4 Traffic Generation Tips For Affiliate Marketers

So you are interested in affiliate marketing. That’s great because it is a relatively quick, virtually risk-free way to start making money online.

Let’s quickly explain affiliate marketing for beginners in case you are unsure of how it works.

Basically, affiliate marketing is when you promote someone else’s products and when someone buys through your affiliate links, you get paid an affiliate commission.

As an affiliate marketer, you’re acting like a salesperson for the company. You sign up for their affiliate program, help to make a sale, and then the company rewards you.

The best thing about affiliate marketing is that it is incredibly scalable. A typical salesperson will only sell products from one company, or their own products and services. As an affiliate marketer, you can promote products from many different sources and earn commissions from all of them.

Many people try to start with Amazon affiliate marketing because Amazon is such a large, household name. The problem is that their affiliate commissions are tiny compared to other affiliate programs. Don’t rule Amazon out but you need to have realistic expectations when using it.

How much money can you make as an affiliate marketer? Well, the possibilities are endless, and the top performers are easily making 6-7 figure incomes online, and best of all, they don’t have to create or support their own products.

There are many affiliate platforms and programs that you can apply to join depending on your niche.

But if a product or service looks like a good fit for you and they don’t offer an official affiliate program, you can reach out to them and see if they would be willing for you to promote it to your audience in return for a commission. Many companies will agree because it is a win-win for them, After all, you are sending traffic to their offers so it’s not costing them any time or effort unless they make a sale.

And on the topic of traffic…

As an affiliate marketer, it’s crucial that you know how to drive traffic to your offers. This is a skill that will make or break you. So, you’ll to need to devote a huge chunk of your time in the beginning to learning how to drive traffic. While simple in concept, it’s not entirely easy and will require effort on your part.

Unlike product creators who can rely on affiliates to drive traffic, as an affiliate, you can only count on yourself. The traffic you generate can either be from free methods or paid traffic.

If you have the budget for it, you can use paid traffic. It’s faster and you get feedback much quicker. You have complete control of targeting so you will know who sees your ads and if you get your targeting right, you should be able to break even on your ad spend on your front end offers.

This effectively means you are building a buyers list for free and this is a crucial part of any online business as these buyers can be put in front of more offers.

However, if you’re a beginner and short on funds, there are many free methods of traffic generation that are effective too. The term ‘free’ is deceptive because you’ll be paying for it in time and effort, and you must be patient before you see any noticeable results; this may be frustrating, but you need to understand this from the beginning!

Nevertheless, you can drive free traffic and still make sales if you know what to do. Below you’ll find a few tips that you should always bear in mind when driving traffic.

Know Where Your Audience Hangs Out

You must know where your niche audience hangs out. If it’s a bodybuilding crowd you’re targeting, they’ll probably be on bodybuilding forums, fan pages for bodybuilders, YouTube channels featuring fitness experts and so on. So, you can go into these places and start siphoning traffic from there to your sites.

It is important to know who your target market is and what they are looking for. This is so often overlooked by marketers of all persuasions because it isn’t the most interesting thing to do, but it is one of the most important!

Create an ideal customer avatar and refer to it whenever you are writing sales copy, blog posts or creating videos to promote your affiliate offers.

If you know who they are, what they want and their specific pain points, you will be much more successful in gaining the sale.

Start With One Method

The reason so many marketers never do well with traffic is because they never focus their efforts on one method. If you’re going with video marketing, create a good channel and keep making videos till you have a following. Learn how to optimize your channel and videos so that you rank.

If you’re using Facebook groups, learn how to get more members in your group and post stuff that they like, and which can be linked to your web properties.

If you are blogging, learn to write interesting and engaging posts that are crammed with helpful information that your readers will enjoy and appreciate. Be consistent and write often. Don’t write short posts but instead go for longer posts that can go into more detail (a 1000 word minimum is a good benchmark to aim for). Learn about SEO so you can get your blog posts ranked in the search engines.

Pick one traffic method and strive to master it until you have an avalanche of traffic coming to your sites, etc. Once that’s successful, you can move on to the next traffic method while maintaining the current one.

Repeated And Relentless Effort

Driving traffic is a continuous process. Keep repeating your efforts and never give up. Even if your first few videos have only 10 or 20 views, keep going. Over time you will get more views and a bigger audience.

It takes time for things to snowball. remember what I said earlier; patience is key with free traffic methods.

The same applies to most traffic methods. The more videos you have, the more traffic you’ll get. The more people in your Facebook group, the more comments and engagement you’ll get. The more blog posts you write, the more visitors will come to your website. The more paid ads you create, the higher your chances of finding winning campaigns. It’s all a matter of time and repeated effort.

Engagement

This is another important factor. Engage with your traffic. Reply to comments on your videos. Like and respond to comments in your Facebook groups and ads. If you have commenting enabled on your blog and someone takes the time to comment, reply to them and thank them for taking the time to comment.

The more you engage, the better your relationship with your audience will be. They’ll grow to like you, trust you and will eventually buy through you.

Remember these pointers when driving traffic. It’s not as difficult as most marketers make it out to be. Once you understand how it works and you’re consistent, you will see results. The key to traffic generation is consistency. That’s where most marketers fail.

Get this right and you’ll have all the traffic you want.

Once you have started to make progress you can rinse and repeat with another traffic method.

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