One of the jobs of us as marketers is to attract those you want to sell to and work with, BUT equally importantly, you need to repel those who don’t resonate with you or your message.
A big mistake that many new marketers make is to try to appeal to everyone but, trust me, that will make you miserable as you will be dealing with people that just don’t “get it.”
Draw a line in the sand and stake your claim. Be YOU and don’t apologise for being yourself to people who just don’t resonate with you. Just say goodbye, move on and focus on those people who DO appreciate what you have to offer them.
