Tips

2 Simple Ways To Add Value To Your Affiliate Offers

2 Simple Ways To Add Value To Your Affiliate Offers

2 Simple Ways To Add Value To Your Affiliate Offers

Affiliate marketing as an online business opportunity is very attractive as it is low cost and low risk, but as an affiliate you’re always going to have a lot of competition.

Not only are you competing with others who are selling similar products, but there may be dozens, hundreds or even thousands of serious affiliates who are selling the EXACT same product as you are.

How do you beat your competition?

By adding value (bonuses) to any affiliate offer you promote.  This means providing some sort of a bonus – a freebie – to anyone who buys an offer through your affiliate link.

You’re probably wondering what the simplest and most effective way of creating a bonus for your offer or service that you are promoting.

It can be overwhelming and quite frustrating as you want to give your audience and potential buyers a valid incentive to purchase from you or through your affiliate links.

Here are a couple of simple ideas for adding value to any affiliate offer.

Offer Buyers A Free Report

If you are not sure where to start then the most effective and simplest way would be to create a free report or detailed guide.

You can make it as simple or as detailed as you like but it must provide value. Another point to take into consideration is that the guide must have a unique flow that coincides and complements the original training or tutorials.

In other words, it must be structured in a way that acts as a reference that works in tandem alongside the original content as a supplementary alternative.

You can add images and additional text to help further expand on the training while providing more insights to allow users to better understand the topic and complete tasks etc.

To give an example of this, if you are a personal trainer and your clients need help with losing weight and correcting their dietary habits, you will create a detailed guide and structure it in a way that follows a simple step-by-step process.

To elaborate on this example to keep it as simple as possible you will focus the guide on 3 key areas which your clients must follow to help them get the required results.

You will start off with an estimated time period in which they must adhere to all the rules and complete the tasks as required for them to start seeing progress.

The next step will be to create a detailed day to day meal plan that covers the types of food they should eat at each meal. Making sure to provide information based on the number of calories, protein, and macronutrients they need to consume or restrict to allow them to work within any boundaries or limitations they may have.

The final step will be to incorporate a structured exercise plan that will provide information on the best warm-up routines and exercises to implement to increase stamina, build muscle or lose weight.

You can cater the information based on the client’s proprietary needs so they can follow the plan in a simplified manner.

One of the most important aspects of providing a free report or guide to your followers is to not call it an eBook or pdf.

For example:

You don’t want to use this phrase – You can download a free pdf or eBook using the link below.

Even though there is essentially nothing wrong with this call to action but as the words, eBook and pdf are so commonly used they are rarely seen as an incentive or valuable even though they could be packed with detailed information.

So, in your audience’s eyes, it is seen as less valuable, and they may be less likely to use it.

Instead, what you should do is give the eBook a different name such as:

  • Detailed Report
  • Proven System
  • Proven Formula
  • Structured Blueprint
  • Step-by-Step Process
  • Detailed Document

This small change will greatly help enhance the perceived value of your bonus.

It’s a great way to get people interested in your brand, and an even better way to introduce yourself as an expert.

It will also give you an extended reach as an authority figure on the subject or topic.

You’ll not only get instant credibility for yourself and your brand but also have a chance to reveal how the training is helping others deal with their specific problems or challenges.

Now that you have those small changes in place, you can now provide a simple CTA or Call to Action to encourage your followers to provide their email address in exchange for the free report.

OK, here’s another way to add value to your affiliate offers.

Offer Buyers A Checklist

Sharing a detailed checklist is another great way to add value to an offer, service, or promotion.

People love incentives and checklists are a great way to increase a viewer’s interest in a product.

It can help users to follow along with the content of the training etc in a step-by-step order as it also helps to keep them accountable as they progress.

It also helps to solidify more trust in your product so they can get more value.

They can just check off the tasks they have completed along the way allowing them to move on and focus on the next stage of whatever process they are involved in.

This can be useful not only for solo content creators but also for groups and teams that need to work closely together on specific tasks to complete projects etc.

For a lot of teams, sharing and checking off checklists helps everyone stay on track with projects. For instance, maybe you have a big project to take on, but you don’t know who is responsible for what steps in the process.

You can create a detailed checklist of events that can be designated to each team member so that everyone involved knows exactly where to focus their time and energy on.

This will help to avoid confusion while allowing the entire process to have a better flow and be more streamlined.

There are plenty of ways you can create a detailed checklist!

  • Create PDF files
  • Dynamic Online Templates
  • Printable Templates

You can use various design programs to build the files and convert them to pdf or different reading formats that can be made viewable online or made printable so that you can access a physical copy if needed.

Another alternative would be to create interactive checklists that have a more flexible dynamic as you can access them anywhere at any time as long as you have access to a computing or mobile device with a stable internet connection.

Everything involved with these interactive checklists is hosted online so you can view them through your internet browser window, but they can also be made printable if required.

There are so many benefits to creating detailed checklists as you can cater them to whatever area, interest, or niche where you have an established audience of loyal followers or as an incentive to entice new followers to join your group, offer or service.

You can create anything from holiday travel and packing checklists to remind people of all the specifics they need to take with them and be aware of when travelling abroad.

Even step-by-step health guides, cooking and diet plans to exercise plans etc, even how to set up an online business where they can check off each section to let them know which stage they are currently on their journey.

Checklists are a great way to summarize the content in a training course or program into individual tasks while also helping to increase engagement with the user.

You can sell checklists as an additional way to earn an extra income source, or you can give them away for free as an added bonus for an offer or product you plan to promote, you have the freedom to use or implement them how you wish.

If you like the 2 simple ways to add value to your affiliate offers in this article, you will surely like an extended and detailed report containing another 8 ways to boost your affiliate earnings.

So, check out the featured resource below for the free Simple Affiliate Strategies detailed report; download, read it and take action 😊

Continue Reading
Keeping On Top Of Your Mental And Emotional Health

Keeping On Top Of Your Mental And Emotional Health

Keeping On Top Of Your Mental And Emotional Health

Saying that times are challenging these days would be a gross understatement.

With the Covid pandemic, political polarization, lockdowns, vaccine mandates, people losing their jobs daily and untruthful media juggernauts dividing the people over issues – let’s just say, times are stressful.

They really are… and millions of people are feeling it. They’re weary, worn down and in a state of numbness. Their mental and emotional health has taken a beating.

The good news is that you can remedy this problem and maintain your sanity in a world that seems to be growing increasingly insane by the day.

Here’s how you do it…

Find Your Triggers

The first step to healing yourself will be to find out what’s getting you down.

Are you unhappy at work? Is it the news? Or is it the constant vitriolic debates on social media that’s aggravating you?

What’s important is to know what’s eating you.

Even overthinking can be a problem – and the first step is knowing what’s causing you distress.

Avoid Those Triggers

As simple as this sounds, people are not rational and fail to do it. Millions get stressed out watching the news which is always polarizing and stirring up fear. It would only make sense to stop watching this drivel.

But people don’t.

Like a deer caught in the headlights, they keep consuming the news content put out by the networks who have hidden agendas of their own. As a result, they get more stressed out. It’s a vicious cycle that never ends.

Eliminate ALL triggers that are causing you mental and emotional anguish.

Do A Digital Detox

A 3-to-5-day digital detox will do wonders for your mind and soul. When you don’t watch TV or use your phone, you’ll immediately be reducing the amount of stimuli your brain receives and processes. As a result, you’ll calm down.

Recently, Facebook (Instagram and WhatsApp too) was down for a day. Millions of people reported feeling better for that day when they couldn’t access their social media.

They got a brief respite from all the stimuli. Instead of understanding how beneficial this was to their mind and soul, the masses mindlessly got back on social media the very next day when the platforms resumed operations and started discussing why the ‘blackout’ happened.

It never ends. Until you realize that less is more here, you’ll be a victim and be swayed by the daily issues the world is ranting about. Step away from the noise.

Like Max Lucado said, “A man who wants to lead an orchestra must turn his back on the crowd.”

Turn your back on the social media crowd and your life will become a symphony. Or at the very least, it won’t become a stressful cacophony of social media talking points.

Avoid Stimulants

While your morning coffee is fine, you’ll want to avoid energy drinks and other stimulants to keep you going through the day. Caffeine dependency is a very real problem.

It causes anxiety and when you’re not loaded up with caffeine, you feel lost. Over and above that, any alertness you get from caffeine is temporary… but it generally leaves you feeling worse after the effects wear off.

Since the half-life of caffeine is about 5 hours, many people still have caffeine in their system when its bedtime. As a result, they can’t sleep well and wake up groggy and stressed out. Avoid caffeine after 1 PM.

Stay Healthy

We all know what we need to do here. Eat clean and in moderation – and exercise 4 to 5 times a week. It’s so simple in concept but so difficult in practice.

A good diet and regular physical activity are 2 of the best forms of self-care any individual can undertake.

Want to feel better mentally and emotionally?

Then look after your body well.

Manage Your Fear

However bad things may be, fear helps no one. Like author, Robin Sharma says, “Being scared is part of being alive. Accept it. Walk through it.”

Fear of death. Fear of Covid. Fear of what others may think about you. Fear of being unemployed. Fear, fear, and more fear.

Don’t let fear control your life. Tell yourself that you’re resilient and will get through anything. You’ve come this far, haven’t you?

Well, you have what it takes to go all the way. Focus on your goals and where you want to go – not fear.

De-Stress

Massages, yoga, aromatherapy, walks in the park, watching a comedy, going to the zoo or an amusement park, etc. are all forms of stress relief.

What matters here is that you do what works for you. Break the monotony in your life. Do something fun. Very often, people get trapped in a mundane cycle of work and mind-numbing entertainment such as reality TV.

What you really need is a change in your daily life. Something that takes you out of your normal routine and helps you break through the grey fog of inertia and unhappiness.

Doing something that’s fun and not what you normally do will be akin to letting rays of sunlight break through the dark clouds in your life. You’ll get a ‘breather’ and be able to shift your mental state. This is priceless.

Help Others

The author, Robert Ingersoll, once wrote, “We rise by lifting others.”

An excellent quote with an eternal truth – when you help someone else, you will feel better.

You’ll feel like you’re making a difference in the world, and your actions just might make someone else believe in the goodness of people. This belief is in short supply these days.

Ideally, you’ll want a hands-on approach such as volunteering at a homeless shelter or even a pet shelter. Doing good will make you feel good.

Buying a homeless person a meal will not only help them but will make you feel much better than donating your money to a faceless organization.

Sometimes, you’ll even find good conversation among people who have fallen through the cracks of the system. That said, you’ll want to be cautious in your approach too.

Your mental health and emotional health are intertwined. How you process information is just as important as how you emotionally react to it. It’s imperative that you be aware of this.

Feed your mind positive information. Where your attention goes, your energy goes.

If your attention goes on social media and reading hateful comments, you’ll be stressed out and become spiteful too. Your mind and thoughts be clogged up with drama, debate, and disinformation.

If you spend your time reading good books and helping yourself to progress in life, you’ll feel a sense of achievement because your life feels more purposeful. That’s how you look after your mental and emotional wellbeing.

“You can’t have a positive life and a negative mind.” – Joyce Meyer

Whatever you want in life will require discipline to achieve and maintaining a healthy mental and emotional balance is a small part of that. And if you want to know more about harnessing the power of self-discipline, then check out the featured resource below for a free report; download, read it and take action 🙂

Continue Reading
How To Avoid The Top 7 Common Mistakes Bloggers Make

How To Avoid The Top 7 Common Mistakes Bloggers Make

How To Avoid The Top 7 Common Mistakes Bloggers Make

Starting a blog can be a very interesting and financially rewarding endeavor, but only if you do it right. Unlike other online business models such as ecommerce, Kindle publishing or product creation, blogging has very few ‘moving parts’ to it and is simpler.

Once you install WordPress, a cool theme and some useful plugins, you’re almost set. Now all you need to do is create content.

As simple and straightforward as this sounds, there are still a few pitfalls that must be avoided.


By the way, if you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it. You can check it out here.


Below you’ll find a list of 7 common mistakes that bloggers make… and what you need to do to steer clear of them. Take note of these pointers and remember them.

Not Defining Your Ideal Target Audience

You can’t be everything to everybody. It’s important to pick one niche, find a sub-niche within it and target a specific audience in that niche.

For example, fitness for men above 40. Or potty training for dogs. Or self-care for first-time moms.

You must have a specific audience in mind and your blog posts must be targeted at them. This is how you’ll build a loyal tribe of readers.

It can sound counterintuitive because you want a large audience, but a highly targeted audience is much more likely to get you and but from you once they see you as an authority.

Not Posting Regular Content

Initially, you’ll be excited when you set up your blog. You’ll probably create content regularly and be checking your stats to see if you’re getting traffic.

However, as time goes by, you’ll discover that content creation can be a grind. Writing is hard work. Constantly coming up with topics to write about can be a chore too.

You must have a specific audience in mind and your blog posts must be targeted at them. This is how you’ll build a loyal tribe of readers.

If you don’t post for a month or two, they’ll get tired of checking your blog and won’t show up anymore.

You’ll lose your audience, and your blog will appear stale. So, aim to post at least twice per week. This will ensure that you’ve fresh content in your blog regularly.

If you dislike writing or you’re busy, you can always hire writers from Fiverr, Freelancer, Upwork or TextBroker to write articles for you.

Not Building Your List

You’ll definitely want to build a list from your blog so that you can stay in touch with your readers. Install the Thrive Leads plugin on your site and you’ll be able to create pop ups, scroll mats and even embed sign up forms in your blog posts.

With a list, you can earn commissions via affiliate marketing, or you can increase traffic to your blog by letting your subscribers know whenever you have a new post.

Make sure you use a good autoresponder service, such as Active Campaign or Aweber.

Poorly Written Content

It goes without saying that your content needs to read well and not be full of grammar and/or spelling errors.

Besides the obvious errors, your content needs to be informative and entertaining at the same time. If your readers are bored, they’ll close your page and move on.

People will sit and binge watch Netflix for hours. It’s not so much an attention span issue here as it is an ‘interest’ issue. If your content is interesting, you’ll hook your readers and keep them on your blog.

Make sure the content is user-focused and it’s best to write like you talk. Conversational content will always win online. Leave the formal writing to stuffy college professors and dusty books at the library.

Your blog needs to provide information that’s relevant, useful and entertaining. It’s a tough juggling act, but that’s what separates the popular blogs from the thousands of blogs that no one bothers visiting.

Selling Too Hard

This is a common mistake made by many beginners to marketing. They either display too many ads on their blogs or their content is too salesy.

People can see through the bloggers’ veiled attempts at providing skimpy information with an ulterior motive to sell.

You’ll want your blog posts to appear as natural as possible. The goal is always to educate and entertain. Selling should appear as an afterthought. Deftly weaving affiliate links into your content without calling attention to them will spark your readers’ curiosity.

Let them click on these links on their own… and they’ll be much more likely to buy what you’re promoting. People love buying stuff, but they hate being sold to.

So, don’t overtly sell all the time. Keep most of your posts content-driven but have affiliate links scattered here and there so that you get sales.

Poor Formatting

The Gutenberg block editor can seem clunky in the beginning but once you’re adept at using it, your blog posts can be made to look great.

Make sure you’re using a clean, fast-loading theme. Readability matters. The font used should be easy to read and legible. Use headings, sub-headings, images and videos to break up the text.

You may choose to have a sidebar or not. Not having a sidebar does give a page a cleaner look, but this is a personal choice. What matters is that your content is easy to consume. The user experience is very important.

Not Having A Clearly Defined End Goal

If you’re blogging for fun, then it doesn’t really matter what you post or when you post. But if you’re blogging for profit, then you must have an end goal in mind for EVERY post you make.

Is it to educate? Or will you be selling products through it? Or is it for traffic generation and list building?

Having an end goal in mind when creating content will help your blog stay focused on what you want to achieve – which could either be a bigger email list, increased readership or more sales.

So, decide what the goal is first – then write your blog post. If you want to know more about writing a great blog post, check out this post here.

These 7 tips when applied consistently will help you create a blog that’s engaging, popular and profitable.

Over time, you’ll have an income-generating asset that makes passive income round the clock… or you can flip it for 3 to 6 times (or more) what it’s currently earning and walk away with a sizeable chunk of profit. It doesn’t get better than that!

If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a  free blogging report; download, read it and take action 🙂

blogging
Continue Reading
Focus On Intent To Help Control Creativity

Focus On Intent To Help Control Creativity

Focus On Intent To Help Control Creativity

If you’re creatively inclined, then you probably enjoy most of your time coming up with ideas, but you’re likely less intrigued by the serious business side that requires a lot of focus and monotonous work.

Any creative projects require these aspects to become full-fledged products or ideas, as annoying as it may seem. Don’t panic when it comes time to set aside your creativity, because you will get back to it.

Instead, just focus on your intentions with the creative idea and work to bring it to reality. While ideas certainly have merit, they’re not particularly useful if they’re never put into action.

Often times, putting them into action can be a tedious process, but it becomes worth it to see your creative endeavor brought to life, able to accomplish the goals that you had in mind when you thought of it in the first place.

For example, if you came up with a great infographic to inform people about a topic that you’re passionate about, it wouldn’t get very far as a simple idea or rough draft. A completed product that was shared and spread online would be able to actually inform others and spread your knowledge, but it’s going to take work.

You’re going to have to do research and cite sources, make it look nice, and go through the work of getting it to be spread and shared around. These are tedious things, but since your intent was to spread knowledge to begin with, it makes it worth your effort.

You might also want to create something with the intent of generating some income for yourself. It might be something like designing logos for up and coming companies or making physical products that people can buy on websites like Etsy.

The thought process is fun when you get to utilize your creativity, but then comes the actual process of bringing it to reality. Gathering materials, stocking your inventory, shipping purchases – all of these things can be a hassle.

Regardless of whether or not it’s a pain for you to do, your intention was to make money. The only way for you to do that is to give them an actual product. Very seldom will people pay good money for the concept of something that they’ll have to actually create themselves.

Instead, they’re more interested in purchasing a completed product, something that they don’t have to put any more work into. That’s where your effort to backburner your creativity comes in handy.

Engage In Digital Minimalism To Maximize Creativity And Focus

While technology and all of the gadgets we have today are certainly useful and can help you work more efficiently, they may also be dragging down your creativity and focus.

Whether it be a ton of distractions on all your devices or the fact that you might be using them as a crutch, they can sometimes do more harm than good for your creative flow and ability to focus.

In these situations, it’s best to put all of the tech down and just focus with the bare essentials. It’s almost like a palate cleanser. While you spend hours and hours writing on Word documents or drawing pictures in Photoshop, you can just as well get it done with a good old fashioned pen and paper.

It might not be as efficient, but it helps in ways that you might not anticipate. The best thing to do when attempting this is to separate yourself from as much technology as possible.

If you can go out to your backyard or to a park with just a pen and paper and get your work done, then that’s great. If, for emergency reasons, you need to have your phone on you, that’s fine – just make sure you’re not using it to get distracted.

Otherwise, you shouldn’t be listening to music or watching anything, and preferably it’s somewhere outside where you can really absorb the sights and sounds of nature. When you don’t have the distractions of technology, from constant alerts to easily accessible entertainment, you might find that you’re able to be much more focused.

You’re there with only your own work to do, and otherwise you have nothing to really focus on. If you’re having trouble focusing, this might be a great way to get you back on track.

In terms of creativity, technology is very helpful, but it can start to become more of a crutch than a tool. If you know that you can always reference random guides online and draw inspiration from all kinds of other designs, then you may start to lose your creative edge.

By isolating yourself from all of that, you’ll be able to use your own pure creativity to create something entirely unique, without the reliance on all kinds of other sources. You should always look at technology as a tool – a means to an end.

It’s an amazing tool that you can and should take advantage of, but sooner or later, you’re going to reach a point where you’re becoming overly dependent on it, at which point you need to take a break and reassess.

Has Your Demand For Productivity Intimidated Your Creative Vibe?

Productivity is often stressed above all else in businesses today. It’s the best way to put out product after product, which typically results in the highest profit yield. However, productivity isn’t everything.

You need to be able to put out something that you’re proud of, something original and creative, and too much focus on productivity may stifle that, leading to some rather negative consequences.

There are many companies that would rather put out as many products as possible instead of making high quality products a priority. There’s a balance to be found between the two.

You obviously can’t release just one small product every year, but you also can’t be rushing so quickly that you’re not putting enough effort into things. Once you start to rush through your projects without care, you’ll start to slip.

One of the major drawbacks about being overly productive is that your business partners or clients may start to notice that you’re focusing on quantity over quality.

If they’re used to receiving quality products from you, ones that are made with much love and care, they’ll be pretty sour once they start receiving a ton of mediocre work.

At that point, word may start to spread, and you can actually end up losing business. Creativity takes time. That is a fundamental part of business – it doesn’t just come out of thin air.

It takes time and care for you to develop an idea fully and to polish it to near perfection. You can’t take all the time in the world to get it done, since you naturally have certain deadlines to meet, but you can put a bit of extra time and effort into it to get it just as you’d like, to make something you’re proud of.

Extended periods of time spent pumping out as much as you can without any true creative input can actually hurt you in the long run as well. It might get you some short term sales, but it’ll start to fall off.

Creativity is like a muscle. It needs to be exercised frequently in order to grow and develop as well as stay healthy. If you’re not spending some time honing your creativity over a certain amount of time, it will start to degrade.

Eventually, you’ll be left without the same degree of creativity that you had before, and it can be difficult to get back into your flow when you need it. Instead of focusing on pure quantity, make sure you’re actually putting some heart and effort into the things you produce.

Well, as I’m sure you can appreciate, there is a lot more to be learnt about increasing focus and productivity; far more than can be covered in this short post, but if you’d like to know more about this, then click on the featured resource below where you can pick up a free report, Stay Focused For Success, that covers this topic in more detail. Download, read it and take action 😊

Continue Reading
Why You Need To Start Building Your List Today

Why You Need To Start Building Your List Today

Why You Need To Start Building Your List Today

List Building is an amazing tool that can help your business stay in touch.

Below, are some amazing benefits, as well as some shocking facts that will help you get the most out of List Building on behalf of your business.

You Own Your List

One of the very best benefits of creating and building a mailing list is the freedom that it grants you to manage it.

It might happen that you manage communications with your clientele pretty well through social media sites, but what if one of those social media sites goes out of fashion?

Social media platforms come and go, but email is prevalent. You have to also consider that while not everybody is on Facebook or Instagram, everybody using the internet has an email address, so it will always be good to capitalize on it.

What’s the first thing people check in the morning? Email!

Email Is Simple To Use

One of the greatest advantages of using email to communicate with your customers is its straightforward nature. Just make sure you have great content to send, and you’re done.

As for your clients, they might not know what a “hashtag” is, why they should comment on a picture, or maybe they’re just not that interested in “liking” something on Facebook and will ignore your posts, but they sure do know how to click on an interesting piece of content that you just sent to them.

You also have the advantage of getting their focus. On blogs or social media sites, users can get distracted and lost among the amount of information that they are bombarded with… even stuff that is related to yours, which may even come from a competitor!

With email, they can read from top to bottom without turning their finger in another direction. They’ll get your information in a condensed format that will only take them to where you want them to go!

It Grants You Exclusivity

When you think about what kind of content you want in your email inbox, or when you think about what individuals or companies you give your email address to, you don’t think about it as a free for all, right?

You think about it as something sacred, since years and years of receiving email junk has taught you to not expose it willingly. You have to think that your customers think about their email inboxes exactly the same way.

It Is Great For Making Announcements And Selling Products

Mailing lists are very good for sending out information that you don’t want to be buried under lots and lots of other trivial pieces of content.

People check their emails daily, and you can reach them much more easily this way.

Reminders for events, offers, announcements, contests and miscellaneous news, like items back in stock, are best sent through email.

Chances are you’ll get an immediate response, especially if you get your customers used to looking for your emails!

It Is Cost Effective

Building and maintaining a mailing list is one of the cheapest ways to market across the board.

You can use a regular service and even keep it free, or you can use a paid mailing list service and make use of better and more advanced features for keeping up with your customers.

If you are serious, you need to invest in a good autoresponder service such as Active Campaign or Aweber

This, of course, will depend on how you are planning to reach your customers, and to make sure they get the most out of the service.

It’s Private And Can Be Targeted

One of the best things about a mailing list, and more specifically about using email, is the privacy aspect, which people care about a lot. It works both ways, because you can directly address somebody and he or she can do the same with you.

People prefer it this way, because they can ask you something or complain to you without it needing to be on a public wall or post. You can also create a channel that can be exclusively dedicated for this kind of communications, which customers will be thankful for!

You can also target emails to certain people or groups of people, hence knowing their preferences and habits will be crucial. This will enhance how you communicate with them, and in turn will also change how they perceive you.

Finding The Right Balance Between Delivering Value And Selling In Your Emails

Every email marketer has to find the right balance between delivering value and promoting products. That’s the only way to ensure the longevity of your list and the loyalty of your subscribers.

If you keep mailing out for offer after offer without giving any value, you’ll appear ‘spammy’ and many of your subscribers will get annoyed and leave.

If you keep providing value and giving out freebies, you’ll condition your list to only expect free gifts and they’ll not be inclined to purchase anything from you.

So, finding the right balance is of paramount importance to keeping you in the green. Most subscribers innately know that you’re running a business and will have to promote offers every now and then to cover your business costs and generate profits.

In fact, if you do your email marketing well, your list will be supportive of your business and will purchase your products or the products you recommend. Email marketing is all about having a relationship with your list… and just like every relationship, there must be give and take.

In this section, we’ll look at 3 methods that you can employ to strike the right balance between providing value and making money through promotions.

Provide Tools And Tips

Your subscribers are on your list to learn from you. They’re looking for information that can help them with whatever their goals are.

If you have a weight loss list, your subscribers will want to know tips and tricks to lose weight. If they’re on a gardening list, they’ll want to know the latest methods to grow healthier vegetables or have a better garden.

Your job as an email marketer is to share pertinent, useful and applicable information to them on a regular basis. It’s imperative that your knowledge be shared so that they can learn something from you.

Share with them what works for you. This will keep them hooked to your emails and they’ll be less likely to leave.

Giving Gifts Or Bonuses

If you’re an affiliate marketer, you may need to give attractive bonuses to woo your list so that they buy through your link. This is especially true if you’re in the make money online niche and the product launches are highly competitive. Potential buyers will look around for the best bonuses before they make a purchase.

So, you’ll want to set up a good bonus as and when you can. That said, you do not need to provide a bonus every single time. If you’ve been providing enough value, your subscribers should purchase from you just because they like you.

It is a delicate balancing act here to get the list to purchase without always expecting a bonus… but it can be done.

If you’re in other niches, you could give out gifts like free reports or discount coupons or get special deals for your list that isn’t available elsewhere.

Offer Help When You Can

One of the best ways to increase engagement in your list is to be contactable. If you’re a successful marketer, you may hire a virtual assistant to help out here. Ask your list to contact you if they have questions or need help… and when they do, help them out.

If you recommend a product, you can always help them with any issues they may face using it. Be proactive and do what you can to make your subscriber achieve their goals.

Finding the right balance is all about showing that you care. Overdeliver and help whenever you can… and when you have something to sell, your list will support you and not unsubscribe because they think that you’re only looking out for number one.

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

email marketing
Continue Reading
Optimized by Optimole