Why You Need To Start Building Your List Today

Why You Need To Start Building Your List Today

List Building is an amazing tool that can help your business stay in touch.

Below, are some amazing benefits, as well as some shocking facts that will help you get the most out of List Building on behalf of your business.

You Own Your List

One of the very best benefits of creating and building a mailing list is the freedom that it grants you to manage it.

It might happen that you manage communications with your clientele pretty well through social media sites, but what if one of those social media sites goes out of fashion?

Social media platforms come and go, but email is prevalent. You have to also consider that while not everybody is on Facebook or Instagram, everybody using the internet has an email address, so it will always be good to capitalize on it.

What’s the first thing people check in the morning? Email!

Email Is Simple To Use

One of the greatest advantages of using email to communicate with your customers is its straightforward nature. Just make sure you have great content to send, and you’re done.

As for your clients, they might not know what a “hashtag” is, why they should comment on a picture, or maybe they’re just not that interested in “liking” something on Facebook and will ignore your posts, but they sure do know how to click on an interesting piece of content that you just sent to them.

You also have the advantage of getting their focus. On blogs or social media sites, users can get distracted and lost among the amount of information that they are bombarded with… even stuff that is related to yours, which may even come from a competitor!

With email, they can read from top to bottom without turning their finger in another direction. They’ll get your information in a condensed format that will only take them to where you want them to go!

It Grants You Exclusivity

When you think about what kind of content you want in your email inbox, or when you think about what individuals or companies you give your email address to, you don’t think about it as a free for all, right?

You think about it as something sacred, since years and years of receiving email junk has taught you to not expose it willingly. You have to think that your customers think about their email inboxes exactly the same way.

It Is Great For Making Announcements And Selling Products

Mailing lists are very good for sending out information that you don’t want to be buried under lots and lots of other trivial pieces of content.

People check their emails daily, and you can reach them much more easily this way.

Reminders for events, offers, announcements, contests and miscellaneous news, like items back in stock, are best sent through email.

Chances are you’ll get an immediate response, especially if you get your customers used to looking for your emails!

It Is Cost Effective

Building and maintaining a mailing list is one of the cheapest ways to market across the board.

You can use a regular service and even keep it free, or you can use a paid mailing list service and make use of better and more advanced features for keeping up with your customers.

If you are serious, you need to invest in a good autoresponder service such as Active Campaign or Aweber

This, of course, will depend on how you are planning to reach your customers, and to make sure they get the most out of the service.

It’s Private And Can Be Targeted

One of the best things about a mailing list, and more specifically about using email, is the privacy aspect, which people care about a lot. It works both ways, because you can directly address somebody and he or she can do the same with you.

People prefer it this way, because they can ask you something or complain to you without it needing to be on a public wall or post. You can also create a channel that can be exclusively dedicated for this kind of communications, which customers will be thankful for!

You can also target emails to certain people or groups of people, hence knowing their preferences and habits will be crucial. This will enhance how you communicate with them, and in turn will also change how they perceive you.

Finding The Right Balance Between Delivering Value And Selling In Your Emails

Every email marketer has to find the right balance between delivering value and promoting products. That’s the only way to ensure the longevity of your list and the loyalty of your subscribers.

If you keep mailing out for offer after offer without giving any value, you’ll appear ‘spammy’ and many of your subscribers will get annoyed and leave.

If you keep providing value and giving out freebies, you’ll condition your list to only expect free gifts and they’ll not be inclined to purchase anything from you.

So, finding the right balance is of paramount importance to keeping you in the green. Most subscribers innately know that you’re running a business and will have to promote offers every now and then to cover your business costs and generate profits.

In fact, if you do your email marketing well, your list will be supportive of your business and will purchase your products or the products you recommend. Email marketing is all about having a relationship with your list… and just like every relationship, there must be give and take.

In this section, we’ll look at 3 methods that you can employ to strike the right balance between providing value and making money through promotions.

Provide Tools And Tips

Your subscribers are on your list to learn from you. They’re looking for information that can help them with whatever their goals are.

If you have a weight loss list, your subscribers will want to know tips and tricks to lose weight. If they’re on a gardening list, they’ll want to know the latest methods to grow healthier vegetables or have a better garden.

Your job as an email marketer is to share pertinent, useful and applicable information to them on a regular basis. It’s imperative that your knowledge be shared so that they can learn something from you.

Share with them what works for you. This will keep them hooked to your emails and they’ll be less likely to leave.

Giving Gifts Or Bonuses

If you’re an affiliate marketer, you may need to give attractive bonuses to woo your list so that they buy through your link. This is especially true if you’re in the make money online niche and the product launches are highly competitive. Potential buyers will look around for the best bonuses before they make a purchase.

So, you’ll want to set up a good bonus as and when you can. That said, you do not need to provide a bonus every single time. If you’ve been providing enough value, your subscribers should purchase from you just because they like you.

It is a delicate balancing act here to get the list to purchase without always expecting a bonus… but it can be done.

If you’re in other niches, you could give out gifts like free reports or discount coupons or get special deals for your list that isn’t available elsewhere.

Offer Help When You Can

One of the best ways to increase engagement in your list is to be contactable. If you’re a successful marketer, you may hire a virtual assistant to help out here. Ask your list to contact you if they have questions or need help… and when they do, help them out.

If you recommend a product, you can always help them with any issues they may face using it. Be proactive and do what you can to make your subscriber achieve their goals.

Finding the right balance is all about showing that you care. Overdeliver and help whenever you can… and when you have something to sell, your list will support you and not unsubscribe because they think that you’re only looking out for number one.

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

If you want to know more about nurturing you list, check out the featured resource below for a free Simple List Building report; download, read it and take action 😊

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