A website or blog is an essential business tool and it’s one that every business uses differently.
However, there is one thing that every business wants to accomplish with its website and that is leveraging it to create more growth by increasing leads, sales and revenue.
Luckily, there are several ways to do this and they are quick and easy to implement.
Before you get started you need to determine your current state of lead generation, so you can track your success and determine the areas where you most need improvement.
The first thing you can do is to work out where most of your online traffic comes from.
- Email Marketing: Any decent autoresponder will allow you to track clicks to your website when your prospects are reading, opening and clicking on links in your emails.
- Social Media: You may be getting traffic from people who engage in a campaign through one of your social media profiles; this could be free or paid, although paid is easier to track.
- Blog Posts: You may be getting some good organic traffic from your highest-performing blog posts.
So, here are 6 ways that you can get leads from your website, starting today!
1. Add Lead Generation Forms To The Posts/Pages That Get the Most Traffic
Now you know where your traffic is coming from and your best performing posts, you can add opt-in forms to your most popular blog posts. This could be offering a free report or eBook, but it MUST be related to the content they are interested in.
These can take many forms, such as a sign-up form on the side or top of the page, a form that slides in at a certain point in time, a pop up or lightbox and they can also be triggered by “exit intent” if a reader goes to leave the page.
2. Make A Newsletter Sign Up
As well as opt-in forms that lead to landing pages, squeeze pages or sales pages, you can also have a form to sign up for updates on your blog as a newsletter style format. I would use a Thrive Leads widget to place a sign-up form on the side of the page.
This way, although someone may not want an ebook, report etc. they may be interested in the stuff you post so may sign up to be kept in the loop with new articles that you post.
3. Offer Content Upgrades
A content upgrade is where you can offer the reader something in return for consuming the blog post they are reading.
This could be as simple as offering a pdf version of the post that they can download for reading later (this works well with longer posts). But it could also be a checklist or audio/video version of the post too. The key is that it must be entirely congruent with the post they are reading.
There are a couple of tools that you can use to create mini pdfs of your blog posts and the best two are Designrr and Sqribble, but you don’t need them as you can also do it in MS Word. The software’s will give you some styling options to make your reports more stylish if that is what you want and this does help you to stand out from others just offering standard pdf reports.
You can also use Post Gopher which is a very handy tool as the reader can fill in the details in the form and Post Gopher will automatically create the pdf and email the link to the reader when it has been generated.
4. Always Have A Call To Action
Every piece of content you write should be designed with an end goal in mind. You should always be content marketing.
Your content should always provide great value and be useful to the reader and you should guide them to look for more information from you in the form of a free gift in exchange for their email address, or, better still, in the form of a paid product or service.
Once again, the key is congruency. If the offer is related to the content they are consuming, and the content is useful to them, they are much more likely to take you up on your call to action.
Use images to make your calls to action stand out. Use tools such as Canva or Youzign to create an eye-catching image, and you can use a Thrive Leads shortcode to create a clickable image that will allow them to opt-in.
5. Create An About Me Page
One of the most widely visited pages of any website is the “About Me” page.
A good About Me page should not just be a few words about who you are, but rather a mission statement and a subtle marketing message that garners authority and trust.
When done right, this can have an indirect effect on your opt-in rate as people will have an idea about who you are, what you stand for and are more likely to trust you and accept what you say.
This is probably one of the most overlooked pages on most websites but taking a little time to craft a good About Me page can really pay off, so it is really worth the effort.
6. Make Your Site Mobile-Friendly
Did you know that over three-quarters of all Americans 18 and older now own a smartphone, and nearly 20% of smartphone owners use their mobile devices exclusively to access the internet? And outside the US, the figures may be even higher, so this is a huge source of potential traffic.
By making your website mobile-friendly, you’ll capture leads from the lucrative and ever-growing mobile internet user market and this is only going to expand, so it pays to get in now.
It is also alleged that Google penalizes sites that are not mobile-friendly, so it is definitely something to consider.
OK, there are 6 ways that you can use to get more leads from your website.
While there’s no one-size-fits-all solution when it comes to boosting website lead generation, by implementing these six simple tips you can transform a potentially under performing site into a strong, lead generating machine for your business.