The Single Biggest Mistake Many Email Marketers Make And Don’t Even Realise It!
Hi Jason here and in this post you are going to learn the single biggest mistake email marketers make!
Are you making this same mistake? I know I have been guilty of it so don’t be embarrassed if you have too!
And I know how difficult email marketing can be if not done right; I’ve been there!
But this post will highlight the single biggest mistake many marketers make so you can avoid it! And when you discover it, it may appear to be so obvious but don’t discount it because of that!
OK without further ado, let’s talk email marketing!
If you asked a group of marketers this question:
“When you send an email to your list, what’s your #1 goal?”
What answer do you think you’d get?
Here are a few that come to my mind:
Those are all good answers…
But they’re also all WRONG answers
Of course, you want them to open the email, read the email, build some rapport, maybe give some useful info, but none of these are your primary objective
So what is?
Everything else is simply in support of that #1 goal
Ideally, you want to train your list to click your links like mind-numb robots! You want them to click automatically – without thinking – because it’s what they always do when they open your emails
You don’t need to sell the product – the sales page or video you send them to should do that for you.
You don’t need to tell them everything about the blog post you’re sending them to – the post will do that for you.
So how can you improve your click-through rate?
Give great information.
People will like you and TRUST you if you give them great info that helps them. Clicking the link is just a natural extension of that.
Show them the ‘what’ but not the ‘how.’
You might give them a really useful tip on what drives super targeted traffic, but to learn how to do it they need to click the link.
Don’t always send them to sales letters;
send them to fun stuff, too. Show them your blogposts, your videos and even other people’s stuff now and then.
Now and then surprise them with a free product. For example your email tells them a method to list build using Facebook. Then you send them to a link that will give them 5 more list building methods and when they click the link, they see a very short sales page offering the product for FREE.
How much do you think they love you right now?
And what are the odds they will click more of your links in the future just in case there’s another free product on the other side?
Of course, your list and your niche may call for slightly different methods but bottom line, your primary goal of email marketing is ALWAYS to get the click because the more trained your list is to click, the more money you will make in the long run.
I hope you found this post useful. Please leave a comment about whether you agree or disagree about the importance of the click and don’t forget to subscribe to my blog for more posts helping you to grow your online business.