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Creating a content calendar that includes matching promos, helps ensure that you meet business goals, such as list building. When you plan your written content, match it to an existing or new opt-in freebie.
This will help grow your list and create multiple points of entry. You can also match written content to other types of promos, according to your goals.
Write it all on your content calendar so you can remember what purpose each item serves.
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OK, let’s look at how you can flesh out your content marketing calendar.
Set Your Goals
A few goals you might set are to expand brand awareness, promote thought leadership, increase word of mouth, get more leads, or make sales.
Determine what tactics work best for your audience. For example, sharing an informative article you published on “Huffington Post” can help spread thought leadership.
A funny meme can help you get more likes, shares, retweets, and spread brand awareness.
Product & Freebie Benefits
The best way to ensure that your content works with your products and freebies is to get familiar with them.
Whether it’s your product, an affiliate product, or an opt-in, you must know how it will benefit your people.
In other words, you must know “what’s in it for them” and what problem it solves.
Plan Publishing Frequency
Always publish to your website first and foremost. It will serve as the hub of your business and support content will lead visitors back to the site.
Begin by planning to add three to five new pieces of website content per week. Then, decide where you want to publish related content that drives traffic back to your “new” website content.
If you add “supporting content” on social sites, you can safely plan on adding something several times per day. Make sure each addition is “fresh”; otherwise, you will lose followers, instead of gaining opt-in subscribers.
Create, Curate, Or Contract
You’ll want to create some of the content yourself, but content can also be easily be curated or contracted out.
There are a lot of places where you can buy private label rights (PLR) content. You can also hire a writer through a company like All Custom Content.
Another option is to collect related bits of information from multiple places to create something new.
Write it Down
Once you have created your plan, write it down.
You can use a spreadsheet or even a Google Calendar. The WordPress Editorial Calendar plugin can also help you pre-schedule and keep track of your website’s content.
Begin planning your content at least three months before you intend to use it. This includes your written content (website posts, articles, reports, tweets, etc.) and any items that support or promote it, such as opt-in freebies, memes, info graphics, videos, etc.
All of this is content, so it makes sense to plan a week or more at the same time. Planning this way helps to ensure that you have every piece of content needed to meet your goals. In this case, the main goal focuses on growing your mailing list.
Post Content Regularly
Posting content on a regular basis is important. When you post unique content in a variety of places, it gives your audience more opportunities to see what you’re publishing and promoting.
Doing it once or inconsistently won’t get you the exposure you want. Forgetting to update your blog is not going to encourage more traffic to your opt-ins and build your list.
Therefore, stick to your plan and ensure that you add new, relevant content on a regular basis.
Website/Blog
Content comes in many forms. Add a variety to keep readers’ interest and meet their needs. Inform and educate your audience with relevant audio, video, memes, infographics, charts, interviews, how-tos, statistics, and more.
You can curate, create, or contract the content you need that matches with the information that is important to your audience.
What’s important is that you post something regularly, at least three times a week, to drive traffic to the content and the related opt-in offer.
Social Media
Each social media platform has a different “personality” so it’s important to post regularly. It’s also important to look at your analytics so you can identify when your audience is most active and reading.
On most platforms, posting three times a day is a good rule of thumb.
However, check the rules and “best practices” at each platform to get recommendations specific to that site.
Don’t neglect to email your subscribers regularly about new content on the website or provide them with exclusive info related to that content.
Ask subscribers to “share” the website content with their friends, associates, and even customers/clients, when appropriate.
The bottom line is that if you want to make profits regularly, you need to write content regularly, and regularly ask for it to be shared.
Enlist the help of your subscribers and reward them for that assistance with a special offer just for them.
Guest Posting
To get more traffic and opt-in subscribers from your guest posts, link to an opt-in that is relevant to the audience in your author profile or byline.
This gives you a huge incentive to guest post exceptional content frequently.
Guest posting provides multiple benefits to all parties. So, consider accepting guest blog posts from trusted, experts and associates in your niche. It’s an effective way to get more content on your site.
This is a win-win-win opportunity when you post on a regular basis.
Providing content for a variety of locations helps to increase targeted traffic and targeted traffic increases opt-in rates. The more you publish, the more people read your quality content and see your opt-in offer…unless your headlines aren’t persuading viewers to click to read more.
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