Jason's Tips

Jason’s Tips

Building Customer Relationships That Last

One of the ways a business builds its brand is to tug at the emotions of their audience.

The way a customer and client work together and communicate can build long-lasting, meaningful relationships that turn clients into fans, and fans into clients.

You can actually set out to build these relationships by using emotional marketing techniques.

Show Them That You Know Them

The more research you do into the needs and desires of your target audience, the more your audience will be able to tell that you’re interested in them.

When you show interest in them, it will make them interested in your business and you.

When you discover something about your audience, let them know through your content and your actions.

Treat Them Right

So many times business owners have sales and special events to get new clients.

What about the clients you already have? Keeping them is far more important than getting a new client, and less costly too.

Do something special for your existing client base or fan base that shows them that you care about them. Give them a discount, or a special freebie, or something else that attaches them to you in a special way.

Be Transparent And Honest

One way to endear yourself to your audience is to always be transparent and honest.

If you make a mistake, own up to it. If you change your views on something, it’s okay to admit it.

Doing so will endear you to your audience and make you appear so much more trustworthy to them.

Put People Before Numbers

While you do things to help promote your business, it’s important to keep your morals and remember that people are more important than numbers.

If you put people first in your business, including yourself, you’ll find that you naturally improve your bottom line.

The more people trust you, the more they’ll buy from you.

Be Fun When Appropriate

No one wants to feel as if they’re communicating with a robot or someone who is not real.

Be funny when it’s appropriate so that you can show your humanity.

Your humanness will shine through when you add some humor and fun to posts, emails, and even sales pages.

Be Responsive

Your customers expect to get an answer when they have a problem, and they expect it to be quickly.

Provide many different ways for your audience to contact you.

Explain to your audience at each method how long they can expect to wait for a response. Then follow up and do what you said you’d do.

Engage With Your Audience

Find ways to engage with your audience. Ask for their advice or ideas when it comes to a new product or service you’re going to launch.

They can help name it, help define what should be in it, and even how much you should charge for it.

Your audience can also be your best source of word-of-mouth marketing.

Consider The Communication Format

Also, it’s important to try to get an understanding of how people communicate within their environment.

Communication online in chat, instant message, Twitter, or a blog, is far different from communicating on the telephone or in person.

Even email is different from other methods of communication. It’s imperative that you determine what is different and then make up for that with the type of communication they’re using.

Building customer relationships that last is part of the goal of emotional marketing. When you’ve formed an attachment with the consumer, they will stick with you for years – through price increases, trials and tribulations, and more. You can’t go wrong with building relationships.

And talking of relationships, do you network with other marketers to try to grow your influence and reach?

If you do, there is a right way and a wrong way to do this and if you get it wrong it can seriously hamper your growth so, just like your customer relationships, it’s important to build a network that lasts, so let’s look at the most common networking mistakes and how to avoid them.

Common Networking Mistakes To Avoid

When it comes to networking, you always want to make sure you do it right so you can grow your business. However, knowing what to do is one thing; knowing what not to do is something else entirely.

You might think you’re doing everything right, but if you find you’re not making the connections you expected, then perhaps you have fallen into some of the network traps out there and didn’t even realize you had.

Here are some common networking mistakes and how you can avoid making them in the future.

Not Getting Help

Many people have a hard time asking other for help. Networking is all about making connections, though. People don’t know what you need unless you ask them.

Use whatever personal or professional network you have and ask them to help you. You need to be connected to the right people.

The more people you have getting the word out about you, the better, so don’t be afraid to ask for help.

Not Maintaining Your Relationships

It’s very easy to fall out of touch with people. Maintaining contact with your current network and all of the people in it is going to help you grow.

Follow up with people – your mentors, colleagues, and other contacts – on a regular basis to see how they’re doing.

Keep them up to date on you as well. Remember, don’t make it all about you; you will want them to know what you’re up to while also finding out what they’ve been up to.

Not Taking Advantage Of Social Media

We live in a day and time where networking is really everything we do every single day.

Social media has made it so easy to be connected to so many different people throughout the world, and if you’re not using this then you’re missing out on a great opportunity.

Start using LinkedIn to make professional connections. This isn’t the only social media platform you should be using, but it’s a great place to start and a way to get your name out there.

Not Making In-Person Connections

Yes, we are in a day and time where social media is super-important to networking, but that doesn’t mean you have to stop meeting people in person.

You should never do that. You can’t do everything over the internet.

If your online connection is not local to you, then use a multitude of different technologies like Skype which are at your fingertips, to make the world a much smaller place and meet up with people on the other side of it.

Not Being Grateful

Gratitude goes a long way. When someone helps you in whatever way, being grateful will go a long way.

After having a conversation with someone in person or online, send them a quick thank you note for their time.

It’s a small thing, but letting people know they are appreciated will go a long way and encourage them to want to speak with you again.

Not Making Sure It’s A Two-Way Street

When someone helps you out and makes a positive connection for you, then you have to be sure that you give back in some way.

You especially can’t keep going back and asking for help without giving back in return.

If you can avoid making these common mistakes, then you should be able to create a large and successful network for your business.

All this networking and customer relationship building can leave you exhausted and you need to ensure you have enough energy. Click on the featured resource below to help you with that and grab a free report, How To Energize Your Life; download, read it and take action 🙂

Master Time Management Techniques To Help Maintain Focus

Time and stress are always closely tied together. Most of your stress will likely come from you being worried about not finishing your work on time, and that same stress will likely delay you even further, which ends up becoming a vicious cycle that leaves you stressed out and without much work done.

It can be frustrating for you, your co-workers, and your clients. To avoid all of this, you need to master some proper time management skills in order to give yourself enough time to get your projects done easily, and to avoid a scenario in which you’re overly stressed out.

When you’re stressed out because you don’t feel like you have enough time to complete a project, the logical thing to do would be to get to work. However, that rarely ends up being the case.

Chances are, if you’re stressed out about work, you’ll find ways to distract yourself so that you feel better in the mere short term, while in the long term you’re going to be making things much worse for yourself.

There are all kinds of excuses that you’ll see yourself come up with. You might claim that you’re distracting yourself to be more creative for a bit or to get yourself feeling better so that you can then work more efficiently.

Even if that’s true, chances are high that you’re going to be spending more time than you’re saving, leading to you having even less time to actually complete your project. With time management skills, you can avoid this situation altogether, because it’s difficult to get out of once you’re in it.

Plan

First, you can carefully plan out your project’s schedule and how long it’s going to take you to do it. Don’t cut corners at this stage – you need to be completely honest. If you claim that a part of your work will only take 30 minutes, because that’s the fastest you can do it, don’t count on that.

If there’s a chance it’ll take you two hours, budget for that to take you two hours. If you end up taking less time, that’s great. However, if you do take up that much time, you’ll have already accounted for it, so you won’t be playing catch-up.

You need to also cut out any time distractions to see how much of your time is being spent on things that aren’t work. You’d be surprised how quickly time can fly when you’re watching shows online or scrolling through social media. That time could be better spent getting ahead in your work or catching up if that’s what you need to do.

And it’s not just time distractions that you need to be aware of! There are so many things that will try to divide your attention and stop you from staying focused and being creative.

It takes a lot of discipline to try to ignore these distractions, but you do need to try to set boundaries. The question is “How?”

Set Strong Boundaries For Dealing With Interruptions

No matter how hard you may try to avoid it, you’re going to be put in situations where you’re working and getting constantly interrupted. It can happen in many places, whether it be at work with other co-workers, somewhere with friends, or at home with your family.

It can be frustrating, or it can take you off track, so you need to learn how to deal with these interruptions properly so that you keep up with your work while also being civil with others.

For example, let’s say that you’re working at home writing up some documents on your laptop. Your kids might come in and start talking to you or make loud noises in the background again and again.

What you shouldn’t do is get mad at them, but rather you should tell them to be quiet during certain times of the day or interact with them every so often so that they’re less prone to interrupting you later on.

The situation with your family can depend on age as well. Toddlers won’t understand very easily that you need to focus on work, so try and patiently work with them to not come in so often, or try and play with them a bit more when you can so that they feel like they’re seeing you enough.

With older kids they can be a bit more understanding, so you should be able to explain it to them, and with teens they probably want to be in their own rooms anyway. When it comes to coworkers, you don’t want to seem like a complete stick in the mud, but you also have to be able to focus on the work you’re there to do.

Ask them nicely to talk later when you’re not working, and if that doesn’t work, get a little sterner. They of all people should hopefully understand that you need work, and if they’re still preventing you from doing your work, you might have to take the problem to someone above you instead of dealing with it personally.

Finally, you have friends that can be distracting. They might badger you into going out and hanging out with them, or prod you about working too much, but you should be able to tell them that you have to work, and you’ll just have to organize some time to hang out later.

It’s a difficult balancing act, but you should be able to still enjoy the time you have with your friends and family without sacrificing your work.

As you can appreciate, all of this can take a lot of self-discipline and a positive attitude. If you don’t have this, you will probably struggle to manage your time and distractions, so it is well worth your while to adopt the correct mindset; I know this may sound a little cliched but it does really work.

If you want to develop self-discipline, click on the featured resource below to get a free report, The Power Of Self-Discipline; download, read it and take action 😊

Common Elements In Highly Converting Sales Copy Part 2

This post is a continuation of looking into the common elements present in highly converting sales copy (you can see the first post here). In it we looked at the headline, storyline, sub-headlines, testimonials, and statistics to increase confidence.

Now lets’s continue and firstly let’s look at using media such as video and images.

Using Images And Videos In Your Copy

Sticking to text alone in your sales copy will be a big turn off for most prospective customers. Big, long blocks of text look boring and overwhelming. People have short attention spans now, so you need to break that text up with images and videos.

You can use stock photo sites like iStockPhoto or DepositPhotos to break up the text. If you want to use free stock photo sites you can check out Pixabay, Pexels or Unsplash, but if you can afford to pay for your images ,they will be better and more unique.

For example, if you’re in a section where the sub-headline and storyline are discussion frustration for diet failures, you might want to use an image of a man or woman feeling frustrated in front of a plate of food or on a weight scale.

You might have a before and after picture of yourself after using your diet and fitness plan. Or a photo of you sitting on a Lamborghini showing off your earnings. Make sure your image isn’t clickable because it might take the customer off of the sales page.

With video, keep it short if you’re using it to break up the text sales copy. You don’t want to have five 20-minute videos on the page. Just keep it under 3 minutes each. Sometimes, it might require more, such as if it’s a demo of a software.

Don’t have the videos auto-play. Some marketers do prefer this, but most consumers don’t. If they have their volume up and they’re at work or somewhere quiet, and suddenly your sales page starts blaring, they’ll leave quickly.

When you host your video, make sure you eliminate as many click out options as possible. For example, if you host on Vimeo, it automatically defaults to make the Vimeo logo clickable, your name, the title of the video, and more clickable – all taking your customer away from the sales copy.

Strategic Bullet points To Help Clear Up Confusion

Bullet points are a blessing to most consumers who are short on time and who want to just get a quick rundown of what your product can do for them. The benefits are what many marketers focus on with their bullet points.

They work the same way your image and videos do in terms of helping break up big blocks of text, even though they are also text-based. They’re usually lists, or short, punchy sentences as opposed to lengthy paragraphs.

But you can also include pain points as bullet points. For example, you might have a sentence that says, “Wouldn’t you love to…” and then have bullet points addressing their pain points – stop having to shop in plus sized stores, avoid the shame and embarrassment of swimsuit season, etc.

Another way to strategically use bullet points is to have a rundown of what all is included in your product. You can say, “In this bundle, you’ll get…” and then go into detail about what all is included, such as – a 38-page PDF guide, 10 checklists, 5 videos you can refer to whenever you need them, and so on.

A Guarantee Can Close The Deal

A guarantee can be both an image and text explanation. You can get stock photos that say “Money Back Guarantee 100%” or instead of 100%, they may say 7 days, 30 days, 90 days and so on.

Some might go one step further and says “Double your money back” or “Lifetime” guarantee. You don’t have to use a stock image or banner to showcase your guarantee, though.

You can use bold text and a note that simply explains your guarantee (or lack thereof if you decide not to offer one). The main thing you need to do is remember which guarantee you chose and abide by it.

Don’t offer a 60-day no questions asked guarantee if you’re going to harass your customer about why they want a refund and then refuse to give it to them. When you do this, word gets around and it could even put your accounts on various platforms at risk.

Create A Call To Action To Guide Them To The Finish Line

Authentic urgency is lacking in the online marketing industry. Too many unethical sellers use false urgency to try to get a sale. Instead, create real urgency and scarcity because in future launches, people will know not to wait.

With your call to action, you want to give them a short reiteration of what they’ll get or what they’ll miss out on if they do or don’t buy your product. This is a great time to add a reminder of 1-2 pain points, because that’s the whole reason they arrived on your sales page in the first place.

Never expect people to automatically know to click the buy button, download now, and get started. You have to state it and guide the customer through every step along the way.

Working With Buy Button Options

With buy buttons, you have the option to use a button that a platform provides for you – like PayPal, Warrior Plus or JVZoo. But you can also download and use a button of your choosing.

Make sure if you’re using a platform-based buy button that you either use one without a guarantee on the button or that their guarantee matches what you’re offering.

For example, on JVZoo, there’s a button option that says 100% satisfaction guaranteed, so it would need to match what you want to stand behind.

If you want to have a bit more freedom, you can use a payment processor such as Thrivecart and this is probably more advantageous in the long run.

As far as placement, some people only put one buy button at the very bottom of the page, while others place them throughout the sales copy. You may want to have it at the bottom with a countdown timer right above it, showing when the launch pricing or sale ends.

The Importance Of A Simple Post Script And Signature Area

Somewhere at the bottom, make sure you have a digital signature along with your image. People like to know who they’re buying from. You can either upload your real signature or create one from a variety of fonts online.

There are Post Scripts (P.S. and P.P.S.) at the bottom of almost every sales page. This is below the buy button and below your signature and image. Believe it or not, some people bypass the entire sales page and head straight to the postscripts to see how you sum up your offer.

A good way to craft them is to use the first P.S. to restate the main benefits and what’s included. Use the second P.S. to reiterate the sense of urgency and what happens if they miss out on this great deal.

OK, so there you have the most common elements in highly converting sales copy. Add these to your sales pages and you should see immediate results!

And remember, if you want to have great results writing highly converting copy, you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

How To Energize Your Life

Do you struggle to make it through the day? Do you constantly feel tired and worn out? If you do, you will know that it can be incredibly frustrating to have no energy.

The simple fact is that you must have energy to enjoy and profit from anything you do in life.

Some people seem to have an abundance of energy to do anything, while others struggle with every little task they face. There are ways to increase your personal energy and become a vibrant and successful person.

It’s been said that we’re living right now in the worst energy crisis of all time – the crisis of personal energy. We’re more stressed and pulled in more directions than we’ve ever been and the fast pace we’re expected to meet is depleting our energy levels at an alarming rate.

Managing your personal energy has never been more critical. Doctors say that the number one complaint of their patients is, “I have no energy.”

There can be a number of reasons that a persona may be suffering from lack of energy, but most of the time it has nothing whatsoever to do with a medical condition, but you should at least get checked out first to rule this out.

Chronic fatigue is often linked to circumstances such as a difficult or abusive relationship, lack of passion or being a caregiver to a parent or child.

Rather than deal with lack of energy by prescribing drugs, doctors are now more likely to suggest some tools that will help to restore energy levels and help the person enjoy their lives more and this is a good move; drugs are not the answer as they tend to just treat the symptoms and not the real underlying cause.

Here are some tools designed specially to increase your personal energy levels:

Do what you’re passionate about. Passion is one of the greatest energy restorers available. You may not be passionate about everything you do, but find something that makes you happy.
Take care of yourself. Give yourself breaks when needed. Most people today think they have to keep going long after their energy levels are depleted. Taking care of yourself will help to keep your energy levels high.
Know your emotions. Your thoughts drive your emotions and some emotions can wear us out. When you think positive thoughts, you’re naturally going to have positive emotions and that is a natural energy booster.
Let your values determine your lifestyle. If you don’t live according to your values and react and perform out of guilt and shame, your energy will wane rapidly.
Take responsibility for your life. You, and only you, can make the choices that determine whether you will be successful or always floundering just on the precipice of success. Make wise choices when it comes to your wellbeing.

To enjoy a happy and vibrant energy level and shift from lack of energy to an abundance of energy, you must tap into the powers that only you hold – to love yourself enough to take care of yourself.

Keeping energy levels high all the time may not always be feasible so how do you get your replenish energy levels quickly? Let’s look at that now…

How To Recover Your Energy Quickly

Restoring your energy after it feels depleted doesn’t require magic.

Sometimes, a hot cup of herbal tea will do the job. Other times, it may take some rest to bring your body from feeling like you have nothing left to the point where you feel vitality and inner strength again.

There are some strategies involved in giving your body what it needs to recover its strength and rebound to a point of well-being. They are:

It may sound counter-productive but moving can actually help you connect with your body. Movements such as stretching, yoga movements and poses and a walk can help restore your energy. Moving is especially helpful when you’ve spent hours at a desk or focusing on something intensive.
Your body should tell you when it needs rest. Rather than pushing yourself to go on until you fall down, get the rest you need. Your body will appreciate it and your energy will be restored.
When you’re still and go within yourself, you experience a new energy that you didn’t have before. Try to find quiet spaces and times during the day to just be still and meditate about peaceful and restful things.
Guard your time. Everyone has the same amount of time, but how we use it varies from person to person. Some give it away without thinking, while others always schedule time to take care of themselves. Watch how you spend your time and guard it carefully.
Take some time to feel your breath as you take one after the other. Inhale and exhale until your entire body feels the power and life that it’s providing your body and mind.
Make the world a better place. It may be as a parent, teacher, manager or friend, but take some time in your busy life to appreciate your experiences for what they are. They will all teach you something and help you grow.
Take care of your body. Through diet, exercise and other ways, nourish your body so that your choices can help your energy restore itself.
Take part in what inspires you. Your desires usually indicate what your passion is, and your passion can ignite your energy. The truth is in what you’re thinking of most of the time and what you are excited about.

Rather than do things and be around people who drain you, stay away from that and nourish the things and people who make you feel alive and more energetic.

If you’re exhausted from a day’s work, treat yourself kindly, get rest and feel compassion for yourself.

Another benefit of having good energy levels is that you will become more productive so let’s now take a look at managing your energy levels and increasing your productivity.

How To Effectively Manage Your Energy And Increase Productivity

More and more, people are realizing the importance of managing your energy level rather than you time to increase productivity. There are many things and tasks that can zap your energy levels and make you much less productive than you could be.

You may also experience low energy levels during certain times of the day and should either take a break during those times or schedule non-important tasks.

If you find that certain people, tasks or times of the day are taking a toll on your energy, it’s time to assess what those problems are and do something about them. It’s about managing your energy effectively rather than your time.

Energy levels are different from person to person. If you’re a morning person who is at the top of their game at the first crack of dawn, you should schedule the more difficult, mind-boggling tasks at that time. Others, who are night owls, should plan their schedules the opposite.

Some other ways to effectively manage you energy to get more done include:

Delegate – Some people have difficulty with delegating tasks to others. If the kids can help fold towels or there’s a good writer in your business that could develop a sales page – delegate those tasks to them. You’ll be saving the energy you would have spent on something that can clearly be completed by someone else.
Track your tasks – There are some great online tools (such as Google Tasks) that can help you track where your time and energy is being spent. You can break the larger tasks into smaller increments; do the most difficult ones when your energy level is high and mundane tasks when your energy level is lowest.
Get rid of distractions – Distractions can be huge energy-drainers. If you’re on Facebook, Twitter, Pinterest, YouTube and other social media sites, you may find yourself wondering where the time has gone after you’ve spent an hour on one of these sites. Disconnect to save your energy and get more done. Stop alerts and hide the sites until you have some relaxing time to devote to them.
Refresher breaks – Some of us can spend hours at our work desks without looking up or moving around. At the end of one of these sessions, you’ll notice that your energy is drained and you don’t have much left for anyone or anything else. The remedy is to take refresher breaks – get up and stretch and move around for a few minutes. Your productivity will likely increase.

Getting in sync with your natural energy rhythms can help in so many areas of your life. Work, personal life and health are just a few of the ways that managing your energy can make you a happier and more productive person.

By the way, if you want a convenient, downloadable version of this post, click on the featured resource below; download, read it and take action 🙂

Common Elements In Highly Converting Sales Copy Part 1

When you’re new to writing sales copy, it can feel a bit daunting trying to remember what all needs to go on the page to convert a visitor into a buyer. But once you learn the fundamental elements that help inform and sway your audience, you’ll be able to utilize them repeatedly to grow your business.

Not everyone’s sales letters will look identical. Some may use testimonials, while others don’t. Some may employ the use of video on the page, while others stick to text and images.

The great thing is, you get to decide, based on what you’ve seen in the marketplace and what you feel comfortable with, what to put in your own copy. You can even split test the page to see what works best – one headline versus another or three testimonials versus zero, for example.

Creating Your Main Headlines

When you’re working with your primary (larger) headlines, you’ll often see certain strategies being implemented in niche marketing. For example, one common starter headline used to be “Who else wants to…?”

This was used in a variety of niche markets, such as “Who else wants to earn six figures working 4 hours a week?” Or, “Who else wants to shed 25 pounds in 30 days?” You’ll see this in many swipe files people share online for effective sales copy because it works with consumers.

Another thing you can do is ask a question or discuss the biggest benefit or pain point that a person viewing your page might have. You can find books on Amazon and elsewhere that do nothing but teach you the strategy of writing persuasive headlines, and many will have built in swipes for you to use when tailoring them to your own niche.

You can also find free swipe files online that you can tweak.

What Will Your Storyline Contain?

After your major headline(s), you’ll typically have your main storyline. This is where you introduce the slant and tone of your sales letter. You might be all hype talking about money or pounds lost.

You might have the demeanor of a drill sergeant or that of a coddling, kumbaya leader. This is where the prospective customer will gain some insight about what kind of product (and person) they’re about to encounter.

Your storyline will continue throughout the sales letter, sprinkled in after sections of sub-headlines, Bullet points, testimonials, and more. It should be a mix of your story and theirs.

With storyline, you’re making that connection that builds trust between you and the consumer. You’re letting them know you understand their problem and that you have enough empathy to help them through it.

Drilling Down Into Specifics with Sub-headlines

While your main headline will discuss the biggest issue, like earning money or losing weight, your sub-headlines can dig down into some of the other aspects of their pain points.

Think about the benefits, for example. Earning more money does many things – gives them peace of mind, helps them live the life they want with vacations, cars, homes, etc. It allows them to be their own boss.

But you don’t put all of that into one main headline. It gets discussed in increments throughout your sales copy. Same with weight loss – the benefits might be getting rid of shame and embarrassment, fitting into new clothes, regaining mobility, improving their health and so on.

When you have sub-headlines talking about different things, the consumer can scroll past items they don’t care about and find the ones they do. It may also give them insight into things they hadn’t considered yet.

Make sure that in your sub-headlines, you’re giving everything away. You want it to plant a seed or an idea in their minds of what they’ll gain by buying your product. Some marketers go too far and say too much in their copy.

Using Testimonials in Your Sales Copy

Testimonials are not necessary to your sales copy, but real ones probably do help to convince buyers that you and your products are legitimate and worthy of consideration. If you don’t have any natural testimonials, you can solicit them.

You should be networking with other marketers and even your customers so that when the time comes to launch your products, you have some people to go to with an advanced copy who can give feedback and provide testimonials for your sales page.

If possible, ask them to provide a video testimonial, because those are always more effective. Don’t use phony stock photos and make up testimonials. This almost always gets found out and then you ruin your reputation because customers won’t trust you anymore.

Gather Your Statistics To Boost Confidence In Your Product

Statistics and numbers can be very convincing when it comes to strengthening your sales copy. It verifies your information and advice from outside sources and supports your recommendations.

Not only can you use this in your copy, but also in eBooks, articles, emails, on social networks and in infographics. So conducting your statistical research early on can support your messages many times.

For example, you might find a statistic that says 8 out of 10 people succeed with one diet while only 4 out of 10 succeed long-term with another. That’s a fact that would give the consumer more certainty that they’re choosing the right one.

Failure statistics are also effective. If you can say that 70% of people fail when they do something, it’s a warning to readers that they need to avoid that and do something else (whatever it is you’re recommending).

One statistic you can look up is the number of sufferers or people in the same boat as someone else. For example, over 300 million people worldwide have diabetes. Talk about if the problem is growing or if it’s getting under control.

Having statistics shows the consumer that you know the niche. It’s an advanced method of sharing information other than your personal preferences about what’s right. Having numbers to back you up is powerful.

We’ll continue this in part 2, but in the meantime if you want to have great results writing highly converting copy , you need to understand that this is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.