How Can I Start Blogging?
So, you have decided to use a blog to help you with building your business, expert status and brand awareness. Good for you; this is a wise decision.
Here’s the truth about 6-figure blogging:
While blogging can be automated (eventually), you shouldn’t expect income to be passive from the beginning; this is simply unrealistic and a mistake that many aspiring entrepreneurs/bloggers make. You’ll have to work at it, especially when you are just starting out and trying to launch your blog and build a platform that you want to be recognized for in your market.
While I eventually outsourced a lot of my content to skilled writers, I still spend time evaluating advertising options, reviewing products that I can promote, building my mailing list and creating ad campaigns to boost traffic and keep my blogs in the forefront of my audiences’ mind.
The point I am trying to make is, while you can delegate many tasks to a team, such as content creation and even marketing, you will want to be directly involved in the initial building phase.
This is your brand, after all.
You need to make sure every piece of content has your voice, carries your message and represents your business in the best possible way.
No one will ever be as careful and professional with building your blog as you will be, right? So, dig your heels in and commit to spending the first few months building your blog from the ground floor up.
Then, and only then, should you begin to think about creating a team that will help you manage your blog and eventually, expand into other avenues with other niche-based blogs (if you choose to do that).
Again, you really need to understand that blogging is not a hands-free method of making money during the INITIAL stages. You must be prepared to put in some time and effort if you truly want to succeed.
But the good news? Your hard work will pay off.
So, how can you start blogging? Well, it is very simple to start and there are 5 distinct phases to getting your new blog up and running.
The 5-Step Formula
Like I said, setting up a blog isn’t difficult and can be done by pretty much anybody. Yes, there is a bit of “tech” involved but it isn’t too hard to work out yourself (Google can be your friend if you do get stuck).
While there are countless reports and articles that over-complicated the process of making money with blogging, here’s a basic overview of how it’s done:
1: Create a blog and register a memorable domain.
Avoid remotely hosted options. You need to be in full control of your website so you can take advantage of all the different revenue options with no limitations (or other people’s advertisements). You need to buy hosting and you have a number of options (such as A2 or Siteground) so shop around for the best deals. You will also need to pick and buy a domain name and I suggest Namecheap for these. WordPress is the most popular blogging platform by far as it is free and incredibly customizable by the use of plugins and themes. My favourite theme is Socrates (it is a paid theme, but it is so versatile and quick and you will always get much better support with a paid theme as opposed to a free one, but the choice is yours).
2: Write (or outsource) killer content that will generate traffic.
This content needs to be extremely high-quality, targeted and informative. All meat, no veggies.
A good place to find writers is Iwriter and the thing I like about it is that you can see the article first before paying, so if you don’t like it you can reject it.
3: Convert your visitors into email subscribers so you can build your list.
A newsletter is key in building a successful blog online.
Scratch that; a newsletter is essential to be successful in nearly ANY market online. You will never make as much money without one.
4: Communicate with your subscribers regularly.
Build rapport and trust. Nurture relationships with your market. This is where you can build a recognized brand as an authority in your market and set yourself apart from the competition (especially those bloggers who aren’t doing this!). To do this you will need an email autoresponder. Popular ones include Aweber, Get Response, and my personal favorite, Active Campaign.
5: Sell products and services to your audience
This is a key strategy for monetizing your blog and also your newly cultivated newsletter. If you want to start with affiliate marketing, you can look for products and services in your niche and see if they have affiliate programs and sign up for them.
If you are in the Internet Marketing or Make Money Online niche, you can sign up for an account at places such as Clickbank, Warrior Plus and JV Zoo and promote a number of products from a host of vendors.
Just be sure that if you are going to promote something, that you either use it yourself, or you have tried and/or reviewed it and you believe it to be worthy of your audiences hard-earned cash.
NEVER promote something just for the money because if you promote something that is poor quality, you can quickly lose the trust of the people you are serving.
So, those are the 5 steps in a nutshell.
Sounds easy enough, right? It is. But it will take time.
The key is to be patient in the initial stages, and once you are up and running, you need to be consistent.
Just keep on going and eventually you will start to see some traction and this will give you a little bit of motivation to keep going.
When blogging, you are in it for the long term; it is not a quick win strategy. But you will build authority in your niche and could become the go-to person when somebody has a problem, and that is a great place to be.
Good luck… now go buy that domain name…