5 Even More Powerful Content Marketing Secrets
As I stated in my previous 2 posts, there is no single magic trick that will skyrocket your blog’s growth overnight. But fortunately for you, there are a lot of little things you can do, that when combined, will lead to steady continuous growth – the kind of growth that seems to take on a life of its own. In this final post in this series I will give you 5 more powerful content marketing secrets so you now have 15 tips that you can use to make the most of your content marketing strategy. If you want to take a look at the other 10 secrets you can find them here and here.
OK, without further ado, here are content marketing secrets 11-15.
11: Build Real Relationships with Your Fellow Marketers
Your fellow bloggers and marketers have the ability to send vast amounts of traffic to your blog. But before this will happen, you’ve first got to build real relationships with them.
This means reaching out and connecting without expectation of receiving anything.
Think of it as making friends because that’s exactly what it is.
If and when they later send you traffic, cool. But in the beginning, focus solely on building the friendship.
So how do you go about becoming friends? Here are a few tips…
- Follow them on social media
- Engage their content on social media with likes and comments
- Share their content on social media
- Leave valuable comments on their blog posts
- Subscribe to their newsletter
- Ask them how you can help them with whatever they’re doing at the moment. For example, you see a blogger talking about their latest product they’re creating and you’re a whiz at video editing – ask if you can help them edit their videos. Yes, for free.
- Do interviews with them for your own blogposts, podcasts, products, etc.
- Buy their stuff and let them know you bought it
- Meet them on Skype, or for coffee, or at a conference
12: Open A Twitter Account, Connect It To Your Website And Get 1,000 Followers Fast
If you don’t already have a Twitter account, go ahead and get one for your blog.
Then focus on getting 1000+ followers in the first week or so. The key here of course is to get targeted followers, not just anybody. You want folks interested in your niche.
You already know who your target audience is. Now make a list of Twitter accounts they are likely to be following.
You can either find the Twitter accounts of your competitors to see who is following them.
Or you can do keyword-based targeting using an app such as: http://narrow.io/, https://statusbrew.com/ or https://www.crowdfireapp.com.
Use the ‘copy followers’ menu to add the Twitter accounts from your list. Follow those people who look like a good match. After a day or two, you can unfollow those who did not follow you using the same app.
13: Use Pinned Tweets To Increase Engagement
You can stick one of your tweets at the top of your profile page. Then when anyone visits your profile, they will see this particular tweet.
Make it a good one – something that points to your best or most recent piece of content.
Doing this is simple: Visit your Twitter profile and select the tweet you want to feature. On the bottom right of the tweet, click the three dots. Select “pin to your profile page.”
Refresh your page and you should see your new pinned tweet.
14: Use Embed Tweets In Your Content For More Engagement
Just one click is all it takes for your readers to engage with your posts when you embed your Twitter updates.
Plus, an embedded tweet is a sign of social engagement, further extending your Twitter reach. And it’s easy to do.
Simply login to your Twitter account, go to updates and select the tweet you’re going to embed.
Click on the three dots at the bottom right of your tweet. From the drop down menu, select “embed tweet” and just copy the code and insert it into your blog post.
15: Think About Using Buzzsumo To Get Your Content Shared (Paid Strategy)
Asking random people to share your content won’t work. But asking people who have already expressed interest in your topic AND shared content on that topic can work really well.
Here’s what you do:
Create a list of articles that are similar or related to your content.
On Buzzsumo, paste the links to each article one-by-one. Click on “View Sharers.” This will show you everyone who shared the content.
Yes, it’s a paid feature, but as of this writing you can try it for free.
Add these people to a list and approach them on Twitter.
Here’s where it gets tricky: If you send out the same tweet to too many people too quickly, it’s going to look like spam. Instead, create variations of your tweet and send them out over a period of time.
Your goal: To make contact with these folks, hopefully to become friends and get them to comment on and share your content.
OK, there you have it. Now you have 15 really powerful tips that can make a really big difference in the efficacy and success of your content marketing efforts. Pick and choose which ones to start with and implement them, and once you have them up and running, try implementing a couple more.
If you do this on a consistent, regular basis, you won’t believe the difference this can make to your business by positioning you as a premium content producer and authority in your niche. And hopefully this authority will increase trust and ultimately end in more sales and profit for your business.
To get the most out of your content marketing you also need to be able to convert all these visitors and readers into buyers and if you would like a handy resource to refer to about increasing your conversions I have a great free checklist that will become an incredibly useful tool for you, and you can get it here.
OK, get to work, implement these strategies and watch your business grow!
