No matter what type of business you’re in online, you are going to have to do at least some writing. Whether you’re a blogger, a website builder, an indie book publisher, a freelance writer, or even an online shop owner, chances are you need to write content of some sort.
Note that this isn’t really about the way you write or at least that’s only a small part of the puzzle.
Instead, writing content that people will go out of their way to read is all about choosing exciting topics, giving them great titles and knowing what it is that makes people click.
Know Your Audience
It goes without saying that you must know who your audience is and what they are interested in before you even think about creating any type of content.
If you don’t know what your audience is feeling and the particular struggles that they face, then you really are shooting in the dark.
This doesn’t have to take long but is well worth the time and effort, but unfortunately this is one step that so many marketer and product creators skip. Yet if you do this you will definitely reap the rewards by targeting the right people at the right time which will result in more leads and (hopefully) sales for you.
Using Clickbait For Good!
One way to entice people to come to your blog and read your post is to use ‘clickbait’. Clickbait is basically any content that is designed to encourage clicks, even if it isn’t entirely honest in how it goes about that.
Normally clickbait titles are purposefully provocative or misleading and this gets people to click on them. Unfortunately this also gives them a rather bad reputation so you do need to be careful if/when using them.
For instance, you’ll see things like ’10 Tips to Transform Your Body – Number 4 Changed My Life!’ or ‘You’ll Never Believe What Happens to This Woman in This Shocking Video!’. For most people the curiosity/promise of the title will elicit a click.
There is no denying that clickbait does work and it generates plenty of hits for your website. The problem is that it can also be misleading and as such, it can damage your branding but of course that won’t be an issue for you as you will be using clickbait in a more honest and ethical manner 🙂
Choose Your Title Wisely
So let us ask ourselves: what is it about clickbait that makes it so successful?
The answer is that it looks different, it looks interesting and it promises something unique/that you haven’t seen before. It would be fine, if the actual content weren’t so lacking.
And clickbait is even more successful thanks to the sheer quantity of interesting content on the web. How many fitness sites have you been to where all the articles are on ’10 ways to get abs’ or ‘how to eat clean to lose weight’. This content is so derivative, we’ve all read it a thousand times!
For a fitness site, that could look something like this:
‘How my fitness addiction nearly ruined my relationship’
‘Cardio acceleration: a new type of cardio fitness that burns 300%+ more fat’
‘Why bodybuilders are stronger than powerlifters’
These sorts of titles are engaging and unique but what’s more is that they’re also meaty and give you the opportunity to write some really great stuff and they also have an air of mystery to entice viewers to click through and learn more. That’s how you get clicks and build fans!
OK, there are 3 quick tips to help you to create content that people actually want to read and hopefully this will result in more leads and sales for you and your business. Now where’s my pen…