Starting An Online Business At Home (The Two Things You Must Have Before You Do Anything)

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Starting An Online Business At Home (The Two Things You Must Have Before You Do Anything)

Did you know you can outsource pretty much everything you need to start an online business? If you don’t like doing it, don’t fret; just pay someone else to do it for you and this frees you up to work on your business and not in your business.

But there are a couple of things that can’t be outsourced and need to come from you and they are crucial to your success or failure. So, what are those 2 things you may be asking?

Well the first one are your ideas.

Your BIG Idea

Your big idea has got to be yours and it should underpin your entire business and should be incorporated throughout your sales processes.

So let’s say you come to me, wanting to start an online business. You’re a blank slate, in that you don’t have a clue where to start or what to do.

You may think that you are at a disadvantage but in fact this is not the case, because someone who is a blank slate actually holds a tremendous advantage over someone who already thinks they know it all, when in fact they don’t really have a clue. A little knowledge can be dangerous!

So you come to me and ask what you should do. And I stuff a pad of paper and a pen in your hand, and I tell you to go somewhere quiet and think because you’re going to brainstorm like you’ve never brainstormed before. You’re going to write down every idea you get. Good ones, bad ones, stupid ones – even the ones you KNOW for a FACT you cannot possibly pull off.

You’re going to write them all down.

“I want to teach a cooking course to people who currently can’t boil water.”

“I want to build an app that tells people where the vacant parking spots are in New York City.”

“I want to build a community gardening site for people who live in southern Florida.”

And so forth. Be vague or get specific. The key is to just brainstorm your heart out and get all these ideas out of your head. Speaking of which, watch for those items that feel especially near and dear to you, and put a little star by those. And then keep writing.

You’re going to start your business on YOUR idea – not on what’s necessarily gone before or what other people are doing. Lose all preconception of what will and what won’t work for now. That comes later.


By generating your own business model without worrying about what anyone else is doing, you’re freeing yourself up from comparisons, crappy advice and self-doubts. Let your imagination run wild and remember that your business model can be anything you can imagine.

Naturally once you’ve narrowed your choices down to a handful, you’re going to do some research to make sure there is indeed a market for what you’re proposing. But I’m going to discourage you from spending a lot of time looking at any potential competitors. Ignore what they’re marketing, how they’re marketing it, how they’re advertising and so forth.

And this leads us into the second thing that you must have and that is overcoming fear. Only you can do that.


Because what tends to happen when people over analyse is that they learn to fear their own idea.

“This is already being done, so I’m too late!”

“This company is already doing a good job of covering this market, there’s no room for me.”

“Their idea is different from mine, so theirs must be the right one and mine must be wrong.”


And so forth. So, by not over analysing things you’re eliminating one type of fear that plagues all new marketers. But you’re not done yet as there is a second fear you’ll need to overcome – the one that creeps up on you when your friends say, “What, YOU’RE going to start a business? HAHAHA!”

Or maybe your friends are supportive, but you lack confidence. “What if people hate my product?”

Yup. There’s a real heart stopper. And you cannot outsource overcoming those fears. So how do you deal with them?

For me, I just acknowledge them rather than fight them. Yes, I’m afraid. No, I’m not going to let it stop me. So Mr. Fear, you go sit in that chair over there while I work. And if you get bored, feel free to fly out the window.

Believe it or not, this attitude works. When you stop letting fear take a hold of you, when you stop feeling like you’re trapped in its icy grip, when you just acknowledge it and do the work anyway, then fear tends to get real quiet. It takes a seat and watches for an opening. And if you don’t give it one, eventually it just leaves the way it came.

Ignore what’s going on around you. Put blinders on, manage your fear and above all else, stick to your idea.

And remember these acronyms for F.E.A.R.


False Evidence Appearing Real and Face Everything And Rise


And in the immortal words of Susan Jeffers Feel The Fear And Do It Anyway. This is a great book by the way and you really should check it out here for US readers or here for UK readers.

If you are ready to get started on your online business you may feel a little confused with all the technical jargon around setting up domains, hosting etc. Well, I have a report which can help with that so don’t let this stop you.

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