How To Use Chatbots For Marketing (5 Ways To Use Chatbots For Success)

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I’m sure you have heard about chatbots as they appear to be all the rage at the moment!

So, why is that?

Well, chatbots and other marketing automation tools allow modern marketers to personalize brand messaging whilst also delivering good support to prospects and customers.

These automation tools help businesses become more efficient and increase productivity without the requirement of added headcount or time, while at the same time providing an enhanced customer experience.

And now, with chatbots becoming more fluid, reliable, and human-like, a whole new array of possibilities is opening up for online marketers.

And with the expectations that chatbots will better enable businesses to “engage, convert, close and delight their customers,” marketers are on the edge of their seats, waiting to see what new tools the future might bring.

The question is how to use chatbots for marketing? Well, here are 5 top ways that you can use chatbots in your business.

1. Lead Generation And Qualification

Chatbots are generally more engaging than other methods due to the immediacy of the experience. People open messages, respond, click links, and engage with chatbots up to 10x more than with email marketing or traditional communication.

As a general rule of thumb, even skilled email marketers are lucky to get 30% of their followers to open an email when they send a message to their list of email subscribers!

Compare that to a custom-made chatbot which takes only 5 minutes to create and it becomes clear why everyone should be creating chatbots.

Even the most beginner of newbies can get a 75% or higher open rate when they get a chatbot to deliver their marketing message! And more opens or engagement means more leads, and eventually sales.

And you can also use bots to qualify leads for you!

2. Answer Basic Questions For Website Visitors

This is one of the most useful and popular ways to use bots and can take a lot of work off your hands, as well as a host of other benefits.

When visitors come to your site, they’ll want to ask questions about your products or services. If they can’t find those answers, they may leave and will probably never come back resulting in lost sales for you.

Helping your potential customers is a priority, but that can be difficult if you are a solo entrepreneur or small business.

And this is where bots can come in and really help you enhance your potential customers experience.

You can set up a bot to emulate live chat and talk with your customers. And you may be surprised that visitors actually like this experience, IF they are set up correctly.

3. Enhance The Sale Process

What if someone visits your website, engages with your chatbot, but then leaves without making a purchase?

You can use that interaction via the chatbot and perhaps follow up with a special offer or discount email to try to persuade your prospect to come back and buy!

 

Thanks to email autoresponders, you can set up your system to email the discount to all customers who interact with the chatbot and fail to purchase. Those prospects will be surprised and pleased that you noticed, remembered and pursued them, and they just might come back to buy your product or service.

4. Personalisation

It’s no secret that customers love personalization across the board, so, if you’re not providing that customized experience, you could be losing out to your competitors.

It’s a lot easier than it seems to use bots for personalization. You can use questions and quizzes to gather data about your prospects, and then use that data to communicate information and offers that are relevant to them.

Make no mistake, a little personalisation goes a long way!

And FB Messenger bots, in particular, really shine in this regard. If you want to learn to take advantage of Messenger bots, take a look at a course called Destiny by JayKay Dowdall, probably the best and most affordable course on Messenger bots available.

5. Improved Customer Loyalty

If you implement and use chatbots along with your email marketing via your autoresponder, this can have a number of positive effects, including a noticeable improvement in customer loyalty.

Imagine how your customers will feel if you were able to provide 24/7 support, respond to their Facebook comments immediately, send them follow-up emails with incentives, and offer them quick, convenient answers to questions whenever they stop by your website.

Couple this with high quality products or services, this kind of interactivity and engagement can create a powerful bond between you and your customers and shouldn’t be underestimated.

OK, there you have 5 ways to use chatbots in your marketing for 2019 and beyond. Which one will you start with?

And don’t forget that if you want to learn how to set up and succeed with FB Messenger bots, then take a look at Destiny (you won’t regret it)!

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