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A series is a good way to keep people tuning back in for more. It works the same way on television – you tune in weekly to see what happens next after you’ve seen a cliffhanger or an upcoming episode snippet.
But what can you do a series on for your blog?
Then you can break down each step of your implementation process over the next several days. If it’s a text product, do a chapter a day. If it’s a video product, do a video a day.
Always link to the previous and subsequent blog posts so that a new visitor who happens to land on your blog in the middle of it can find their way back to the beginning.
Step-by-step tutorials also make a great series for you to blog about. For example, let’s say someone wanted to know how to start a container garden. You could go through a different topic each day, such as:
Q&A sessions with your audience work well for a series, too. Invite your subscribers to ask any questions they have – you can even schedule certain days to be “Mailbox” days where you answer audience questions.
If you’re not doing a series but posting individual blog posts, there’s a whole host of options for you! Make a list of these and try to mix it up on your blog so that you’re not using the same old approach on a continual basis.
Top tip lists make great blog posts. These are tips you gather and then blog about, explaining each one. For example: 7 Ways to Fall Asleep Faster, 6 Ways to Say No to Sweets When You’re on a Diet, the Top 3 Tips to Help You Save Money at the Grocery Store, etc.
Reviews were mentioned in the last section as far as series that you can do. But they can also be done for individual blog posts. You don’t have to draw it out if it doesn’t call for it – or if it’s for a tangible item that you want to go over.
Rants about a topic can generate a buzz for your blog. You don’t want to be nothing more than a person who rants all of the time, but if you find something in your niche that needs to be exposed or discussed, don’t be afraid to talk about it!
Curated content is something that everyone is buzzing about in the blog world. You can use short snippets where you quote or reference something from a magazine, news site, book or other blog and launch a discussion about it on your blog.
Then you add your own commentary about it. For example, you might be writing a blog post about hot flashes – and the Mayo Clinic has an article about it. You can take a quote from that, link back to the full article, and discuss their findings.
Think of it like a dinner party where you say, “Oh did you hear about …” and then you add your own opinions, insights, and even disagreements about the subject matter.
Categorized posts will help you develop content for your blog. Some people map out the categories for their blog as they go. But if you have categories ahead of time, it can help you develop content just for that purpose.
For example, if you ran a health blog, you could do a post on health tips for boys, girls, teens, men, women and seniors. Then you can go through your editorial calendar and say, “I haven’t done anything on senior health this week, so I’ll do that today!”
Breaking news is always beneficial when blogging. Usually, this will help you see a spike in traffic because it’s new and there won’t be as many posts about it as there will be later.
Set up a Google Alert so that you get notified when news happens about certain topics. But also go out and search Google and specific news sites for breaking topics yourself.
PLR (private label rights) can give you great ideas. You can buy PLR for about $1 per page – and just rewrite it or use it as springboard content to give you an idea of what to blog about for that day!
Guest bloggers will often seek you out once your blog becomes a traffic hub for a particular niche. You won’t want to accept everyone who requests a spot on your blog.
But you may want to use a guest blogger from time to time, as long as they continue with the purpose and direction of your own blog. You can approach people or post blog topic jobs – sometimes you’ll pay for the post and sometimes the blogger will be happy with a link back to their own site.
Or, you can find new bloggers who are eager to get some experience under their belts. Either way, make sure the piece is suitable for your audience and don’t let the topic veer off course.
If you really want to know more about the power of blogging, you can take a look at the Rapid Blogging Blueprint training course or if you just want a few pointers for now you can grab the featured resource below for a free blogging report; download, read it and take action 🙂