience is. And these days, that means being on social media. But with so many platforms and so much content to create, it can be tough to know where to start.
One of the best ways to connect with your audience is through video. But with so many different platforms and so many different ways to use video, it can be tough to know where to start.
Here’s a quick guide to the best times to post video content for maximum impact:
1. Facebook
According to recent studies, the best time to post video content on Facebook is between 1:00 and 4:00 p.m. This is because this is when people are most likely to be scrolling through their News Feeds.
2. Instagram
Instagram is a bit different than other social media platforms when it comes to video. That’s because you can’t post directly to your feed. Instead, you have to post to your Stories.
The best time to post video content on Instagram is between 9:00 a.m. and 11:00 a.m. This is because this is when people are most likely to be checking their Stories.
3. Twitter
Twitter is a great platform for video content. But because it’s a news platform, the best time to post is during peak hours. That means posting between 9:00 a.m. and 3:00 p.m.
4. YouTube
YouTube is the perfect platform for longer videos. And because people are most likely to be watching videos during the evening hours, the best time to post is between 7:00 p.m. and 9:00 p.m.
5. Snapchat
Snapchat is a great platform for behind-the-scenes content and quick videos. The best time to post on Snapchat is between 9:00 p.m. and 11:00 p.m. This is because this is when people are most likely to be using the app.
These are just a few of the best times to post video content for maximum impact. But keep in mind that the best time to post will vary depending on your audience and your goals. So experiment and see what works best for you.
If you’re using video as part of your marketing strategy, you need to make sure you’re measuring the success of your campaigns. Otherwise, you won’t know what’s working and what’s not.
Here are five key metrics you should track to measure the success of your video marketing campaigns:
1. Views
This is the most basic metric, but it’s still important. After all, if no one is watching your videos, they’re not going to be effective.
Keep track of how many people are viewing your videos. This includes both organic views (from people who find your videos on their own) and paid views (from people who see your videos because you’ve paid to promote them).
2. Engagement
Views are one thing, but you also need to track engagement. This metric measures how much people are interacting with your videos.
There are a few different ways to track engagement. One is to look at the average watch time for your videos. This will tell you how long people are watching your videos, on average.
Another way to measure engagement is to look at the number of comments, likes, and shares your videos are getting. The more people are talking about and sharing your videos, the more engaged they are.
3. Leads
If you’re using video as part of your lead generation strategy, you need to track the number of leads you’re getting from your videos.
There are a few different ways to do this. One is to add a call-to-action (CTA) at the end of your videos. This could be a link to a landing page where people can sign up for your email list.
Another way to track leads is to use a tracking link. This is a special link that you use in your videos that allows you to track how many people click through to your website.
4. Sales
If you’re selling products or services, you need to track the number of sales you’re getting from your videos.
This metric is important because it shows you whether or not your videos are actually driving conversions.
There are a few different ways to track sales. One is to use a unique coupon code for each video. This code can be redeemed at checkout, allowing you to track how many sales are coming from each video.
Another way to track sales is to use a tracking link. This is a special link that you use in your videos that allows you to track how many people click through to your website and make a purchase.
5. ROI
Finally, you need to track your return on investment (ROI). This metric measures how much money you’re making for each dollar you spend on your video marketing campaign.
To calculate your ROI, divide your total revenue by your total costs. This will give you a percentage that you can use to compare the success of different video marketing campaigns.
If you’re not tracking these metrics, you won’t be able to measure the success of your video marketing campaigns. Make sure you’re tracking the right metrics so you can optimize your campaigns and get the most out of your video marketing budget.
As an affiliate marketer, video marketing is an important tool that you can use to promote your products and services. By creating engaging and informative videos, you can reach a wider audience and increase your chances of making sales.
In addition, video marketing can help you build trust and credibility with your audience. When done correctly, video marketing can be a powerful way to grow your business.
If you want to know more about video marketing, check out the Video Marketing Insider, as this covers everything you will need to know about video marketing.
Or check out the Featured Resource below for a free detailed guide on how to get started with YouTube the right way; download, read it and take action 
In the old days, just about everything online was based on text and images. It wasn’t because people weren’t interested in watching video; it was simply a matter of the slow streaming and download speeds that were common at the time made them virtually impossible to watch without the dreaded buffering ruining the experience.
It could take several hours to download a single movie, or 10-20 minutes to download a music video and the vast majority of people just don’t have the patience to wait that long.
These days, smooth streaming is possible in many areas of the world because download speeds are getting faster all the time. It’s now possible to stream full HD videos with little to no buffering in a large portion of the world.
Now that internet speeds have made this possible, video has quickly taken over as the type of media that most people prefer to consume online.
Even websites which previously focused primarily on text or image content have now moved toward video, including Facebook, Twitter, Instagram, and more.
You may be wondering if video could even be helpful for your business.
Perhaps you’re in a market that doesn’t usually make use of videos often but does that mean that you should ignore it?
Absolutely not, and it may just make you stand out from your competitors if there is a lack of video in your niche.
The truth is, just about any market you can think of can benefit from the use of videos.
For example, think about a local paint contractor. You might think the company would have no use for video, but this is one way such a company could actually stand out from the crowd.
Most people in similar businesses just post photos of their work on their websites and social media, but videos could increase their business in many ways.
For example, using videos could:
Almost any type of website can benefit from the use of video.
Restaurants can use it to show the sizzle of the steaks they serve. Professionals who offer a service can use it to demonstrate their abilities.
Retail websites can show how well their products work, or how high the quality of their material is. Tutorial websites can create lessons that make it easier for students to learn.
Videos can enhance nearly every site, but a lot of people are worried that it’s too hard to create videos.
However, that simply isn’t the case any more. You can use basic tools which are free or very cheap, such as Screencast-o-matic to record basic videos.
And if you have a webcam, you can record both your screen and yourself at the same time.
In fact, these days creating simple videos is not much harder than sending an email or posting on a blog. If you already have a blog or website, you are definitely capable of making videos.
There are plenty of services that make it easy to create videos, including:
Animoto >> warr.us/Animoto
Vidnami (Content Samurai) >> warr.us/ContentSamurai
Rocketium >> warr.us/Rocketium
Doodly >> warr.us/Doodly
These services will have you cranking out all sorts of videos from sexy animated videos to doodle and whiteboard videos in next to no time at all.
And you will probably want to edit videos too and this is where Camtasia comes in.
Camtasia is a very powerful and user-friendly tool to make editing you videos a cinch.
And if you want to master Camtasia, you should really take a look at Camtasia Mastery as it is an incredibly comprehensive video training course taking you through all the editing options and tricks to make the most out of Camtasia.
Finally, let’s look at some ways to use videos profitably — how to really make the most out of your videos.
Here are a few great ideas for ways to incorporate video onto your websites:
The best way to use video is explained in a fantastic training called Video Marketing Insider and this is quite simply the best course on video marketing that I know and the creator is constantly adding and updating the content.
Plus you also get access to a number of softwares when you sign up so I suggest you check out Video Marketing Insider as soon as possible.
If you want to dive a bit deeper, then there are another couple of posts that you may find useful which cover the benefits of video in marketing in more detail and you can find part 1 here and part 2 here.
OK, there you have it. A quick overview of why you should be using video in your business and a few tips on how to incorporate them. Now get recording…
Businesses need video marketing in their arsenal and key to this is developing a strong video marketing strategy.
This idea isn’t new but what has significantly changed over the past couple of years is how important video has become on every platform and channel. It’s no longer just one piece of your overall plan. Video needs to play a central role in your outreach and campaign efforts.
Let’s be honest; video is here, and it’s here to stay. Facebook itself has predicted that the platform will be all video in less than five years. And while it’s still important to maintain a focus on optimizing your content for Google, you’re seriously missing out if you’re not considering how to get found on the world’s second largest search engine — YouTube.
Video has been an important part of digital marketing for a number of years now, but it’s amazing how much it has changed and evolved over the last 2-3 years. From basic animations and “talking-head” videos to new live streaming and social media formats, there are so many ways to embrace video within your digital marketing strategy.
So, what does video marketing look like in 2018 and beyond? And what is the best way to approach your video marketing strategy in 2018 and beyond?
Take a look at these stats:
It is obvious from these stats that video marketing is here to stay so the next question you should be asking is:
Now that you know how important video is to the sales process, let’s look at how you can incorporate video into your marketing strategy for the foreseeable future.
Here are some of the best ways of using video and the best types to use to maximize effectiveness.
Live video rightly deserves to be at the top of this list as it continues to grow in popularity, and we believe this new trend is here to stay. For brands, live videos offer the following advantages:
Video formats are always changing, affecting all aspects of design and production. While videos used to be all done in landscape mode, the advances in phone and tablet technology have changed the way we think. More brands are creating vertical videos from the start and the focus is definitely shifting to “mobile-first” or “mobile-friendly.” However, the more popular solution at the moment is square videos. This format occupies 78% more space in the Facebook News section, leading to more engagement.
But with the emergence of Instagram Stories and Instagram TV (IGTV), there is an increasing requirement to start producing more vertical videos.
Basically, mobile is growing and you need to think “mobile” when producing any type of video content, especially for the social media networks.
Product and services videos can be a powerful tool, but videos are flexible enough to have many other uses, such as e-learning. Such training can be used to monetize your videos and help you transmit information to customers or prospects in a clear, visual way.
Many information products used to be simple pdf type reports or eBooks, but video training is becoming increasingly popular as most people prefer to watch rather than read.
These can be simple PowerPoint/Keynote presentation style videos, talking head videos or screen capture videos.
You can even use videos for in-house training for employees or integrate training and marketing by offering up a valuable video to users who submit their contact information. There are countless uses for video limited only by your imagination.
Using paid media can be a big jump for solo entrepreneurs and small business with a limited budget.
But the rewards can be huge.
Done correctly, paid and sponsored videos can be highly profitable on social platforms such as Facebook and YouTube. You can even partner with YouTubers and other influencers to boost your content.
To maximize ROI, carefully measure your results and make edits when necessary. Tracking and testing is critical to your success with paid media, so get tracking in place BEFORE you start paying for advertising.
360-degree videos are becoming increasingly popular as a way to show destinations, experiences and products in an interesting way. On top of that, case studies conducted by Magnifyre and Google suggest that people engage more with 360-degree videos.
Many modern mobile devices allow you to capture 360-degree videos so give them a shot.
Showcase how your product works — whether that’s taking viewers on a tour of your software and its particular uses or unboxing and putting a physical product to the test.
This works great with affiliate products. You can show your viewers inside the product, outline and show the pros and cons and then make your recommendations so they can make an informed decision.
This is great for building trust IF you are honestly reviewing products with the buyer in mind and not just out for the commission; always put your prospects first.
Brand videos are typically distributed as a part of a larger advertising campaign, showcasing the company’s high-level vision, mission, or products and services.
The goal of brand videos is to build awareness around your company and attract your target audience.
Combining this with paid advertising to increase awareness about you and what you have to offer is a cheap way to increase your exposure.
Getting internal experts or thought leaders in your industry to do short interviews on camera is a great way to build trust and authority with your target audience.
Find the influencers in your industry or those with a different point of view and get these discussions in front of your audience.
It can feel a bit intimidating to approach these people, but what is the worst that can happen? They say “No!” But what if they said “Yes?!”
How-to videos can be used to teach your audience something new or build the foundational knowledge they’ll need to better understand your business and solutions.
This type of content is great for building trust and positioning you as an expert in your niche and is a very popular type of video to create.
This type of video is used to help your audience better understand why they need your product or service.
Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
This is why these types work well in VSL’s (Video Sales Letters).
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or an intangible service or product.
They are also different to many other types of video so will tend to stand out.
Many explainer videos used as VSL’s are animated or doodled in this way for this very reason although as they have become more popular, their efficacy as a sales tool depreciates.
Your prospects want to know that your product will solve their specific problem, and one of the best ways to showcase this and build trust is by creating case study videos that feature your happy and loyal customers.
These are your best advocates. Get them on-camera describing their challenges and how your company helped them meet their goals.
Social proof is increasingly important so using these types of testimonials goes a long way.
In the same way you use other types of content (such as email campaigns) to move your audience along the buyer’s journey from awareness, to consideration, to decision, you can also do this with video.
Facebook and other platforms now allow you to build custom audiences based on behaviors, allowing you to also retarget based on the same.
This way you can target people who have watched a certain amount of your video to create highly targeted audiences that you can advertise to.
As far as structuring your videos is concerned, you need to think about the overall objective.
Are you just using it to increase brand awareness, or are you hoping to monetize it by reviewing/promoting either your own or affiliate products?
You also need to decide on what type of video you are going to create. Will it be a presentation style video? In that case you can use PowerPoint, Keynote or Google Slides.
Animated videos can be done quickly using tools like Explaindio
Doodle videos can be done quickly using tools like Doodly
If you want to create really cool-looking Buzzfeed style videos, the best options are Content Samurai and Rocketium.
They are both good and although Rocketium has more customization options, I prefer Content Samurai as it is really quick to create great looking videos in minutes.
All videos should have an introduction, followed by a call-to-action.
Then you transition into the main part of the video where you are sharing the information you have promised.
Make this good content that people would be willing to pay for!
You can have calls-to-action during this part of the video if you want, but certainly when you transition into the end of your video, you definitely want another call-to-action followed by your outro; don’t overcomplicate it.
It isn’t difficult to structure a good quality video and the more you do it, the better you’ll get!
Once you have the video created, you will need to edit it, and this is where Camtasia come in. This tool is fantastic; you can add intros, outros, lower thirds, alpha animations, text boxes, quizzes and so much more, but you will need to learn how to use it effectively and you can do that here
If you do want to sex up your videos by adding logo stingers, intros/outros, lower thirds and overlays, I highly recommend checking out Viddyoze as it is an amazing application.
OK, so now you have gone through all this and decided to create your amazing video. Now you need to decide on a strategy to market it.
Now that you know what video creation and marketing looks like in 2018, here’s how you can begin to develop your strategy.
Here are 4 steps that you can use to build out a video marketing strategy for your business.
To make sure your videos connect with your customers, you need to be sure that you’re targeting the right message to the right audience.
To do so, you’ll need to take the time to find these consumer insights before creating your video.
While text can be easily rewritten, videos take a lot more resources to be re-done. It’s best to try and get them right the first time.
Make sure that your messages match your brand voice in every instance.
This is a step that many new marketers skip over, but it is incredibly important that you know who you are going to be talking to, so DON’T skip it!
Next, you’ll need to create measurable goals and KPIs for your video campaign. Without goals, you can’t calculate ROI and prove that your videos are working.
To learn what works well for your audience, perform some A/B tests, then determine what “good” looks like for your brand.
Constantly monitor your stats and keep testing and tweaking to ensure that your videos are optimized as much as they can be.
There are many platforms where you can “host” your video, including Facebook, Snapchat, LinkedIn, YouTube, e-publications, etc.
You’ll need to research where your audience spends time and which platform is the best fit for the tone of your message; this is tightly linked to step 1!
Some content platforms are better for short-term campaign videos, while others are better for live videos. Still others (like YouTube) are best for longer videos that you want to have some staying power.
Make sure that your video is easily recognizable with visual-striking branding, then tell a story that matches your goals and your brand.
Having attractive thumbnails and enticing headlines are a key factor in whether someone will click on your video if/when they find it.
You can choose to create your video in-house or work with an external agency to build them for you if you have the budget.
You will be able to create in-house videos quicker and it is easier to edit them later if required, while external videos ensure your content looks professional and appeals to your audience. In-house videos are typically more cost-effective, though they do take a fair amount of time.
Now, if you want to learn all about video marketing, including setting up your YouTube channel correctly, optimizing your video/thumbnail etc. and all about using video ads then you really need to take a look at Video Marketing Insider (VMI) as it is an incredibly deep course and you will become a better marketer for it.
There are also a number of software’s included which are exclusive to members which can make your video marketing efforts easier and more effective.
But hopefully reading this has encouraged you to get started, and by using tools such as PowerPoint/Keynote/Google Slides, Content Samurai and Rocketium, you don’t need to appear on camera at all so that hurdle is easily overcome.
Video is here to stay, so grab your piece of the action today and see your marketing efforts become even more successful by leveraging the power of video.
As I said in my last post, you simply MUST be using video in your marketing because if you’re not using video yet, you’re losing customers, clients and revenue.
So how can you use more video in your business? And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
Here are five more tips to get you started in the right direction:
Here are a few tips for doing just that:
If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.
Enable embedding on your video to increase the likelihood of receiving inbound links.
Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how https://developers.google.com/webmasters/videosearch/sitemaps
Use tags for the relevant keywords. Write full descriptions and add a unique title.
Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful.
Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it.
Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.
Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product.
Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire.
Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product.
Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product.
Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.
Just remember that your videos should be 90-95% great content and just 5-10% sales.
Video is incredibly powerful so any page that uses video well should convert better.
Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.
The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer and try to inject a little humor.
Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.
I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers.
And his sales are through the roof. Why? Because people love him and trust him.
So, there are 5 more “secrets” to make your video marketing more profitable. Now you have 10 of these secrets to boost your video marketing efforts, so go out and get video marketing.
And don’t forget to check out Video Marketing Insider:
When I thought about writing this article, I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet.
So how can you use more video in your business?
And how can you make those videos perform as well as possible in getting your viewers to take action?
By the way, if you want to learn ALL about video marketing, you really need to look at Video Marketing Insider. It is the best course I have ever found encompassing all things related to video marketing, and the creator really supports his stuff and has already added more to the training as well as some exclusive software. Check it out here: warr.us/VMI
And if you want to learn how to use the power of Camtasia to really make your videos pop then take a look at this video here (don’t worry, it is free! 🙂
Here are five tips to get you started in the right direction:
Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely.
Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices. It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time. But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors?
I guarantee those videos will be watched and shared among the chiropractic community. You’ll establish massive credibility. And of course, you can politely refer them to your website at the end of each video.
These videos won’t sell your course for you. But what they will do is make it far easier to get the sale.
Think of it as romancing the client…
First you take them out on a date or two or three…
And THEN you close the sale.
Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.
One stat says that 20% of viewers will click away from a video within the first 10 seconds. Now you’ve got to ask yourself – why would they do that? They came to watch something, yet they leave almost immediately.
There could be a few reasons:
Think about movies back in the 50’s, 60’s and even 70’s – they all had long boring intros filled with lots of credits and no action.
When it comes to writing fiction, teachers often tell their students to lop off the first page or two, because they’re usually full of long, boring intro stuff to set up the first scene. But when you lop that off and start with the action, BOOM – the reader is captivated.
Videos are the same way. Start with the good stuff and let it just get better from there.
Your video might be to inform and instruct, but that doesn’t mean you have to sound like a boring, stuffy college professor.
Find ways to inject fun and humor into your presentations. This doesn’t mean to inject knock-knock jokes that have nothing to do with the topic at hand. Instead, find the humor in what you’re teaching or talking about. It’s always there, you just need to look for it.
Now I know that when you get in front of a camera if you’re like most people you get nervous. And when you get nervous, you might not be able to find the humor in anything, except perhaps your own nervousness.
Three things I can tell you – if you practice beforehand in front of a friend, you’ll be surprised at the funny things that come to mind. Go ahead and try your humor on your friend and listen to their feedback. They’ll tell you which one’s parts and which to leave out.
Second, when you’re filming, continue to think of the camera as your friend. You’re just having a friendly conversation, regardless of whether it’s you on camera or you’re using slides.
Third, have fun. If you’re having fun, then the viewer will likely have fun as well.
No one really likes someone who is perfect, or even someone who comes across as perfect. That’s why it’s okay to make mistakes on camera.
If you are nervous or if you do something wrong, just acknowledge it and move on. For example, you drop something you were showing the viewer. Laugh, pick it up, make a joke about your nerves or your butterfingers or whatever, and move on.
It’s a funny thing when we admit to the audience that we’re human and we can laugh at our own foibles – the audience begins to like us more, and they root for us, too. I even know people who purposely make a mistake or do something clumsy, just so they can get the audience on their side.
It’s a truly effective technique when done right.
As an extension of the last point, use yourself as an example of what not to do. Let’s say you’re teaching dating tips. You want to tell the viewers what not to do.
Instead of saying, “You should never, ever do this or that because it just annoys the other person,” say this:
“I was once on a date and I made the dumbest mistake possible. What happened was…”
And then go on to tell a story about yourself doing something stupid or wrong or whatever. Notice that now instead of lecturing the viewer, you are sharing a valuable story about how you goofed up.
This does a couple of things…
It teaches the viewer in a way they will remember, because people remember stories much better than lessons. And it’s yet another opportunity to show just how human you are and make the audience like you even more.
So, there are 5 secrets to make your video marketing more profitable. I will do a follow-up with 5 more “secrets” so until then, go out and get video marketing.
And don’t forget to check out Video Marketing Insider:
