Get Your Free Simple List Building Report...
Just enter your details in the form below and we'll send you the free bonus resource that goes with this article.
Just enter your name and email below to get instant access!
Copywriting
Is Your Website User-Friendly For List Building?
Is Your Website User-Friendly For List Building?
When growing your list, remember that gaining more traffic is not the only goal. Attracting highly targeted traffic, full of people who want and need what you’re offering, is the goal. Therefore, you need to develop a list-growing strategy that uses tactics that focus on your goal: Building and Growing a Responsive List, because when you have that responsive list, using email for marketing becomes much easier.
The following tactics will ensure that when someone joins your list they really do want the information you’re providing and will likely turning into a paying customer if you’ve matched your freebie opt-in offers to the right audience and with the idea of promoting specific products and or services to them.
So, let’s build that traffic and ensure that you have a great list that will respond to every email marketing campaign you send them.
First and foremost, everything begins and ends with your website. If your website doesn’t look great, work fast, and doesn’t work on all devices you are likely missing out on numerous opportunities to connect with potential customers.
- Develop a Responsive Website – Using a responsive template is simple today but if you add images, always double check to make sure they resize and are positioned correctly on the screen. You can check by using Browserling.com, as well as your own mobile device, and other tools.
- Brand Your Website – You don’t want your audience to be confused when they visit your website. Keep your branding the same throughout your online real estate, from social media to your website, and everything in between. You can do this by using logos, fonts, colors, etc., to develop your branding so everything matches.
- Make it Easy to Contact You – You don’t want someone to have to dig around your website to find a way to contact you. Make it very easy by placing the contact info at the top and bottom of your site, as well as in the sidebar (if you have one). Visitors should be able to contact you easily, when needed.
- Create Simple Navigation – The rule of thumb with navigation is that less is more. Plan your navigation in advance to help create the right setup. Use labels on the navigation links that adequately identify what they’ll find there. Make sure your primary navigation stands out. This menu is usually at the top of every page of your website. Always link the logo to the home page so no one gets lost.
- Ensure it Loads Fast – A slow loading site is a traffic killer. In most cases, if your site takes longer than .8 seconds to load people will leave. Consider using a content delivery network (CDN). Use the right image formats and sizes, browser caching, fewer plugins, enable compression, the right web host, and more.
When you create the website, it’s important to consider your audience because that’s who is going to use it most. Are they tech challenged? What colors do they like? What do they expect when they come to your site?
Making their wants and needs top priority helps to ensure you build a user-friendly website that people want to visit.
Know Your Audience & Your Competition
Before you start building or changing your site, get to know your target audience and your competition. You can only make informed decisions if you are well informed. It’s hard to create products, services, or content for your target market, if you don’t know what they want and need.
The same is true about your competition. It’s hard to compete if you don’t know who your competition is, as well as what they’re doing right and wrong.
- Conduct Research – There are many ways to do research. You can look at the analytics you already have, but you can also do research using government databases such as the United States Census Bureau to compile information about your audience. Not only should you study your audience, study your competitors too.
- Develop Customer Personas – This involves creating a profile of your ideal customer. Find an image of how your imagined customer looks. In the profile, include personality traits, education, family life, career, income, and other details needed to develop content, products, and services.
- Monitor Social Comments – Whether a comment is on a blog or on social media networks, finding comments from your audience can help you learn more about them. Engagement on social media within groups is usually more trustworthy because they tend to ask honest, straight forward, questions.
- Conduct a Survey – When you know your competition well, you can develop a survey, which targets that audience. This helps you discover what they want and need. You can use Facebook Ads to market the survey, which lives on your website. Learning about your competitor’s audience can help you, if you have the same or a similar target market.
- Engage Often – The more you engage with your audience the better. Keep your email open to replies, invite questions, and answer questions, as they come. The more open you are the more open they will be. This is especially true if they feel you truly listen and appreciate their input.
Your audience can teach you a lot about your business. You may think you know something, but even if you are part of your audience’s demographics, what you experience is subjective.
That’s why you need to look at the data, pay attention to what your competition is doing, and keep your ear to the ground, regarding your entire industry to stay on top of what’s coming next.
Participate On Social Media
Social media can be very beneficial, as you build your opt-in traffic and mailing list. Since you need to be “social” and build relationships anyway, you may as well get the most out of your efforts. Let’s look at how you can use social media to drive traffic and grow your mailing list.
- Build a Facebook Group – Social media is the perfect place to build a community. Create a niche group, where you can promote your freebies, content, and products. Link your business page and your related group. In your profiles, include a link to your website and/or your main opt-in page. In your group, get the group’s thoughts on your “new” website content and discuss the nuances. You’ll also want to do live events. Weekly live events can really boost traffic to your business page, the group, your website, and your mailing list.
- Monitor Comments – Don’t allow comments to go unnoticed. Sometimes you only need to acknowledge that you read it. Other times, you should respond in more depth. Try to keep everything positive and be yourself. Being authentic on social media is important to building trust. Answering questions and linking to your “helpful resource” allows you to establish your expertise and build trust.
- Share Your Freebies – Share your freebies directly or indirectly in your group. Indirect sharing might be done via sharing blog posts, where the opt-in is. Members only items may be added directly to the group area. Every page of your website should offer a way to share the content blurb and link.
- Engage Your Audience – Post questions and information that makes your audience think. On Facebook or YouTube, use Live Q & A events to engage with your audience. Post polls, quizzes, and other interactive information help to encourage engagement.
- Use Amazing Visuals – Social media posts with visuals get more response than social media posts without images. Use the right type of visual to get your audience’s attention and make the post more interesting to your target market.
- Make Content Shareable – Everything you post needs to be easy to share. Don’t restrict sharing. In fact, ask people to share your content and thank them when they do. Sometimes a little reminder is all that’s needed to get people involved.
The more active you are on social media the more you’ll see the traffic to your website, but the action needs to be purposeful. That means you need to plan the content you put on social media just as you plan the content that goes into your blog, email messages, and newsletters.
I hope these list building and email marketing tips have been useful. If you want to know more about email marketing, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
Never Stop Learning Marketing
Never Stop Learning – Expanding Your Marketing Knowledge Is Crucial
Growing up, you may have heard the phrase “never stop learning,” which is such a powerful statement. The phrase goes for everyone in the world. Without knowledge, it may be hard to go through life and you certainly won’t achieve all that you would like!
Everyone everywhere has to learn something so they can survive. It is important to survive in the business world as well, so here are some tips and advice to expand your marketing knowledge.
First of all, if you are an Internet marketer, you have the power to learn new things by doing a simple search. There are sources out there which are not the most reliable, but still, you can learn something from it.
If you read a blog or an article online, think about it objectively. See if there is anything on that blog or in the article that you may never have used in with your own marketing. How can you start to implement it in your own business?
If the blog or article mentions something unfamiliar to you, keep that new idea in mind and do further research on it. New information should always prompt you to do more research about something, thus expanding your knowledge.
If the information is good, you will find out more about it and if it is bad, then the article you are reading may not be worth it.
Marketing tips are all over the place. Sometimes you have to think outside of the box. For instance, you will walk around and notice that advertising is all around you.
From the time you wake up, get your morning coffee and eat your breakfast, to the time you go to sleep for the night, there are hundreds upon hundreds of types of advertising you saw in one day.
You know that billboards are common, radio commercials, and even newspaper ads, but you may not think of the shirts people wear, or signs on the street as ways to advertise too.
Did you ever go to the city and see a sign for something like a museum or theatre and wonder what it will be like to go there? Well, thinking about that, is that not a way to market your brand?
Of course if you go to a big city and you are only an Internet marker, you may not be able to get a big sign placed on the street that says something like “this way to such and such brand,” but you get the idea.
So if you are an Internet marketer, there are tons of other things you can do to market your brand online instead.
Word of mouth is a common and cost-effective way. This is where you need to be creative. You may think that just asking your customers to tell people they know about you is enough.
There is more than meets the eye here though. Just telling people alone may not work. What you can do is make the time you spend with your client fun and engaging.
Most of the time if they are laughing or really enjoy themselves when they are doing business with you, they will tell their friends. They do this because people love to share things that are funny or memorable. If it is not done in a way that people will enjoy, they may forget about it themselves.
Simply making a video for YouTube talking about your brand is not the most effective way to go about it. Actually the most creative ways I have seen effective advertising is when you don’t even realize they are advertisements.
You can put a funny video of your or someone using a product that you sell. Talk a little about the product then use it in the video. What you don’t realize is people will see it and may go out and purchase the product. Don’t forget to let them know that you have a link to the product so if they buy through your link, you’ll make some money!
They want to use the product the same way that made them laugh in the video. One other way you can be creative with this is by going to an event of some sort and demonstrate your product. The more ways people can see how to use the product, the better chance you have at making some great sales.
There are many people in this world that are full of ideas and you will never know if they will work or not if you don’t try it yourself or expand your knowledge about it. Talk amongst your friends or engage with your audience online and see if they have any ideas.
With your friends, you can pretty much ask them directly if they have any ideas for you. With clients you won’t be able to be so direct.
After you have some idea of what you want to do for a funny or entertaining ad, talk a little about it online to your customers. Have people vote on two different ideas by asking “would you want to see this product used this way, or that way.”
Of course replace the “this” and “that” with the actual thing you will be doing. That way, you asked for their idea without really asking at all.
When you have an answer from your clients, the next thing to do is to make the video. Of course if you are camera shy, get someone who isn’t to do it.
Instead of a video, however, you may be able to write a song. Don’t sing the song yourself if you aren’t the best at singing unless you can be funny about it.
So I hope this article helped to expand your marketing knowledge just a little bit 😊. It is crucial to do this as you need to survive out there in the business world.
People will remember funny or entertaining methods of advertising instead of simply telling them about it. Do your research too and don’t just take the advice as you read it; make sure it is legit and that more than one person says it works.
And if you want to learn more about how businesses use branding then check out this great course called B.R.A.N.D. here. Or check the featured resource below for a free Brilliant Branding report.
How To Sell Via Email
How To Sell Via Email
Building a mailing list is a fantastic way to make your audience feel as though they are on-board with your message and to gain more trust and more authority within your niche. But while building relationships with your fans or customers is important, what’s also highly important is that you make a profit in the short term!
Most of us can’t afford to wait months or years until we start selling and so sooner or later, you will need to try promoting something that people will want to buy.
The way you go about this is different for emails though as compared with other forms of marketing. Read on and discover how to best go about selling through email marketing and making as many conversions as possible!
The Structure
A good structure that you can use in order to hype and then sell a product over a series of messages is referred to as AIDA. This stands for:
- Awareness
- Interest
- Desire
- Action
The key thing to recognize is that when you first contact your new subscribers, they will have no awareness of your products or services and no reason to be interested. You ned to start here then before you try and get them to really want whatever it is that you’re selling.
This allows you to focus on providing value and building that trust initially, while simply mentioning your product in a very subtle way.
This is the same strategy that many film studios will use when they release ‘teaser trailers’. We often don’t see enough to be excited by the film yet, but we’ve seen just enough to be aware that it exists.
Interest comes through repeated mention and desire then comes when you start to describe the way in which your product can make your audience’s lives better. It’s when you start describing what it is like to hold your product or to use it and how it will inherently raise the status of the people using it.
The best thing about this stage is that the readers now have to wait until your next message before they can buy. Waiting is a great way to build more anticipation because we always want what we can’t have!
Finally, the action email will be the one where you ‘seal the deal’. This is where you will close and get the audience to act as quickly as possible by clicking and buying. Make sure to incentivize a raid decision, whether with a limited discount or limited stock!
Using Value Proposition And More Techniques To Promote Your Mailing List
Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales.
Whatever you end up using your mailing list for though, you first need to encourage people to sign up in the first place. This can be easier said than done, especially as most people are dubious about giving out their personal details.
After all, most of us get enough spam as it is!
Here is some advice that can help you to get around that objection and grow your list nevertheless.
Sell The Value Proposition
The value proposition is the thing that makes your list worthwhile and the thing that will make it stand out. This is not simply the sum of its parts. A value proposition cannot be ‘getting lots of free emails’ but rather it is what those emails do for the reader.
For example, if your mailing list is about fitness, then the value proposition comes from the fact that your messages will help the readers to lose weight and build muscle, thereby becoming more attractive, more confident and more successful.
Value propositions work because they are what provide the ‘emotional drive’ behind your product. This is the hook and it’s what will get your potential buyers daydreaming about what life could be like when they sign up.
So, sell this vision in your copywriting and make sure that your audience knows just what an exciting opportunity this is and how it is going to improve their lives.
Use The Right Incentive
An incentive is a freebie that you will give away in exchange for people signing up to your mailing list. Very often, this will be something like an ebook or a report.
What’s important here, is to make sure that your incentive is something that will attract people and get them to sign up when they were otherwise on the fence – but not something that will be too valuable and encourage people to sign up who otherwise wouldn’t have been interested at all.
Otherwise, you will end up with subscribers who are only there to get the free gift. Not only that, but if you give away something like an ebook or online course entirely for free, then you will actually undermine the value of the things you sell later on.
Top 4 Ways To Improve Your Sender Reputation
Your sender reputation is a little like a credit rating. This is a score that will be shared between the different email providers and that will be tied to your IP address and domain.
Things that can hurt your sender reputation include having lots of emails that bounce, lots of complaints from contacts and a low open rate.
If your sender reputation gets too bad, then you risk becoming blacklisted and the number of messages that will get through to your audience will go down significantly.
So how do you prevent this from happening? How do you keep your sender reputation in the black? Here are some powerful strategies:
‘Warm Up’ Your Ip
One advanced technique that many people aren’t aware of, is to ‘warm up’ their IP address.
This means that you’re going to give your emails the best start possible and the way you’ll do that, is by starting out with a very small mailing list that is filled with only your most engaged fans (and maybe even some friends and family!).
When you do this, you’ll build up some positive ‘credit’ as it were, and this will then help make your address more resilient against future negative influences.
Keep Friends And Family Involved
This is one reason it can be a good idea to invite your friends and family onto your mailing list.
What’s more is that if you keep them there subsequently, you’ll then have at least a few opens and reads guaranteed.
This is a good way to avoid a scenario where you get zero opens and every little bit helps!
List Hygiene
List hygiene simply means that you are looking after your mailing list by removing the contacts that never read a single one of your messages or that always bounce.
This is a simple matter of logging into your Autoresponder and deleting those users, but it will make a big difference.
Double Opt-In
Finally, it is crucial that every single email list these days use a double opt in.
This means that your new subscribers will need to confirm their email address via a confirmation message and that in turn ensures that the email address is real and also that the recipient checks it often and that they really are interested in signing up.
These small changes can make a massive difference to your deliverability, so get started right away!
And, if you want to know more about nurturing your list, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck 😊
How To Build A Sales Pitch Into Your Webinars
How To Build A Sales Pitch Into Your Webinars
Are you presenting a product or service to a potential client or an audience of potential clients?
The main point of any sales presentation is to make the sale, but the focus of the presentation is the audience.
How can you accomplish both in one shot? We are going to give you a few hints in that area.
Sell, Sell, Sell!
When salesmen have quotas, the customer can become lost in the sauce. Remember door-to-door salesmen? They didn’t have PowerPoint presentations or big event halls with a stage to speak to their prospective clients.
They honed a few basic skills that made the sale for them. As a business owner or a manager for a company, knowing the importance of new business as well as the importance of client needs can translate into sales with the right formula.
Being prepared for anything (even big fat Nos) actually makes your job a lot smoother and simpler. Sometimes it isn’t what you know but how you convey what you know to your target audience.
Building Your Presentation Around Your Sales Pitch
If you want to make the sale, you need to catch the attention and emotion of the customer from the first word, picture, or slide.
* Do your homework – The key to engaging a customer is to know who they are. What do they need that your product can provide? What are their immediate needs? Who else has the potential to meet those needs? It is not inappropriate to ask a potential client or customer some questions that would help you prepare for them. But, you will have to do some digging on your own as well to get what you need.
* Know your product – What aspects of your product’s capabilities speak to the needs of the client or customer? This is how you tailor a presentation to the specific need of the audience. Choose one feature that can solve the issue they are currently having and use that as the topic of your presentation.
* Make the presentation about the customer – When you begin by discussing your company or product, the talk focuses on you. Instead, use words and imagery to show the benefits of the product to customers. It’s all about meeting their needs, not your revenue.
* Tell a story – It goes without saying that it needs to be a relevant story. Relay a time when your product was used by a past customer, and the positive outcomes. Choose a story whose outcomes are also the desires of the current audience. Show empathy towards your audience.
* Listen to the customer – Ask questions and wait for the response. Show that you are listening. Move your presentation in a direction that highlights the need expressed in their responses.
* Don’t forget the call to action – The deal is not sealed until you tell the audience what you want them to do. Some will say yes right away, and others will need time. Create a follow-up strategy to keep them interested until they say yes.
On the part of the customer, a good sales pitch will instil confidence in your ability to meet their needs.
Do’s And Don’ts Of Selling Your Products During Your Webinar
There are four P’s of marketing: Product, place, price, and promotion. Using this marketing mix will result in a much better result than just focusing on one thing.
Today, one of the ways in which you can market your business is to host webinars and a solid webinar marketing strategy should be a part of any online business.
There are a number of webinar platforms including GoToWebinar, WebinarJam, Demio and EasyWebinar and there has been a rise in popularity of Zoom webinar due to the increase in working from home.
But remember that there is a difference between promotion and marketing. Marketing encompasses all the different aspects of marketing, whereas promotion is just one aspect.
If you want to know more about using webinars, check out this free training here
Here’s how you can promote and sell your products during your webinar without making it too sales focused.
* Create a Short Informative Sign-Up Page – One way to promote products to your audience is to promote on the backend, and the way you do that is to collect email address information when your audience signs up for your webinar. Your title should be compelling and explain exactly what the webinar will provide to your audience.
* Get the Format Down for the Webinar – Your personal story should be first, no more than five or ten minutes. If you tell a story that shows how you overcame an obstacle, it will humanize you for your audience and open their hearts to your message.
Deliver useful, relevant, and actionable content for the next 20 minutes, teasing them about the offer you’ll be making to them later. Finally, offer fast action bonuses for people who act now on your offer, and don’t apologize for making the offer. You’re helping them and they deserve to hear your offer.
* Add Scarcity to Your Offer – You can’t make the offer too open ended, or people will sit on it and wait and maybe never act. Give them a time limit but include a lot of value in the offer, such as a special breakout Q & A session for fast acting buyers happening just a few days from now. That will help your audience make their decision.
* Describe the Products Completely – Proudly explain what they will get when they buy your product, including all the benefits available to them and the fast action bonuses too. This is your “sales page”, and you want to give them everything, including overcoming any objections they might have to buying.
* Send Buyers Directly to Checkout Page – When you’ve already made the offer and pitch, don’t send them to another sales page during the webinar. Instead, send them to a checkout page so that it’s faster and they will buy right then instead of reading the sales page again. You’ve already told them the benefits, they’re clicking to buy, and they want to buy. Don’t interfere with that.
* Follow Up – You’d be shocked at how many people give many webinars and do not follow up with their audience after the event. Most of your sales are likely to happen in the days after the webinar. You may have one or two who take advantage of the fast action bonuses, but you’ll have more buy after the event if you follow up.
Send a recording of the event; write up a post using the questions received during the event. Find ways to follow up and continue the conversation.
Webinars are one of the best forms of marketing that your business has ever seen. But they only work if you learn how to do them correctly, by not being afraid to make your offer in a real, genuine way to the audience. If you’ve given them a lot of great free content and whetted their appetite well enough, they’ll be relieved to get the offer.
Any type of webinar or sales presentation relies on good sales copy and there are many pitfalls and mistakes that inexperienced copywriters can make. If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be forewarned and can make your copy more effective. Download, read it and take action 😊
6 Proven Copywriting Techniques That Work
6 Proven Copywriting Techniques That Work
If you’re wondering why your landing pages aren’t making you as much money as you had hoped for, you might be using common landing page copywriting techniques the wrong way.
If that’s you, read on to find out how to increase your marketing conversion rate simply and effectively.
This is not just a ‘copywriting for beginners’ post, and you aren’t going to learn how to become a world class digital copywriter in the space of a few minutes!
The best marketers are experts in direct response copywriting and there are a few tried and tested techniques that can help you to tweak your sales and landing pages to make them convert better. And isn’t that the point of so-called conversion rate marketing? To optimize conversions and thus sales.
While the six copywriting techniques we’re about to cover have been proven to work, too many marketers use them in a way that cancels out their otherwise potent conversion power.
This is a real shame because your landing page could be raking in larger profits if you only paid closer attention to how you implement these proven techniques.
The good news is that once you become aware of how badly you may be implementing these techniques, you can quickly fix them.
The key is to become aware that you’re using them the wrong way in the first place.
1: Tell A Story To Personalize Your Landing Page’s Value
Storytelling is one of the most powerful landing page copywriting techniques you can use. Not only do you pull your reader into the scenario your offer addresses, but you also create emotional urgency with your offer.
Once emotionally engaged, chances are much higher that your viewer would enter his or her email address or make a purchase.
Awesome, right?
Well, sadly, too many marketers tell stories that are simply worthless.
They are duds.
They seem too good to be true. They show extreme conditions. They simply fail to convert.
What went wrong?
The stories most marketers tell in their landing pages fail to focus on putting a human face on the problem the reader is facing.
Instead, these low converting landing pages tend to present almost ‘too good to be true’ situations.
If you want your landing page stories to convert, take the most probable circumstances faced by your target audience members and base your stories on these.
These realistic stories are more believable because more of your audience members can relate to them.
2: Use A Question As A Header Title For Your Landing Page
Questions are very powerful ‘centering’ devices because they draw your prospects attention to one central concept or a small set of concepts. Questions help narrow and define the problems and situations your offer addresses.
If a question is well-defined, it is easier to present your solution and it is easier for the prospect to see the value in your solution.
Sadly, too many marketers use a header question that has little to do with the questions their target audience members care about the most. For example, the question focuses on cost when most users are actually interested in saving time.
To fix this problem, figure out the primary concern of your target audience members and pose relevant header questions.
3: Change Your Font To Emphasize Key Points Of Your Pitch
When you’re talking to somebody, you normally change your tone of voice when you are trying to emphasize certain things. By the same token, text in bold or italics or larger, ‘special’ fonts tend to be noticed more.
The problem here is that too many marketers overuse these font changes. They use them so much that the reader is confused or reads the text like the formatting isn’t even there.
To maximize the impact of special fonts when emphasizing key points in your landing page text, make sure you use them SPARINGLY.
Keep special fonts to a minimum so when you do emphasize certain words, they truly STAND OUT.
4: Use Testimonials From Happy Customers
One of the most powerful selling tools you can use is social proof. People are more likely to buy whatever you are offering if they see that other people have had positive experiences with what you’re selling.
Pretty simple, right?
In fact, this is so simple that you’d think this would be hard to screw up.
Wrong. Marketers actually blow this all the time.
The key problem is RESTRAINT.
Steer clear of using overly positive testimonials that they look fake. People are very suspicious of overly positive testimonials. ‘Over the top’ recommendations make them skeptical.
Make sure you only use REAL testimonials on your landing page.
Real testimonials are grounded in reality. This means there’s a mix of both positive and not-so-positive elements in the testimonials.
Above all else, use testimonials from happy customers who got results that are not outliers.
Otherwise, your testimonials might seem too good to be true and won’t carry much weight with people you’re trying to convince.
5: List Out The Benefits Of What You’re Promoting
One of the most common, yet powerful, copywriting tips you’ll ever come across is to write out benefits of your product, not features.
People buy based on benefits, not features. Benefits solve their problems. Benefits are easier to understand. Features, on the other hand, tend to degenerate into so much sales talk and technical jargon.
Sadly, too many marketers list SO MANY BENEFITS, they flood their prospects with information. This data overflow leads to, you guessed it, lower conversions.
Your landing page shouldn’t read like a laundry list or check list. Instead, it should be focused on a very small set of benefits which were strategically selected to appeal to your target readers. To figure out which benefits to focus on, ask your target audience members.
Of course, you need to cross reference this information with the landing pages of your competitors to make sure you’re operating in the right ballpark.
6: Link Your Call To Action With The End Result Your Target Customers Want
One of the most useful copywriting conversion tricks you could ever learn involves pairing a call to action to a specific benefit the reader wants.
For example, instead of relying on the tired and weak “Click Here” try using “To finally get rid of the high costs and headaches of random outsourcing, enter your email here to take your labor sourcing results to the next level!” See the difference?
People buy because they are looking for solutions. By pairing the action you want people to take with the benefit they are looking for, you increase the likelihood they will take that action. Clear, right?
Well, marketers tend to blow this technique when they end up listing a ton of benefits with the call to action. Not only does this result in horrible run on sentences, this dilutes the conversion power of your call to action.
The reader is simply too confused to take any action at this point.
The solution?
Focus on one central benefit and pair that with the conversion action.
This is quite risky because your target audience might be looking for a number of benefits instead of just one.
This is where split testing comes in. Test different landing pages with different action-tied benefits and see which pages produce the best results with your traffic.
Don’t Be A Victim Of ‘Proven’ Landing Copywriting Techniques
Make no mistake about it, the landing page copywriting techniques we’ve just covered can turn your landing pages into quick winners.
However, you have to use them the right way. Avoid the common implementation pitfalls outlined and truly take your landing page conversion rates to the next level!
If you want to know more about avoiding these and other copywriting mistakes, take a look at the featured resource below where you can download a copy of a free report, Copywriting Blunders, so you will be further forewarned. Download, read it and take action 😊
