Amazon Affiliate Success Part 3: Creating High Converting Content

Are you aware of the saying that content is king? While there is no denying that content can make or break a website, you need to ensure that you are creating quality, future proof content for your website as this is just as important to your rank as using the right type of target keywords.

In fact, if you really think about it, quality content on an Amazon affiliate website is only possible once you find the correct keywords so that you can base your content around these targeted keywords so finding the best keywords is a critical step in content creation. Now, quality content on an Amazon affiliate website is not the same as quality content on, say, a bird watching website. What do I mean by that? well read on 🙂

You already know that the first rule about creating quality content is to base it around your most profitable, most traffic generating keywords, but there are other elements that, put together, will make it much more likely that  your niche website will rank on the first page.

The first one is length. One thing that you will notice about most sites on the third and fourth pages of results when you start doing your keyword research as explained before is that they do not offer lengthy content around their keywords. They conform with throwing and repeating their keywords around on 250 word articles in hopes that keyword stuffing will get them ranked higher than they deserve. This was the old version of SEO but this doesn’t really work any more.

The thing is that short form content doesn’t work very well for quality written content. So the second rule to follow when creating quality content for an Amazon affiliate website is to make it long, and by long we mean 2,000 words long and over. Yes this is long but is well worth the effort and if you are writing a review this should be easy to do. If you want a feference as to how long a 2000 word post is; this post you are reading is exactly 1104 words long.

Actual online marketing researchers have found that the average length of articles on Affiliate websites ranking on the first page of Google results is 2,000 words and longer. The effect that this has is three fold.

In the first place, it allows you to target your niche keywords several times without stuffing, which is just pretty bad for rankings. This appeals to the Google algorithm because it will find your target keywords repeatedly throughout content that is not a string of repeated keywords.

The second factor in play here is that it will allow you to create content that is truly relevant to prospective buyers because a piece of content that is 2,000 words long has to include a lot of information about the product being promoted.

In that sense, these product centered articles are then perceived both by your visitors and Google as buyer’s guides, which complies both with Google’s own requirements for quality content to be relevant and with your visitors’ desire to find help with their purchasing decisions.

That takes us to the third factor in play here, which is reducing the amount of time that it takes a buyer to jump to the checkout once they see a product link or image for the second or third time. Now, to achieve this you will need to highlight the pros and the cons of the product in the article promoting it.

And you have to highlight them at the beginning. This creates the effect of informing your leads on the things that they want to learn about the product right before they get to read the entire article, making them very likely to skip the article, click through an image or link, make the purchase, and then coming back to keep reading in anticipation.

This is possible because they will unconsciously realize that the article is long and that they can simply keep reading about the product that they just decided to buy right after they check out, to build up on the excitement in anticipation of receiving the actual product.

Also, longer content allows you to make it future proof because it helps you to build up authority. Speaking of which, we highly recommend you to print the following statement and to paste it on the wall behind your computer so you can see it every day:

Building Permanent Traffic Sources

Now, this is where most marketers will recommend you to focus on getting on the paid advertising bandwagon, but like I said before, Amazon affiliate marketing is different, and generating traffic sources takes a different approach.

The best way to create a permanent source of traffic is by creating a series of lists with evergreen content, by which we mean content that stays relevant over time.

These are lists that you have to be updating on a regular basis to always attract traffic through a very specific set of purchase based keywords which include the following keywords:

Best sellers

“Best of”

“Best on a budget” (Such as “Best budget wireless headphones)

The good news is that keeping these lists updated is as easy as going to the Amazon marketplace and sorting through the best sellers list on your niche category, by sorting through the products with the highest buyer review scores and also sorting through the lowest priced items in your niche with the highest scores.

Now, the science behind these updated lists is that it is pretty easy to rank on the first page when you use keywords such as “cheap” alongside a product based or niche keyword as they have very high search volumes on a monthly basis.

In order to keep these lists bringing you fresh traffic all the time through search engine queries is by creating a separate category page on your site. Remember that each product that you insert on your “best of” lists needs to have its own long form product based article that you can redirect to from your list.

Follow these strategies and you will be giving yourself the very best chance of running a successful online Amazon affiliate business. So what are you waiting for? Find your niche, source your items, setup your website and create some great content and by leveraging the Amazon marketplace you can tap into a huge market. So, get started today and keep on working on your Amazon niche sites and your business will blossom. Good luck.