Email

How To Write Great Email Subject Lines

Email Marketing18th DecemberBy Jason Daly

How To Write Great Email Subject Lines

Email subject lines are one of the most important parts of your email marketing. They are what determine whether or not your email will be opened and read.
A great email subject line will grab the reader’s attention and make them want to learn more about what you have to say.
There are a few key things to keep in mind when crafting your subject line. In this article, we’ll look at some simple strategies to help you write great email subject lines that will get your messages opened and read.

What Makes People Open Your Emails?Different Types Of Email Subject Lines What Makes A Good Email Subject
Line?Best Practice When Writing Email Subject Lines Conclusion

What Makes People Open Your Emails?

When it comes to email, we all want the same thing: to have our messages opened and read. But what makes people actually open and read our emails?
It’s a question that’s been debated for years, and there’s no one-size-fits-all answer. But there are some general principles that can help you create emails that people are more likely to open and read.
Here are four tips to make your emails more likely to be opened and read:

Make sure your subject line relates directly to the reader.
The subject line is the first thing people see when they receive your email, so it’s important to make it count. Write a subject line that’s interesting and relevant to the email’s content and relates to what your reader is looking for.Appeal to our self-interest
The main reason that people will sign up for your email list is because you offer them something that will benefit them. We are all naturally self-interested, meaning we are attracted to things that we think will help us in some way. Therefore, if you can appeal to someone’s self-interest without asking for anything in return, you will have an email that is much more likely to be opened.Use personalization to make your email stand out.
Personalization can go a long way in making your email stand out in someone’s inbox. Use the person’s name in the subject line and throughout the email to make it more personal.Stir emotions
The last reason people will open an email is because it has sparked some sort of emotional interest. This could be because they disagree with the subject line and want to see what the email has to say, because the subject line is so strange they feel compelled to find out more, or because the subject line has promised something inspiring or powerful. Creating an emotional response in your readers can help you not only increase open rates but also build a brand with which people feel a connection.

Following these tips will help you create emails that people are more likely to open and read. But there’s no guarantee that your email will be opened and read, even if you do everything right. Sometimes, people just don’t have the time or interest to read every email they receive.
If you want to improve your chances of having your email read, focus on building a relationship with your subscribers. The more they know, like, and trust you, the more likely they are to open and read your emails.

Different Types Of Email Subject Lines

Email subject lines are one of the most important elements of your email marketing campaign. They are the first thing your subscribers see when they open their inbox and can be the difference between your email being read or being ignored.
With so much importance placed on email subject lines, it’s important to understand the different types of subject lines and how to use them to your advantage.
Here are some different types of email subject lines to consider:

The “You” Subject Line
This type of subject line is all about personalization. It’s designed to make the recipient feel like the email is meant specifically for them.
For example, “You’re invited to our VIP launch party!”The “Urgent” Subject Line
Sometimes, you need to convey a sense of urgency in your subject line. This type of subject line is often used for time-sensitive offers or announcements.
For example, “Last chance to get 20% off!”The “Benefit” Subject Line
With this type of subject line, you want to focus on the benefit that the recipient will get by opening your email.
For example, “5 easy ways to improve your website’s conversion rate.”The ” Curiosity” Subject Line
With this type of subject line, you want to pique the recipient’s curiosity and get them to open the email to find out more.
For example, “You’ll never guess what we’re giving away this week!”The ” Testimonial” Subject Line
If you have a testimonial or positive review from a satisfied customer, you can use it in your subject line to increase your open rates.
For example, “John Smith loves our products!”The “Question” Subject Line
Asking a question in your subject line can be a great way to get the recipient to engage with your email.
For example, “Do you know the best time to post on social media?”The “List” Subject Line
People love lists! If you have a list of tips, tricks, or ideas, be sure to include it in your subject line.
For example, “7 ways to improve your email marketing.”The “How To” Subject Line
If you have a helpful tutorial or guide, be sure to include the word “how to” in your subject line. This will let the recipient know that they can expect to learn something from your email.
For example, “How to increase your website’s conversion rate.”The “Tip” Subject Line
If you have a quick tip that can help the recipient in some way, be sure to include the word “tip” in your subject line.
For example, “Tip: How to get more followers on social media.”The “Free” Subject Line
Everybody loves free stuff! If you’re giving away something for free, be sure to include the word “free” in your subject line.
For example, “Free eBook: 7 ways to improve your email marketing.”

Hopefully, these different types of email subject lines have given you some ideas of your own. Remember, the key is to test different subject lines and see what works best for your audience.

What Makes A Good Email Subject Line?

Do you know what makes a good email subject line? This is a question that many people ask, especially when they are trying to improve their email marketing campaigns.
There are a few things that you should keep in mind when you are crafting your subject lines, such as relevance, urgency, and storytelling. Let’s take a closer look at each of these factors.

Relevance
Your email subject line should be relevant to the content of your email. This may seem like a no-brainer, but you’d be surprised how many people make the mistake of using a generic or irrelevant subject line.
Think about what you want your email to achieve. What is the main message that you want to get across? Once you know this, you can craft a subject line that is relevant to the email’s content.Urgency
Your subject line should also convey a sense of urgency. This doesn’t mean that you should use all caps or exclamation points (unless that is part of your brand’s voice), but it should communicate that the recipient needs to take action on the email.
One way to do this is to use time-sensitive language, such as “act now,” “limited time only,” or “while supplies last.” You can also use numbers to convey a sense of urgency, such as “48 hours only” or “5 steps to take now.”Storytelling
A good email subject line should also be able to tell a story. This doesn’t mean that your subject line should be a novel, but it should be interesting enough to make the recipient want to learn more.

Think about how you can use your subject line to pique the recipient’s curiosity. Ask a question, use a surprising statistic, or tell a mini-story that will entice the reader to open the email.
Keep these factors in mind the next time you are crafting your email subject lines. By making sure that your subject lines are relevant, urgent, and tell a story, you’ll be sure to improve your open rates and get your message across.

Best Practice When Writing Email Subject Lines

So, we are beginning to put all the pieces together to craft a compelling email subject line to make the most of your email marketing efforts.
The last thing you want to take into consideration are the best practices to use when writing them. Here are just a few best practices to follow when writing your email copy.

Keep it short and sweetThe subject line is not the place to get wordy. Keep it short and to the point – ideally, around 50 characters or less. This will ensure that your subject line is readable in the preview pane and doesn’t get cut off.Be clear about what’s insideYour subject line should give recipients a good idea of what they can expect to find in the email. Be clear and concise, without being too vague.Use actionable languageInclude verbs or other actionable language in your subject line to encourage recipients to open and read your email. For example, “Learn about the new features in our latest product release.”Avoid using all capsUsing all caps in your subject line will make it difficult to read and can come across as shouting. Stick to using normal capitalization.Use personalizationPersonalized subject lines are more likely to get opened and read than generic ones. Include the recipient’s name, company, or other relevant information.Don’t reinvent the wheelWe can learn from successful email subject lines to improve our own. By looking at examples of effective subject lines, we can get ideas for how to make our own subjects more effective. Seeing how others use wordplay or emojis can give us new ways to approach our subject line.Test, test, testAs with anything in email marketing, it’s important to test your subject lines to see what works best with your audience. Try different versions of your subject line and see which ones get the most opens and clicks.

Conclusion

Email subject lines are important because they are one of the first things that recipients see and can often determine whether or not an email gets opened. To write great email subject lines, focus on being clear, concise, and making sure that the subject line is relevant to the email’s content.
Different types of email subject lines can be effective for different purposes, so it’s important to choose the right one for each email. Ultimately, what makes a good email subject line is that it is interesting and makes the recipient want to learn more by opening the email.
You will only get better at writing emails and getting them opened if you actually do it, so try keeping some of these things in mind the next time you start writing an email to your subscribers, and hopefully you will see your emails hitting the inbox and your open rates increase.
Email marketing isn’t going anywhere any time soon and can be incredibly lucrative, so it is a good skill to try to learn and master.

If you want to know more email marketing tips about building and nurturing your email list, check out the featured resource below, where you can get a free report about simple list building to expand your knowledge further. If you do download it, please read it and take action and good luck

Setting Up Highly Targeted Opt-in Offers

Content Marketing9th OctoberBy Jason Daly

How To Use Content Curation On Your Blog

If you’re looking for ways to make your blog more engaging and informative, content curation is a great option.

But what is content curation, and how can you use it on your blog?

Here’s a quick guide to help you get started.

Headline 1Headline 2Headline 3

What Is Content Curation?

Content curation is the process of sorting through and sharing online content that is relevant to your audience.

When done well, content curation can help you become a trusted source of information and make your blog more engaging.

Content curation can be used to build a resource of information on a particular topic, to create a news feed of relevant content, or simply to surface the best content on a given subject.

Why Curate Content?

There are several reasons to curate content. One reason is to provide your audience with a one-stop shop for information on a particular topic. This saves your audience time by not having to search for information from multiple sources.

Another reason to curate content is to establish yourself as an expert on a particular topic. By curating the best content from around the web, you are showing your audience that you are knowledgeable about the subject matter.

You can also add your own commentary and analysis to the content you share; after all people are visiting your blog or website to hear from you and your views.

Content curation helps you to save time by sharing content that’s already been created, rather than creating everything yourself.

Lastly, curating content can help to build relationships with other bloggers and website owners. When you share their content, they are likely to return the favor.

This can help to grow your audience and expand your reach. Always give attribution to anything you share or comment on, and if you can, let the original source know that you have cited them.

TIP:

Try finding a product or service you like and see whether they offer an affiliate program. If not, why not reach out to them and ask whether they would be willing for you to promote their products and for you to get a commission?

The Complete Solution For Building Your Blog…The Right Way

If you are serious and want to take your blogging to the next level, check out the Rapid Blogging Blueprint. This is a premium level training that takes you through each and every step of setting up your own highly profitable blog and profiting from it.

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The Rapid Blogging Blueprint training combines manuals, checklists and over the shoulder video training to get your blog up and running, and into profit…quickly.

Share Your Curated Content

Once you’ve curated content, you can share it on social media, your blog, or in an email campaign.

When you share your curated content on social media, be sure to include a link back to the original source. This will give credit to the original author and help you build relationships with other thought leaders in your industry.

If you have a blog, you can share your curated content there. Be sure to include a link back to the original source and give credit to the original author.

If you have an email list, you can share your curated content in your newsletter or in a dedicated email campaign. Be sure to include a link back to the original source and give credit to the original author.

Use SEO To Promote Your Content

SEO is a great way to get your content in front of more people.

By optimizing your content for the search engines, you can increase your chances of people finding it when they search for relevant keywords.

“Achievers – whether in business, sports, or the arts — are committed to continual improvement.”

– Jack Canfield

Conclusion

Content curation is a great way to find and share high-quality content with your audience. If you curate content regularly, you can build a strong reputation as a source of great content.

And, if you promote your curated content properly, you can get more exposure for the content creators you’re featuring.

What are your thoughts on content curation? Do you curate content on your blog or website? If not, why not?

If you really want to know more about the power of content marketing and blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action

How To Get Visitors To Your Opt-In Page

Despite the recent growth of various online marketing strategies such as social media, email marketing still remains to be the most effective marketing tool for websites. A mailing list is therefore one of the greatest assets a business can possess.

Building this list however is not an easy task. Some websites have even resorted to buying lists in a desperate attempt to increase their subscribers but in the end this proves useless and even damaging.

A good mailing list is one which a website has developed naturally. Such a list contains individuals who have a high potential of becoming loyal customers. To build a good mailing list you need an equally good, high conversion opt in page.

The first step in creating a successful opt in page is increasing the traffic to it. Without people visiting the page, you have no chance of building your list. Below are some helpful strategies through which you can boost the number of visitors visiting your opt in page.

Search Engine Optimization (SEO)

To get as many people as possible to visit the opt in page, you need to put your website in front of as many eyes as possible. The best way of doing this is through search engine optimization.

The proper use of certain rich keywords and key phrases and providing value to your visitors through the content on the website are all effective SEO methods.

With an increased ranking, more web users will see your website and possibly visit it.

Paid Advertising

If you are just beginning to build your mailing list, getting the traffic you need naturally can take time. To jumpstart the list, make use of paid advertising. You can advertise using Google, Bing or Facebook ads among others.

The advantage of paid advertising is that the traffic that you receive is still beneficial since the people who will click on the ad are those who are interested in what you have to offer.

Ensure that you have crafted your ads, especially those on Facebook, well enough so as to attract as many people as possible.

Social Media

Facebook, Twitter and Google Plus are some of the best social media websites that you can use to triple the traffic being received on the opt in or squeeze page. Facebook is especially effective at this.

All you need to do is create a fan page and then get people to join it.

You can even use Facebook ads to get more fans. Frequently invite your fans to sign up for something and place the opt in page url where they can easily see it.

Be careful however not to spam your fans. Instead, strive to provide value and make offers that they cannot refuse.

Solo Ads

This is another popular method of jumpstarting your list although you will have to pay for it. It involves using someone else’s list to market your website and create your own subscribers.

For instance, if your website is in the health niche, you can find a well-developed almost similar health website and then pay the site owner to email your content or offer to his list.

Of course, you can only use solo ads with other related websites. For those in marketing and business niches, a form of solo ads is Safe Swaps – http://safe-swaps.com

A word of warning though; not all solo ad vendors are made equal and there are a lot of poor providers out there so this is NOT for the novice marketer as you can lose a lot of money quickly. In all honesty, paid advertising via the likes of Google, Bing and Facebook are more reliable.

Forums

Many websites owners do not realize the potential that forums hold in getting more people to visit an opt in page and subscribe to emails. You can easily build a list with hundreds of subscribers simply by using forums.

Just find a popular forum in your niche, sign up and then become an active participant. Answer and ask questions and contribute to discussions.

As you build your authority on a forum, more people will be curious to find out what you are offering.

Article Marketing

Article marketing has long been said that it no longer works. However, it should still be part of your traffic generation strategy, as you’ll still get traffic from those searching for information around a particular topic.

This involves creating short articles, between 300 to 700 words and then posting them on various article directories. At the bottom of each article, you include a url to your opt in page.

To increase the number of people who follow the url ensure that the article contains helpful and informative content and use more than one article directory.

Even better, post the articles to directories in a certain niche rather than general directories. Here’s an article directory where you can submit your articles: http://ezinearticles.com

Press Releases

Media releases are particularly effective at getting people to check out what you are offering.

To increase the effectiveness of press releases, create them regularly and submit them to different news websites.

Guest Blogging

Get in touch with popular bloggers and ask whether you can submit a blog post.

Although you may not get paid for the post, you may be allowed to place a link to your website at the end of the article.

This tactic is all about exposure and you are borrowing the site owners expertise. The more popular the blog, the more traffic you will get.

Contests

People love winning things, and a contest of any kind will receive a lot of attention.

Start a contest on your website and publicize it on social media and ask your fans to share it with their friends.

Ensure that the reward for the winner is appealing enough for people to want to participate.

YouTube

YouTube is the most popular video hosting website. Take advantage of the millions of visitors who visit it every day to boost traffic to your opt in page.

Learn how to create a viral video that is both helpful and interesting. In the video and description, provide a link to the opt in page. You can also encourage people to share their video on their websites for more visibility.

In your effort to get people to visit your website, make sure that they are people who are likely to sign up. Hence your efforts need to be directed towards a specific target group. As you work within your niche, you attract relevant visitors who in the future can easily turn into paying customers.

After you have attained considerable traffic increases, remember that there is also the work of getting people to actually join your mailing list. But once you have established a steady stream of reliable traffic, you have tackled this major first step in email marketing.

If you want to know more about building your list after they have opted in, check out the featured resource below where you can get a free report about simple list building to expand your knowledge further.

How Often Should You Email Your Subscribers?

All marketers will know that building an email list should be your number one priority when starting out in any kind of online business. If you ask any marketer what they would do if they had to start again, most will invariably say that they would start to build their list from day one and wish they would’ve done this the first time around.

This is because an email list is an asset you own, unlike the many social media platforms that you may be on who can shut you down without any notice at all.

So, after you have started to build your list what then? Well, you email them on a regular basis with useful help, tips and advice. You should also try to entertain them and open up to them and show them the real you rather than a business persona.

This opening up builds the know, like and trust factor that will make them more likely to buy from you again and again.

The key is to be yourself and don’t try to fake it. They want to know about you and your perspective on things or they wouldn’t have signed up.

You can also send them offers that you may think they will be interested in but the key here is not to promote everything under the sun (especially poor quality products that you haven’t personally invested in).

They want to know that you have their best interests at heart and that you don’t just think of them as a commission on a sale!

So, now you have an email list and have started to write to them; great.

The next question is, “How often should you email your list?”

Believe it or not, this is one of the most commonly asked questions regarding email marketing. Some marketers say that you should mail daily so that your list can get to know you.

You’ll be creating a habit where they look forward to your emails. This is true and there are several marketers who mail their list several times a day and make six figure earnings from email marketing.

On the other hand, many other marketers feel that you shouldn’t swamp your list with emails or they’ll get fed up and unsubscribe. So, they mail less often… but they make good money too.

So who is right? How often do you mail out?

The truth is that there is no right or wrong answer to this question. It depends on several factors ranging from the people on your list to the type of marketer that you want to be. We’ll look at a few tips below and they’ll shed light on how frequently you should mail.

The Golden Rule

The golden rule is that you should do unto others as you’d want others to do unto you. If you do not mind receiving several emails from marketers promoting products every single day, you’d probably have no qualms mailing your list daily or even several times a day.

However, if you prefer getting one email every 3 or 4 days from a marketer and daily emails seem like too much for you, you can choose to email every 3 or 4 days.

You’ll feel better about yourself… and this will reflect in your emails.

You’ll also attract subscribers who prefer fewer but better emails. It’s of vital importance that you do what’s right for you and your list.

If several people on your list tell you that they prefer fewer emails, then mail less frequently. You must have a ‘feel’ for your list.

What Type Of Marketer Do You Want To Be

There are two types of marketers when it comes to email marketing. One type follows the ‘Churn and Burn’ method of email marketing.

Basically, they release products constantly and use traffic generation methods such as solo ads and paid ads to build their list.

They then hammer this list with emails promoting offer after offer after offer. This can be very effective and they may make thousands of dollars doing it.

However, they’ll burn out their list quick and this explains why they keep having to add new subscribers to the list.

The second type of marketer sends fewer emails to the list and he or she is more concerned about building a relationship and rapport with the list. The focus is on repeat customers and the long term value of the customer.

Their goal here is to build a business and not sacrifice long term profits for short term rewards.

Providing value and helping their list is put ahead of short term profits. They treat their subscribers as people and not cash cows.

Both methods are just as profitable… and ultimately, you should choose one that you’re comfortable with.

Do You Have Something To Sell?

If you feel like you have something to sell to your subscriber that will be of value to them, cast aside your hesitation and mail away. Just make sure you exercise due diligence and check the product out first.

Never make the mistake of blindly promoting a product that you don’t have a clue about. Like they say, trust takes years to earn and seconds to break.

A good practice to follow will be to always have a link to something a subscriber can buy. Even when you’re sharing information and providing value to your list, there should always be one link in your email that will take them to your store or a product that they could buy.

Curious subscribers will click on the links and you will make sales. So, even if your emails are purely helpful content, do find a way to add a link or two subtly within the email that could lead to sales. After all, you are a marketer and you do need an income to keep your business going.

At the end of the day, the best way to know how often you should email your list is to self-reflect on your business goals and to do what is comfortable for you. Monitor your email open rates, click through rates and unsubscribes. With these stats you’ll have all the information you need to figure out just how often your list wants to hear from you.

Do You Struggle With List Building?

If you’ve been around internet marketing for any length of time, I’m sure that you’ve heard the phrase “The money is in the list.” You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! Actually the phrase should really be “The money is in the buyers list.”

First of all, let’s answer the question, “What is a list?”

A list in internet marketing terms is a database of contact information for your prospects. So if you have a product or promote products about gardening and I sign up for your list, I’m a prospect that you can market to repeatedly until I unsubscribe.

So why is building a list so important? Let’s say you start off as an affiliate marketer. You find a niche you truly enjoy and you start working what you’ve learned into some traffic for your affiliate links.

Over a period of 30 days, you funnel 5,000 prospects from the World Wide Web who are interested in your niche straight through your affiliate link to the product owner’s site.

They even buy – yea! You’ve made a 50% commission with a 2% conversion rate. That means 2 out of every 100 people you sent bought the product, and your share was $26.00 (as an example). You earned a cool $2,600 this month – good for you!

But you’re leaving money on the table. Those 100 people who bought from your 5,000 clicks? They’re now on the product owner’s list, not yours. So what they’re going to do is send them more offers over the coming weeks.

After all, they are proven buyers. Over the next 30 days, those buyers fork over some more money for products that complement the original one they bought. That money goes to the product owner, not you – because you passed on building a list the first time around.

A better way to build an internet marketing business is to start with a list from day one. Before you let a single person slip through your link without capturing their name and email address, have your system set up to build a list.

Why should the product owner get to cash in on that person again and again when you’re the one who brought them the customer in the first place? Stake claim to each prospect and leverage your relationship with them for future sales and commissions.

You can have unlimited lists for different niches and send automated emails using a simple tool called an autoresponder, examples of which are Active Campaign or Aweber. Every day you can log in and see how many people have signed up, and you can create automated messages to send out to help convert your list into more sales.

If you want to learn more about autoresponders, you can read this article.

If you are serious about growing a successful online business, then you must make list building your main priority.

Even if you are an affiliate marketer like in the example mentioned above, there are ways to capture the prospects email address before sending them to the sales page.

You can do this by creating a free gift that the prospect opts-in (i.e. give up their email address) to receive. The trick here is to make the gift highly relevant to the affiliate offer.

Checklists, workbooks, case studies are such examples of good gifts, or “lead magnets” as they tend to be called.

Once you have your gift, you can create something called a squeeze page (sometimes called a bridge page in affiliate marketing) using your page builder of choice. If you use WordPress, I highly suggest OptimizePress and if you don’t use WordPress I would suggest Convertri.

When you are ready, you send your traffic to the squeeze page, the prospect opts in and is then sent to the affiliate offer.

This is a real win-win because you are building your list and you may also get some affiliate commissions if they decide to buy 👌

When you are a little more confident, you can try your hand at creating your own products and having affiliates send traffic to your offers. How amazing is that?

But whatever you do, you must ensure that you are actively list building all the time.

You also need to manage your lists proactively, and learn how to write compelling emails to get readers to open them and to take action on the contents.

Don’t just bombard your new subscribers with offer after offer. It is important to nurture your list and give huge amounts of value and helpful advice before asking them to buy even more stuff from you.

This is a major mistake that a lot of marketers make, especially in the internet marketing/make money online niches.

Another thing you should be doing is not bombarding your buyers with offers to buy things they have already purchased; this is just plain lazy marketing and happens all the time and shows that you don’t really care about them.

So, as you can see, list building is critical for the success and longevity of an online business. But it is also incredibly important that you nurture and manage your list once they have subscribed as it is much easier to convince a customer to buy from you again.

Write emails that help your subscribers and don’t be afraid to get a little personal and reveal things about yourself as this will only make them connect with you more, as you are not just another marketer, but a real person.

And remember that your email list is a source of free traffic, so look after it and it will be a source of income for you for years to come.

Your subscribers will expect you to sell to them so that isn’t a big issue, but don’t go for a hard sell every email. Always have their best interests in mind, rather than making a quick buck and they will reward you with their loyalty and custom.

And don’t email them too often! Some marketers email daily, others a few times per week or once a week. There is no right or wrong but you do need to email them regularly; once a week minimum or they may forget about you.

Some marketers can be very pushy and email multiple times per day, especially if they are promoting a product launch, but I personally think that is too much and too aggressive.

And don’t be afraid of people unsubscribing; it happens and is nothing personal. You only want people on your list who are going to connect and engage with you, so repelling the wrong type of person is just as important as attracting the right kind of person.

As I said earlier, you need to be managing your list and this includes removing people from your list who aren’t opening your emails as this can affect your delivery rates. And as long as you are continually trying to build your list, this shouldn’t be a big issue for you.

Just remember that your subscribers are real people with real problems that hopefully you can help them solve and you will do well.

So, go out and start building and nurturing your list today. 👍

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