As mentioned in the last post, the next reason for using social media marketing is:
Relationships
Social media allows you to reach people on a far more personal level than any other form of marketing. Listen to any good social media marketing expert and they all say the same thing; “social media is about building relationships.” You can use these relationships to steer the conversation towards your calls to action. When you connect with people and they connect with you, they are much more likely to follow you and/or your brand and everything that it has to offer.
In the next post we will look at content…
