If you’ve been around internet marketing for any length of time, I’m sure that you’ve heard the phrase “The money is in the list.” You might get weary of hearing it, but it’s smacking you in the face for a reason – it’s the truth! Actually the phrase should really be “The money is in the buyers list.”
First of all, let’s answer the question, “What is a list?”
So why is building a list so important? Let’s say you start off as an affiliate marketer. You find a niche you truly enjoy and you start working what you’ve learned into some traffic for your affiliate links.
Over a period of 30 days, you funnel 5,000 prospects from the World Wide Web who are interested in your niche straight through your affiliate link to the product owner’s site.
They even buy – yea! You’ve made a 50% commission with a 2% conversion rate. That means 2 out of every 100 people you sent bought the product, and your share was $26.00 (as an example). You earned a cool $2,600 this month – good for you!
But you’re leaving money on the table. Those 100 people who bought from your 5,000 clicks? They’re now on the product owner’s list, not yours. So what they’re going to do is send them more offers over the coming weeks.
After all, they are proven buyers. Over the next 30 days, those buyers fork over some more money for products that complement the original one they bought. That money goes to the product owner, not you – because you passed on building a list the first time around.
Why should the product owner get to cash in on that person again and again when you’re the one who brought them the customer in the first place? Stake claim to each prospect and leverage your relationship with them for future sales and commissions.
You can have unlimited lists for different niches and send automated emails using a simple tool called an autoresponder, examples of which are Active Campaign or Aweber. Every day you can log in and see how many people have signed up, and you can create automated messages to send out to help convert your list into more sales.
If you want to learn more about autoresponders, you can read this article.
If you are serious about growing a successful online business, then you must make list building your main priority.
Even if you are an affiliate marketer like in the example mentioned above, there are ways to capture the prospects email address before sending them to the sales page.
You can do this by creating a free gift that the prospect opts-in (i.e. give up their email address) to receive. The trick here is to make the gift highly relevant to the affiliate offer.
Checklists, workbooks, case studies are such examples of good gifts, or “lead magnets” as they tend to be called.
Once you have your gift, you can create something called a squeeze page (sometimes called a bridge page in affiliate marketing) using your page builder of choice. If you use WordPress, I highly suggest OptimizePress and if you don’t use WordPress I would suggest Convertri.
When you are ready, you send your traffic to the squeeze page, the prospect opts in and is then sent to the affiliate offer.
This is a real win-win because you are building your list and you may also get some affiliate commissions if they decide to buy 👌
When you are a little more confident, you can try your hand at creating your own products and having affiliates send traffic to your offers. How amazing is that?
But whatever you do, you must ensure that you are actively list building all the time.
You also need to manage your lists proactively, and learn how to write compelling emails to get readers to open them and to take action on the contents.
Don’t just bombard your new subscribers with offer after offer. It is important to nurture your list and give huge amounts of value and helpful advice before asking them to buy even more stuff from you.
This is a major mistake that a lot of marketers make, especially in the internet marketing/make money online niches.
So, as you can see, list building is critical for the success and longevity of an online business. But it is also incredibly important that you nurture and manage your list once they have subscribed as it is much easier to convince a customer to buy from you again.
Write emails that help your subscribers and don’t be afraid to get a little personal and reveal things about yourself as this will only make them connect with you more, as you are not just another marketer, but a real person.
And remember that your email list is a source of free traffic, so look after it and it will be a source of income for you for years to come.
Your subscribers will expect you to sell to them so that isn’t a big issue, but don’t go for a hard sell every email. Always have their best interests in mind, rather than making a quick buck and they will reward you with their loyalty and custom.
And don’t email them too often! Some marketers email daily, others a few times per week or once a week. There is no right or wrong but you do need to email them regularly; once a week minimum or they may forget about you.
Some marketers can be very pushy and email multiple times per day, especially if they are promoting a product launch, but I personally think that is too much and too aggressive.
As I said earlier, you need to be managing your list and this includes removing people from your list who aren’t opening your emails as this can affect your delivery rates. And as long as you are continually trying to build your list, this shouldn’t be a big issue for you.
Just remember that your subscribers are real people with real problems that hopefully you can help them solve and you will do well.
So, go out and start building and nurturing your list today. 👍