Jason's Tips

Jason’s Tips

Is Lack Of Education Really An Obstacle?

Do you worry about not being clever enough? If you are like most people, I’m sure that this fear has cropped up at least once in your life and it can be difficult to overcome or come to terms with.

If you don’t have a certain skill and are looking to get into a certain field, it becomes an immediate obstacle to getting your foot into that industry. It’s something that holds a lot of people back from realizing their dreams before they have even started and that is a real shame.

Today, there are more opportunities than ever, to get the needed training and you don’t necessarily need to go to college to get it.

By some measures, ten thousand baby boomers are retiring each day. What this means for those still in the workforce is companies are left with a gap in resources.

These resources need to be filled. In the past, if you didn’t have the skills to fill that gap, you were stuck, because there were plenty of people that could step up with the right skills.

But, with the mass exodus of one large group of people, companies are less stringent about strict college requirements. If they aren’t now, they soon will be.

It’s a matter of common sense and economics. If you have a shortage of skills, you are going to be more lenient in who you find. This means that you can train yourself and approach companies to present your new skills. You won’t need a degree, nor will you need much experience.

And in some countries, the barrier to acquiring a degree has been pushed so low that it means it isn’t worth anywhere near as much as it once was which is a real shame.

You need to be aware that if you don’t have that degree you may have to start out at a lower salary while they are training you.

But, when you get the needed training and some experience under your belt, you will be in a better position to negotiate. Experience beats qualifications any day and that is become even more so in the modern work place.

It is possible the company training you will require you to stay for a predetermined amount of time. You will need to decide if this is acceptable to you. Remember, it’s about getting your foot in the door.

As far as where to find the training, believe it or not, you can start with YouTube. They have many training videos that can give you some beginning advice and instruction. When you go through some training, then you can step up your efforts and look for more advanced instruction.

At this point, it’s a good idea to get on some mailing lists related to the field you are trying to break into. Involve yourself in forums as this is a good way to get familiar with the influential people in your field.

Consider starting a blog related to this new field so you can add credibility to your efforts. Maintaining a blog shows you are serious about committing to the field.

And don’t be put off by anyone or anything; there are plenty of people out there who have become great successes despite poor education or some other type of obstacle.

They often look like they have it all and it was handed to them, but more often than not, that is far from the truth.

Here are a few to inspire you…

Examples Of People Who Overcame Obstacles

The following people are well-known and have overcome obstacles at some point in their lives. This article profiles what types of obstacles they faced and how they became who they are because of them.

If there is any story that can help people overcome obstacles, it’s that of Helen Keller. Here is a woman who went deaf and blind before she turned two from a sickness. Others may have sheltered themselves from the world.

With the help of Anne Sullivan, who became her governess and companion, Helen rose above her obstacles and learned how to help others in similar situations like hers.

Helen became a renowned author and speaker, which was incredible during her time. People with her type of disabilities were not expected to do much. She became an activist for women’s suffrage among other causes.

To say that Abraham Lincoln had a lot on his plate is probably the largest understatement in history. He lost his mother when he was still a child and his family lived in poverty.

He taught himself law and went on to become one of the greatest presidents in the history of the United States.

But, he dealt with severe depression. Some believe this is what defined him and it led him to greatness. He focused on what he could control and understood what was beyond his control.

The war was a difficult time for him, but he persevered. Even his enemies admired the man for what he accomplished.

The author of the Harry Potter series, J.K. Rowling, struggled before becoming well known. She was divorced and living in poverty with her daughter in Scotland.

This low point in her life was both depressing and revealing. She used the pain at the time to transform a concept she carried with her, i.e., the concept of Harry Potter, into an epic series. You are unlikely to find too many people who are not familiar with this story.

Her example is one of not giving up and writing during her low point. Where others would simply feel sorry for themselves and continue to live in poverty, Rowling wanted a better life for her and her daughter. So, she persevered and catapulted to success.

As you can see from the profiles in this article, these people overcame their obstacles and went on to greatness. It is within us all to do the same, as long as we are willing to do what it takes to get there.

And having a strong mindset is critical to any attempt to staying focused and motivated to achieve greatness and overcome life’s obstacles, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 🙂

How To Write Effective Emails That Make Money

Email marketing has been a part of business since the early days of the internet. Many businesses fail to implement its effectiveness in making sales.

Creating an effective and impactful copy for your emails is one of the most important parts of your marketing plan.

If you’re trying to decide if you should spend time creating all those emails, consider this:

The number of people using email is set to grow to 319.6 billion by the end of 2021, according to The Eradicate Group.
HubSpot reports that people with active email accounts had grown to 5.6 billion by the end of 2019.
9 out of 10 marketing professions say email is important or very important to their own business, according to a study by the Direct Marketing Association.
Forbes reports that emails produce 50% more sales as compared to other marketing practices.

As these figures clearly show, email is essential and to be expected in your marketing plan. But with the abundance of businesses sending emails, your content needs to be of the best quality and impactful to get conversions.

Of course, the first step is to create a compelling and irresistible free offer to get people on your list. Then you need to create emails that will be effective in bringing in the money from your offers.

There are different types of emails for different situations. There are welcome emails, promotional emails, new customer emails, client or lead engagement, cold list re-engagement, emotional trigger emails, special offer emails, new product or launch emails and many other types.

How do you know where to begin or what type of email to send?

In this post, we’ll show you where to begin with the basics of creating high converting emails.

Let’s get started.

Setting The Email Goal

Now that you know the importance of marketing with email, you might be at a loss as to where to begin. Like almost everything in business, it begins with a goal of what you want to achieve.

First, we’re going to assume you’ve created your lead generation materials and have started gaining a targeted list of subscribers. If not that’s the first step. Here’s a quick list of the steps you need to take.

Create a freebie for people to receive when they sign up. Have a way for subscribers to sign up. This can be an exit popup on your website, a static landing page or any number of ways to for subscribers to sign up. You also need some sort of email service such as Active Campaign or Aweber.

Now let’s begin creating our goal for the emails.

Before you send out just any old email, first determine what the end result is you want the email to achieve. Is it to get someone to purchase something or to open the email and connect with you? Is the goal of your email to create better click-through rates?

Typical goals for an email might include:

Getting freebie seekers to become first-time buyers your service or products.
Increase conversions by a certain amount in a specific amount of time.
Getting cross-sells and upsells from current purchases.
Increase click-through rates.
Building more engagement from current clients or customers.
Build more relationships for your community.
Getting feedback about your business to make improvements.

For each email, understand who’s going to receive your emails and what they want to get out of it from you.

Ask yourself these questions to define your email goals:

Where are you right now? Check your open rates, click rates, unsubscribe rates, conversion rates or your spam rates.
What action do you want the reader to take? This helps you tailor your content to get them to take the action you want. If it’s to read an article, for example, then let them know why the article will help them.
Who will be receiving the email? Know which segment of your list will be receiving the email, so that your copy, images and everything in the email speaks directly to that potential group.
How will you get them to say “yes”? Decide what you are going to promise the readers so that your email helps them be the best version of themselves with your service, product, or information.

Think about why your reader initially signed up. Ask yourself these questions:

How can you over deliver on that?
What do they want from you? From your business?
What questions do they have about your niche?
When do they need to hear from you?
What emotions can you evoke in them?
What are the next steps for them as your subscriber?

Now create a plan around the answers. Include the topics you’ll regularly write emails about, schedule email blasts in your calendar, and what areas people need support, guidance or encouragement.

When you know what you want to achieve with the email you can determine what type of email you want to send out and when it needs to go out. Spend the time setting your marketing and conversion goals before you begin the writing process.

When And Why Use Email

It’s a good idea to know when and why you are sending out an email. Most people who sign up for your list do so for a specific reason. And those who have been on your list for a while fall into different stages of interaction with you.

Some subscribers are loyal and open all your emails. Others have gone cold and need persuasion to begin engaging with your emails again. Some have joined you for a specific product or service you offer and only want to know about those.

You can tell what type of emails your subscriber wants by who they are and what they do when they come to your site. This can also help you understand when to send specific emails.

Maybe they:

Browse around, add some things to their cart, then leave: The Abandoned Cart email is triggered.
Enthusiastically subscribed to your list: Perfect time for the Welcome email.
Are a long-time loyal customer: Reward them with an anniversary email. These can be Milestone emails or Special offer emails.
Post Purchase emails to new buyers who have purchased something form you. These Confirmation emails are the first ones your new subscriber gets from you. It tells them about your business and your values, helping you begin building a relationship with them. It’s also a great time to give them options to see your other products.
Emails to boost engagement with your business and content. These can be Promotional emails that try to make an initial sale or promotes your new webinar.
Re-engaging cold subscribers. This email tries to get subscribers who haven’t been active to take some sort of action. These can be Review Request emails or Persuasion emails.
Nurturing your existing subscribers. These emails are the relationship builders. They provide value to the subscriber. Use Nurture emails to keep in contact and build communication with your loyal subscribers. These can be Newsletters or Curated content emails.
They are interested in a specific subject or product you offer. Here you would be segmenting your subscribers with targeted emails. Segmenting allows you to send emails that specifically target a group of subscribers. These can be New Product Announcement emails, Nurturing or Promotional emails.

Sending emails at the right time and for the right reason keeps your list engaged and converting.

For example, if you’re promoting a sale or affiliate product that ends soon, send out an initial email a day or two before the sale starts, then one every day or two and finally send one in the morning and one in the evening the day the sale ends.

This keeps you in front of them and helps remind them to take action.

If you want to know more about building and nurturing your email list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊

Can Everyone Find Their Passion And Purpose?

Do you find that some days you wish you lived a different life? Perhaps you find yourself wishing that you were Richard Branson, Donald Trump or Brad Pitt.

It isn’t unusual to wish you lived a different life or were someone else. If you find that you have days where you feel unsatisfied or discontented, then it may be time to think about what you can do turn your life around.

What’s different about your life and that of those you admire and who inspire you? At first glance it may be that you think it’s money or fame. Often you will look at possessions.

Instead look deeper and list those qualities that you admire. It may be that you are inspired by their skills, knowledge, generosity or temperament.

What do they have that you don’t? They have passion and a purpose. They have something that they care about and are filled with a desire to make a difference; not just for themselves but for others.

Your life can be fulfilling. Living a life with passion and purpose is possible for everyone. You do not need to be rich, famous or highly educated.

To find your passion and purpose you need to discover what you really want. Don’t just consider material objects, look deeper at lifestyle, relationships, your health and emotions.

For a positive difference to take place you don’t need to give up your job and follow your calling 100% of the time. You can start small and paint your masterpiece or write your novel in your spare time.

This will allow you to begin to feel the benefits of doing what you love and feeling the positive effects and changes while still working and earning an income.

Not everyone wants to change the world. It may be that you want to make a difference by volunteering at the local homeless shelter. Your desire to bring about positive change in the lives of others, less well off than yourself, will bring about an enormous change in your life.

You will experience the joy of giving and in return feel a sense of satisfaction. In addition, you’ll probably pick up new skills, make new friends and connections and discover other changes you want to make in your own life.

Everyone deserves to live their best life. All you need to do is find what you really want to do that can make you feel excited, joyful, engaged and fulfilled. That way you can begin to live your best life instead of settling for a humdrum existence.

Four Secrets To Achieving Success

Everyone wants to be successful. Focus generally tends to be towards career success.

However, personal or life success, is also important. Success is about achieving goals.

After all if you haven’t got a goal then how can you be successful? So what are the four secrets that can help you be successful?

Set Goals

It is vital that you set yourself goals for your personal and professional lives. These will provide a target to aim for.

Once you’ve listed your goals then write down the steps you are going to take to achieve them. Add who or what can help you to your list.

Find an accountability partner, mentor or coach who can help and support you.

And when you are setting goals, don’t always be totally focused on the end point but try to enjoy the journey along the way. Life is about enjoyment, not just achieving something.

If you want to discover how you can embrace your passion and enjoy the journey, then check out this excellent training here.

Remember That Your Personal and Professional Lives Are Inter-dependent

You may think that your career goals are totally separate from your personal goals.

However, they are inter-dependent. Your career relies on your well-being, impacts on your family and relationships, your health and happiness.

Your happiness, relationships and health are affected by your career.

If you’re not happy at work or doing a job you love then it will have an impact on your emotional and physical well-being, as well as affecting other areas of your personal life.

To be successful in one area you need to create success in the other.

Find Your Passion And Purpose

If your personal and professional lives are inter-dependent, then to be successful in them you will need to discover your passion and purpose.

By discovering these you will create determination to succeed, enhance your creativity, spark inspiration and be able to harness the power of flow in your activities.

Ask yourself what you really want to do with your life. What do you want your legacy to be?

Don’t Focus On The Money

While many people consider amassing wealth to be a sign of success, that should not be your end goal or sole success indicator.

Instead focus on your emotions, lifestyle and well-being. What will your life look and feel like when you have successfully achieved your goals? How will your family and friends feel? Why not create a vision board with words, quotes and pictures showing your life as a success?

When thinking about your professional success consider how you will know you’ve succeeded. What will your position be? How will you be making an impact in your company and in the wider community? What will your working day look like?

Think about work/life balance and the effect on your family and relationships with friends. How will your new role or business affect your life, health and happiness?

While success can mean different things to different people, one thing all definitions have in common is that success is measured by achieving goals that make you feel positive emotions, for example, happiness and achievement.

You will find the greatest success comes when you use your passions to create your goals in life and work.

As you probably already know, having a strong mindset is critical to any attempt to finding your purpose and passion and staying focused on them, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 😊

Is Convertri Really As Good As They Say It Is?

Over the past couple of years, more and more experienced and successful online marketers have been singing glowing praises of Convertri.

Many are even saying that they made the switch from ClickFunnels to Convertri because it’s faster and easier to use. Not to mention the cheaper price tag.

But the question remains… is it really as good as they say it is?

To answer this question, we’ll need to look at some of Convertri’s most impressive features and decide if it’s really worth your time and money.

Let’s take a look at what they are.

Page Hosting And Accelerated Pages

Convertri hosts your pages for you on their servers. This is one reason why their pages have blazing fast load times. Any marketer will tell you that it’s a constant challenge to get your pages to load as fast as possible.

Speed is crucial to maintaining the interest of the visitor and getting the sale. Speed increases conversions and Convertri truly understands this.

The strongest point of Convertri is that it’s faster than almost all of the other funnel builders on the market.

This benefit alone is tipping the scales in its favor and seeing more and more marketers ditching other more established brands and choosing Convertri as their funnel builder of choice.

Page Editor

Unlike other popular page builders which are block based, Convertri uses a full free-form editor.

All you need to do is drag and drop elements and customize your sales page to look just the way you want it to.

That makes it extremely easy to design a page quickly and even newbie marketers will get the hang of this software quickly. Very little thinking required, and a ton of flexibility.

Number Of Pages / Funnels

With Convertri’s monthly plan, you get 500 pages and 50 funnels. ClickFunnels which costs almost double only gives you 100 pages before you need to upgrade your plan. That makes Convertri cheaper and definitely more value for money.

Beginner marketers who are not making much money online because they’ve just started may find themselves in the red with ClickFunnels’ pricing.

Convertri, however is more affordable and the newbie marketer will be able to pay for it more easily. All they’ll need is about 5 sales a month at $10 each to cover this cost.

This is definitely achievable and less intimidating. This investment will pay for itself.

Mobile-Specific Pages

Another unique point about Convertri is that it allows for mobile-specific pages.

What that means is you can customize your pages to look exactly the way you want for mobile devices and it will NOT affect the way the pages look on the laptop or a PC.

The mobile pages don’t affect the web-ready pages and vice-versa.

ClickFunnels and Leadpages use a forced responsive version. So, you don’t have much control over how your mobile responsive pages will look and there’s a chance they may look less than awesome.

You’re better off with Convertri here.

Professional Templates

Convertri provides a wide selection of templates for you to use for your sales pages, download pages, etc.

Other page builders offer this too. Convertri is just as good as the rest in this regard.

And on the monthly plan templates are added every to your account every month.

Custom Domain

Like other popular funnel builders, you can add your own domain to Convertri, and it will look like the pages are on your domain but are actually hosted on Convertri’s fast servers.

This may appear gimmicky but is important for branding purposes.

It is easy to set up and there is always the support team if you get stuck and they are really responsive.

Funnel Planner

Convertri has a visual planner that can be used to plan your funnel easily.

You’ll be able to see all the components in your funnel at a glance. Move them around, edit them, remove some, add some, etc… it’s all so easy because you can see the entire funnel as a whole.

Unlike planning on paper or seeing mind maps, Convertri’s visual display makes it simple and uncomplicated. We’ve not seen this in other funnel builders.

Active Facebook Group

Convertri has excellent support and an active Facebook group where almost four thousand members hang out and interact.

You can offer suggestions, exchange tips and even find many useful ideas here.

Many suggestions have been taken into consideration from this active community and implemented in the software.

The developers are constantly improving on it and actually listen to the users’ ideas and suggestions.

Page Importer

With this feature, you’ll be able to import any page online and with some modifications, get your Convertri page to look very similar. This makes it a breeze to replicate all your older pages on other sites.

If you’re importing someone else’s page, do get permission from them… or at the very least, use their page as inspiration and change up all the content so that your page is unique and doesn’t bear any resemblance to their page.

Whatever the case, this page importer feature will save you a ton of time.

Page And Funnel Cloning

You’ll be able to clone pages and funnels in seconds. This will allow you to leverage past efforts and save you a ton of time.

You’ll only need to change up required details and you’ll have a brand-new sales page that’s still uniform with the other pages in the funnel.

Other funnel builders like ClickFunnels, Leadpages, Instapage and Unbounce offer this feature too.

Pop Ups & Exit Intent

Another excellent feature is the pop ups and exit intent that’s provided in Convertri.

If you’re using a page builder like Optimize Press, you’ll need to get a separate pop-up script or plugin and sync it all to work smoothly. Ain’t nobody got time for that!

With Convertri, everything can be done in seconds and you’ll have no problems building your list easily.

Pop ups may be annoying but they work so this is an invaluable tool in your marketing arsenal regardless of what you may think of them; be led by the data!

WordPress Integration

Yes, Convertri integrates with WordPress too.

So, you can install the Convertri plugin on your site and get it to display your Convertri pages on your blog.

That’s a lot of ‘yours’ in one sentence, but you get the point 😃

One Click Upsells

With Convertri, customers who have purchased your front-end product will be able to purchase your upgrade/upsell product with just one click.

This easy step will improve conversions because it makes buying easy for the customer. Just one click. Easy peasy!

This is shown to increase conversion rates and is far superior to PayPal. Just connect to your Stripe account and you are good to go. This can also save you money on standalone carts (although they will offer more flexibility; Thrivecart is a great one to go for if you’re in the market for an affordable cart)

SSL

The good ol’ green padlock that everyone was so concerned about a year or two ago is a piece of cake with Convertri. SSL, also known as secure socket layer, is displayed on all Convertri pages without you having to do much at all.

The secure pages will inspire confidence in potential customers, and they’ll buy from you without worry. Unlike ClickFunnels, you’ll not need to fumble with manual Cloudflare integration.

Convertri makes everything easy for you so that you can focus on the selling. After all, making money online is all about the selling and not the tech stuff that goes on behind the scenes, no matter how smart or advanced it is.

Selling is key, and Convertri helps you every step of the way. Quietly working in the background but delivering pages lightning fast (or close to it), with all the features you need to get the sale.

The features mentioned in this article is just a handful of the many features available. You can see all the other wonderful features that Convertri has by clicking on the link below.

This is probably one of the best funnel builders on the market and you can’t go wrong with it. Give it a test drive and you’ll be glad you did.

>> Check Out Convertri Here<<<

Of course, creating a great page is only part of the puzzle. If you want to have great results you need to be able to write highly converting copy which is difficult for many people as there are so many mistakes that can have a dramatic effect on conversions.

To help you avoid these mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned. Download, read it and take action 😊

Using Time Blocking To Stay Motivated

We are all guilty of suffering from a lack of motivation in our lives!

Am I right? Of course I am. This is just human nature and with all the distractions of modern living, it can be harder than ever to remain motivated and focused.

What happens when we push our brain to keep thinking, focusing and creating hour after hour? It shuts down. It goes on strike. It says “I’m outa here, buddy”.

This is especially true when we keep requiring it to focus on the same task for hours at a time.

Neuroscience now tells us that changing tasks regularly, taking consistent breaks and blocking out our time keeps our brain more engaged when it is working so that we actually get more done in less time.

So, let’s look at blocking time.

This is not a new concept. But it’s one we don’t use often enough to maintain our enthusiasm and focus, not to mention our mental and emotional health.

Blocking time is a way to schedule your work hours in a way that sets up a dedicated time to a particular task. And then, when that time is up, you switch to a new task.

But why you may ask, is this important to performance and productivity?

Keeps your brain from getting bored (aka, low motivation)
Mentally prepares you for the tasks ahead
Lowers stress because you see work getting done
Ensures no multitasking occurs
Improves self-confidence in your ability to succeed

So, how should you go about blocking your time? Usually, it’s recommended to work in 2–3-hour work chunks at a time, while allowing a short 5–10-minute break every 30-45 minutes.

Decide how you will block your time. There are many ways to do this, including various apps and email calendars. Google Calendar is a great way to get started because it’s easy to use and readily available.
Chose the date and time for your task. Remember to keep it to 2-3 hrs if possible
Decide where you will complete the task.
Include any details you need to remember before performing the task in the memo area. This will make it faster to get started when you get to that time block. No searching for the sticky note you wrote the directions on.
Set reminders so you know when it’s time to switch tasks. You can get a reminder via email, pop-up or app notifications.

If 2-3 hours seems a long time to focus on a particular task, then you can use smaller chunks.

The Pomodoro technique uses time chunks of only 25 minutes, each followed by a 5-minute break. After 4 of these chunks, you should take a 15-minute break.

If you a little more information about the Pomodoro technique, you can read this blog post

Using time blocks keeps your motivation high for all the reasons stated above, and also because it allows you to use several of your skill sets each day. It breaks up the monotony of doing the same task all day long.

When working on tasks, you should also schedule breaks you’re your routine.

Why, you ask? Well, let’s look at a scientific reason now…

3 Reasons Science Tells Us To Take Breaks

Too busy to take a break? That’s a common thought in our fast-paced world.

We are a society with consistently too many things on our collective plate.

But science tells us that we need to make taking regular breaks a priority to maintain inspiration and productivity.

Advances in neuroscience have proven that we need breaks as well as focused work time, as some cultures have known and practiced for millennia.

Why We Need To Take Breaks

There are a number of reasons why it is important to take scheduled breaks, and we will cover just 3 of them in this article.

It makes perfect sense to stop every now and again as if we don’t, we will get tired and lose focus.

This causes us to become frustrated and becomes a negative feedback loop, so it is important to take a break.

Let’s look at 3 big reasons to stop…

Make Connections And Retain Information

Our brain has two modes of operation. The focus mode, which is where we spend most of our day, concentrating on tasks and challenges as they arise.

The other mode is just as important, though often underappreciated – the diffuse mode. This is the state of daydreaming or letting our mind wander. You may have experienced the benefits of this mode when you are doing something mundane on autopilot.

For example, you may have an ah-ha moment about a solution to a problem that you’ve been trying to solve while you are driving someplace familiar or taking a shower. This diffuse mode is when most of our insights and out-of-the-box thinking happens.

Re-Evaluate Our Goals

When we stay focused on a task or problem constantly, we can easily become caught up in all the little details instead of questioning if we are completing the right tasks in the best order and way.

The devil may be in the details, but we need breaks to gain perspective on how our work is advancing and if there are more productive or effective ways to reach the same or even better results.

Stepping out of work mode for even just a few minutes is enough time to help us re-evaluate our goals and the way we are going about achieving them.

Keep Us Engaged And Motivated

Our brains weren’t meant to stay in focused mode all the time, even though we think they should sometimes.

Neuroscientists have found that taking short breaks on a regular basis is a more effective way to work, even though that might seem counterintuitive.

Breaks give our brains a rest from constant focus so that they can “regroup” if you will. When we take breaks throughout the day when working on tasks that take a lot of concentration or take a longer period of time to complete, we actually are more productive and motivated when we are working on the task than if we worked straight through.

As you probably already know, having a strong mindset is critical to any attempt to plan and stay focused, so click on the featured resource below to get a free report on how to develop a strong mindset. Download, it read and take action 😊