Building A Strong Success Mindset Pt 2

In the first post in this series, you learnt about the importance of believing in yourself and you can find that post here

Once you have that belief, you can start to put your ideas into action, but before you start to put in a lot of time and energy into the project, you will need to determine if they are worthy of your effort.

Nobody wants to waste time on a project that is doomed to failure, right?

Testing Ideas To Prove Them Worthy

You probably have tons of ideas. Some are good and – let’s face it – some aren’t. How can you tell the difference? By testing them!

Why Testing Ideas and Products is Important

Testing your ideas and products is essential – and it’s not that hard to understand why. Which would you rather do:

Spend your time and money developing and launching a product only to find out that it doesn’t sell the way you thought it would; or
Spend some time testing and refining your idea first before you invest your hard-earned dollars in launching it.

The answer’s clear, right? It’s a better use of your time to test things out first. Once you’ve tested, refined your idea, and re-tested it, you’ll have a pretty good idea of whether it’s going to work.

Market Research

One way to improve your chances of success is to do market research before you spend valuable time and money trying to start your business. That might mean pitching your idea to a few valued friends or family members. It might mean asking your blog readers what they think of it.

With products, it’s a little trickier. But you might do a Google search for products in your niche or spend a few minutes on Amazon seeing what’s available. If there’s a product that does exactly what yours will do, you’ll need to reconceptualize it.

The most important thing with testing ideas is to make sure you’ve got a unique value proposition. That’s the one thing your product or idea has that nobody else has!

Your value proposition could be about functionality, or it could be about price. The main thing is to know how you’ll differentiate your product from others on the market.

One thing you should do for all your target audiences is to create a customer avatar.

This avatar should be your ideal customer and you should flesh it out as much as possible.

One you know your ideal customer intimately, it becomes much easier to identify what they want, and you can create products or services that meet these needs.

Plus, you will also know what struggles they face and can use your marketing to focus on these pain points and then offer them your solution and they will be much more likely to buy because they know they now have hope.

This leads on to…

Identifying Problems And Finding Solutions

You will be much more likely to succeed if you identify a product or service that provides a solution to a problem faced by your target audience. People go online to find answers. They ask questions and look for products that will help them.

You can find problems by searching a common keyword in your niche and looking at Google’s suggested searches. For example, say you want to create a project in the pet training niche and you’re looking for an angle for puppy training product. You might search “How to house train a puppy” and see this:

You can see there are some ideas there, including focusing on training with a bell or training with a crate.

You might be able to carve out a niche for yourself by focusing on a training method for people who work during the day. That’s a problem that might not be addressed by other products – and that means it could be your unique value proposition!

It is also a good idea to hang out where your target market hangs out online. There may be specific forums or Facebook groups where they are asking questions, so these are great places to find out what they are struggling with.

You can give honest, helpful answers and position yourself as an authority, so when you do finally come to make an offer, you will have warmed the audience and they are much more likely to take a serious look at what you have to offer.

Tip: Once you’ve tested your ideas, use ProductDyno to deliver digital content, license apps and plugins, and manage your content delivery without a hassle.

Setting Goals/Small Steps To Success

Do you know how to set goals? It involves more saying “I want a successful business.” You may have heard about SMART goals. It means setting goals that are Specific, Measurable, Attainable, Reasonable, and Timely. If you want to know more about SMART goals, read this post here

This series is about a success mindset, but “success” isn’t a specific enough word when you’re setting goals. Here are some examples of SMART goals:

Incorporate a new business
Generate $50,000 in revenue in the first year
Attract 10 new clients in the first quarter

What you’ll notice is that these goals are all specific and achievable – and in the case of the revenue and client-based goals, they’re measurable and timely, too.

When you set goals, ask if they’re SMART and if they’re not, fine-tune them until they are.

Planning For Failure

You’re probably thinking it sounds strange to plan for failure. It does – but it’s also a smart thing to do.

Everybody fails. Remember the story about Stephen King being rejected 30+ times by publishers? The reason he’s the beloved (and highly successful) author we know today is because what he did after those rejections.

He didn’t stop. He didn’t give up. He learned to cope with rejection, and he persisted.

Before you start, ask yourself what you’ll do if you fail. Keep asking and plan for it. Understand that you may fail – and know that you’re still in the game unless you take yourself out of it.

Coming up next, we’ll talk about the next step, which is related to failure. Successful people learn from their mistakes – and you’ll learn how you can, too. See you in the next post…

As you can appreciate, changing the way you think can have a huge impact on your life, and if you want to know more about developing an inspirational mindset for success, please click on the featured resource below for a free Strong Mindset report; download, read it and take action 😊