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Someone joins your list and what do they see?
“You are subscribed. You can unsubscribe at any time by clicking this link. Thank you.”
Wow! That really built some rapport now didn’t it! I tell you, I am so fired up about being on another list that I could just… well… actually I’m not, and I think I will unsubscribe. Thank you.
If the above example is anything like your thank you page, then you’re blowing it.
Your thank you page is an excellent place to build rapport and get your new subscriber to become even more invested in your budding relationship.
With that in mind, here are 6.5 ideas of what you can do with your thank you page that won’t have new subscribers turning away in boredom, annoyance or revulsion:
Learn More About Your New Subscriber
They just gave you their email address and maybe their name – now ask something that will help you with your marketing and show that you are interested in them.
You should always be asking your subscribers questions to find out what makes them tick and what kinds of problems they are facing.
Examples of good questions to ask are:
- What do they most want to learn about ___?
- What is their number one goal?
- What is the biggest challenge they face right now?
Ask Them To Share And Get Even More Subscribers
Ask them to invite their friends through social media to get your incentive or lead magnet.
In return, you’ll reward them with something even better than the initial offer that made them sign up in the first place.
Social media is an incredibly powerful place to grow subscribers and if people are finding you by word of mouth, they are much more likely to take a look at you and your offer because you have been referred by someone they already trust.
And giving highly valuable incentives to share your offer with their friends is a really great way to build a relationship with your subscribers.
Build Authority And Credibility
Demonstrate that they made a wise decision in joining your list by showing the previous reviews and testimonials from your biggest fans.
Social proof goes an incredibly log way to building trust and you need to reinforce that your new subscribers made a good choice when signing up with you.
Any evidence that you can provide will help to gain your subscribers confidence and can turn a subscriber into a raving fan.
Why not link out to a case study if you have one showing how your customers are getting results with your products or services?
“Sell” Your Lead Magnet – Again!
Done correctly, your lead magnet is an excellent representation of your expertise. But it won’t do your new subscribers any good if they don’t consume it.
So, remind them of what they’re about to discover by using short, snappy bullets like this:
- “Congrats on getting your copy of “Hidden Traffic Strategies.”
- You can download it from the link below.
- When you do, you’ll discover:
- The toilet paper method to getting traffic on demand – page 6
- The annoying email that doubles referrals – page 12
- The surprising way to triple your traffic every week, like clockwork – page 15
If you can persuade them to consume your gift and act upon what they have learnt, they will be much more likely to see results.
And if they get results, they are much more likely to share it with their friends as they know it works.
So many people download free gifts and never use them as they haven’t had to pay for them and so they sit on their hard drive.
You must keep pushing them to actually consume the content and to take action, and encourage them to ask questions if they get stuck.
All this will reinforce the KLT (Know, Like and Trust) factor that is so important for online business these days.
Send Them To Your Blog/Website
Or send them to your most popular video. Or…
The key here is to get them invested in you, so they can begin using what you teach to get real results in their life.
By giving away a lot of great actionable content for free, whether via your blog, YouTube channel etc. you are showing them that you know what you are talking about and that you have a genuine interest in their success.
When they realise this, they’ll be back for more.
Promote An Offer
Make them an offer they can’t refuse. This is an especially great time to offer that year old $197 course of yours for, “Just $11, One Time Only, Grab it Now.”
Build the value as though you are selling it for $197, and they will buy it.
When they do, you have something much more important than $11 – you have gotten them to become your customer, your buyer, and potentially a raving fan who promotes you on social media and buys everything you offer.
Or at least purchases a product now and then.
Don’t underestimate the power of turning a prospect/subscriber into a paying customer; this is a big deal.
Also, once they have become a paying customer, you must treat them differently. Lavish them with other free training, keep building rapport and you will definitely reap the rewards.
Remember that this requires a long-term focus.
Be Yourself!
Regardless of which of the above six possibilities you use on your thank you page, I would encourage you to also show your personality.
If it fits you and your business, inject some humor. Use a funny photo or cartoon to express just how appreciative you are that they subscribed.
But don’t try to fake it; just be yourself. After all, they came to you for a reason.
And don’t try to cater to everyone. Be polarising. It’s okay to repel those that don’t “get you” because you only really want to do business with those that share your values and beliefs.
You can also use your own photo to build rapport. Make it look amazing and memorable with the help of a graphic artist.
Remember, your thank you page is prime real estate for building rapport, so don’t blow it. You already have their attention so make the most of it
